Baby Monitor
MaybeShoppers spend an estimated $3.3M a year here. But demand is soft, at -1.5% this quarter, so Baby Monitor is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 638 Baby Products niches · +15 vs the category median of 4762
- Market size
- £3.3M/yr2.6M searches / yr
- 90-day growth
- -1.5%search demand this quarter
- Competition
- 43%top-5 click share · 21 brands · 57 sellers
Flapen Score
Baby Monitor against its category
The dotted line is the Baby Products average. Past it, Baby Monitor is stronger. Inside it, weaker.
Market
The Baby Monitor market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Monitor 2.6M times last year and spent an estimated £3.3M. The top 5 brands take 67% of clicks. Demand peaks in Jul–Oct. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.3M a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- -1.5%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £3.3Ma year
- Peak month
- July1.7× the quietest month
- Top search term
- baby monitor1.6M searches a year
02 · Price
A sale here is worth £44.97.
Listings sell for £44.97 on average, from £12.19 to £143.45. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £44.97 that is £45K to £56K a year per listing.
- Average price
- £44.97inside the $15 to $100 sweet spot
- Price range
- £12.19–£143.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £45K–£56K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #22 within Safety Equipment. It carries 2,847 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 97%
- Out of stock, average day
- 14.5%
- Average rank
- #22in Safety Equipment
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,847per listing
- Listings tracked
- 36
04 · Newcomers
10 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Baby Monitor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
57
Top-5 brand share
67%
Top 20: 99%
Top-5 click share
43%
Top 20: 85%
Open market
28%
- Brand 142%
- Brand 27%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Baby Monitor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct · busiest ÷ quietest = 1.7×
Search terms
Top Baby Monitor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby monitor1.6M/yr
- baby monitor with camera and night vision238K/yr
- baby camera monitor132K/yr
- baby monitor with camera142K/yr
- baby monitors111K/yr
- baby camera90K/yr
- hello baby monitor68K/yr
- baby monitor no wifi44K/yr
- video baby monitor24K/yr
- non wifi baby monitor16K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Monitor
We read the reviews and the return reasons for every product selling here.
“Disconnects constantly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Monitor questions
Answered from the same tracked data.









