Potty

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-3.3%

Conversion, latest week

4.7%

Market size, estimated

£1.3Ma year

Peak month

July1.8× the quietest month

Top search term

potty1.0M searches a year

Listings sell for £15.29 on average, from £4.19 to £26.91. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £15.29 that is £23K to £31K a year per listing.

Average price

£15.29inside the $15 to $100 sweet spot

Price range

£4.19–£26.91

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

£23K–£31K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #15 within Potty Training & Step Stools. It carries 5,688 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

90%

Out of stock, average day

4.7%

Average rank

#15in Potty Training & Step Stools

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,688per listing

Listings tracked

30

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months