Potty
Potty shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 14% of 638 Baby Products niches · +10 vs the category median of 47
Is Potty profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Potty is a £1.3M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jul. Verdict: Worth a look — 57/100.
Potty: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.3% over the last 90 days and 4.7% of searches end in a purchase.
£1.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 30 products
Top Potty products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nuby Beginners Potty Training Seat with Removable Bowl and Integrated Splash Guard Fun Transition to The Big Toilet Non-Slip Base Gray
- Price
- £7.38
- Rating
- 4.5/5
- Reviews
- 560
- Age
- 2y ago
Potty Toilet Potties Training Chair Baby Kids Boys Girls Toddler Dinosaur Urinal Pot Comfortable Children 1-6 Year Old Childrens Infant Toilets Toddlers Animal Pottie with Lid Back Pottys Trainer Blue
- Price
- £13.78
- Rating
- 4.7/5
- Reviews
- 579
- Age
- 3y ago
Ingenuity My Size Potty Pro Infant Potty Training Toilet Lifelike Flushing Sound Splash Guard Easy to Clean with Removable Bowl Wipe Storage 18 Months + (White)
- Price
- £15.41
- Rating
- 4.4/5
- Reviews
- 11,149
- Age
- 2y ago
Ingenuity My Size Potty Pro Infant Potty Training Toilet Lifelike Flushing Sound Splash Guard Easy to Clean with Removable Bowl Wipe Storage 18 Months + (Pink)
- Price
- £14.98
- Rating
- 4.4/5
- Reviews
- 11,149
- Age
- 2y ago
Venture Pote Pals (Grey) Interactive Potty Training Toilet - Award Winning Childrens Potty with Lights & Sounds Removable Inner Tray Multiple Lids Wipe Storage & Anti-Slip Feet
- Price
- £22.69
- Rating
- 4.7/5
- Reviews
- 5,083
- Age
- 5y ago
Trending
90-day click momentum
Dreambaby My First Stage Potty Anti Slip Potty Compact and Lightweight Anti Splash Guard Baby Toddler Potty Suitable for 18 Months and up. Maximum Weight 25kg - White
- Price
- £4.19
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 4mo ago
Kidoola 3-in-1 Potty Training Seat & Step Stool Convertible Potty Chair & Toilet Trainer for Kids Ages 24+ Universal Fit Removable Bowl Non-Slip Easy Clean Lightweight Pink 40.5x37.5x25cm
- Price
- £16.20
- Rating
- 4.5/5
- Reviews
- 155
- Age
- 6mo ago
Potty Training Toilet Seat Upgrade 3 in 1 Toddler Toilet Seat and Steps Stool for Boys Girls Non-Slip Splash Guard KidsToilet Seat with Ladder Adjustable Child Toilet Training in Bathroom
- Price
- £13.19
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 7mo ago
Shnuggle Ergonomic Toddler Potty Training Toilet with Easy Pour Spout Hygienic One Piece Design Stable Base Comfortable Seat and Easy Clean Finish - Taupe
- Price
- £7.83
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 5mo ago
JackLoveBriefs Baby Potty Training Pants Boys Girls Training Underwear Reusable 10 Packs L Multicolor
- Price
- £20.50
- Rating
- 4.2/5
- Reviews
- 492
- Age
- 1y ago
Newest
by launch dateDreambaby My First Stage Potty Anti Slip Potty Compact and Lightweight Anti Splash Guard Baby Toddler Potty Suitable for 18 Months and up. Maximum Weight 25kg - White
- Price
- £4.19
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 4mo ago
Shnuggle Ergonomic Toddler Potty Training Toilet with Easy Pour Spout Hygienic One Piece Design Stable Base Comfortable Seat and Easy Clean Finish - Taupe
- Price
- £7.83
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 5mo ago
Kidoola 3-in-1 Potty Training Seat & Step Stool Convertible Potty Chair & Toilet Trainer for Kids Ages 24+ Universal Fit Removable Bowl Non-Slip Easy Clean Lightweight Pink 40.5x37.5x25cm
- Price
- £16.20
- Rating
- 4.5/5
- Reviews
- 155
- Age
- 6mo ago
Potty Training Toilet Seat Upgrade 3 in 1 Toddler Toilet Seat and Steps Stool for Boys Girls Non-Slip Splash Guard KidsToilet Seat with Ladder Adjustable Child Toilet Training in Bathroom
- Price
- £13.19
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 7mo ago
JackLoveBriefs Baby Potty Training Pants Boys Girls Training Underwear Reusable 10 Packs L Multicolor
- Price
- £20.50
- Rating
- 4.2/5
- Reviews
- 492
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 falling
Sellers
42
Top-5 brand share
65%
Top 20: 99%
Top-5 click share
53%
Top 20: 87%
Open market
31%
- Nuby25%
- Ingenuity17%
- Glenmore11%
- My Carry Potty8%
- Venture5%
- Peppa Pig4%
Potty demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.8×
Top Potty search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- potty1.0M/yr
- potty training352K/yr
- baby potty47K/yr
- toilet potty42K/yr
- potty toilet41K/yr
- toddler potty32K/yr
- potties26K/yr
- kids potty22K/yr
- potties for toddlers22K/yr
- boys potty21K/yr
What reviews say buyers love and hate about Potty
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Good quality and easy to clean”
“Easy cleaning”
“Strong plastic material”
“Perfect fit”
“easy to use”
What buyers complain about
58% of reviews“Doesn't fit car seats”
“Not Waterproof”
“Difficult to assemble”
“It's so expensive for something so small”
“like the clips to hold it in place is not working”
Potty return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Potty questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
