Curly Hair Shampoo and Conditioner
Curly Hair Shampoo and Conditioner shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 11% of 638 Baby Products niches · +11 vs the category median of 47
Is Curly Hair Shampoo and Conditioner profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Curly Hair Shampoo and Conditioner is a £404K/yr Amazon United Kingdom market (623K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.
Curly Hair Shampoo and Conditioner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +8.8% over the last 90 days and 8.0% of searches end in a purchase.
£404K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 53 products
Top Curly Hair Shampoo and Conditioner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Aussie Bouncy Curls Suplhate-Free Shampoo 1L. For Wavy Curly & Coily Hair
- Price
- £8.03
- Rating
- 4.8/5
- Reviews
- 229
- Age
- 1y ago
Aussie Miracle Moist Shampoo 1L Pump to Restore Brittle & Dry Hair
- Price
- £8.04
- Rating
- 4.7/5
- Reviews
- 414
- Age
- 1y ago
Aussie Mega Shampoo 300ml
- Price
- £2.83
- Rating
- 4.7/5
- Reviews
- 165
- Age
- 10y ago
Bed Head by TIGI Curls Rock Hydrating Shampoo Cleansing Wash for Curly Hair Defines Curls with Moisturising Argan Oil Enhance Curl Pattern Reduce Frizz Improve Shine 400ml
- Price
- £3.74
- Rating
- 4.5/5
- Reviews
- 254
- Age
- 1y ago
Aussie Bouncy Curls Bundle: Shampoo Deep Conditioner Leave in Curl Cream
- Price
- £11.44
- Rating
- 4.6/5
- Reviews
- 2,373
- Age
- 9mo ago
Trending
90-day click momentum
Aussie Miracle Moist Shampoo 600ml. Moisture-Quenching Formula to Revive and Restore Brittle and Dry Hair. Infused with Australian Macadamia Nut Oil and Cruelty-Free
- Price
- £4.61
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 4mo ago
Curly Hair Hydrating Shampoo & Nourishing Conditioner Set of 2 300 ml Each with Avocado & Argan Oils Sulfate & Silicone Free for Curly Hair
- Price
- £7.86
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 2mo ago
Aussie Mighty Mega Shampoo & Conditioner Set & Detangling Leave in Spray
- Price
- £11.47
- Rating
- 4.7/5
- Reviews
- 87
- Age
- 8mo ago
Aussie Miracle Moist Shampoo 675 ML for Dry Thirsty Hair (Shampoo)
- Price
- £9.37
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 3y ago
Aussie Bouncy Curls Bundle: Shampoo Deep Conditioner Leave in Curl Cream
- Price
- £11.44
- Rating
- 4.6/5
- Reviews
- 2,373
- Age
- 9mo ago
Newest
by launch dateCurly Hair Hydrating Shampoo & Nourishing Conditioner Set of 2 300 ml Each with Avocado & Argan Oils Sulfate & Silicone Free for Curly Hair
- Price
- £7.86
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 2mo ago
Aussie Miracle Moist Shampoo 600ml. Moisture-Quenching Formula to Revive and Restore Brittle and Dry Hair. Infused with Australian Macadamia Nut Oil and Cruelty-Free
- Price
- £4.61
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 4mo ago
Aussie Mighty Mega Shampoo & Conditioner Set & Detangling Leave in Spray
- Price
- £11.47
- Rating
- 4.7/5
- Reviews
- 87
- Age
- 8mo ago
Aussie Bouncy Curls Bundle: Shampoo Deep Conditioner Leave in Curl Cream
- Price
- £11.44
- Rating
- 4.6/5
- Reviews
- 2,373
- Age
- 9mo ago
Aussie Bouncy Curls Suplhate-Free Shampoo 1L. For Wavy Curly & Coily Hair
- Price
- £8.03
- Rating
- 4.8/5
- Reviews
- 229
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
18 falling
Sellers
355
Top-5 brand share
76%
Top 20: 98%
Top-5 click share
31%
Top 20: 69%
Open market
20%
- Aussie44%
- Garnier11%
- Umberto Giannini8%
- TIGI7%
- Procter & Gamble6%
- John Frieda4%
Curly Hair Shampoo and Conditioner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.7×
Top Curly Hair Shampoo and Conditioner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- aussie shampoo152K/yr
- garnier shampoo84K/yr
- curly hair shampoo and conditioner87K/yr
- curly hair shampoo56K/yr
- curl shampoo28K/yr
- umberto giannini shampoo23K/yr
- shampoo for curly hair22K/yr
- curl shampoo and conditioner18K/yr
- curly shampoo16K/yr
- aussie miracle moist shampoo12K/yr
What reviews say buyers love and hate about Curly Hair Shampoo and Conditioner
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Beautifully Scented”
“Excellent Value”
“quality arrived quickly”
“Leaves hair soft”
“Great for curly hair”
What buyers complain about
45% of reviews“felt it was rather harsh on my hair”
“smells totally different”
“Not worth the price”
“not as hydrating as some others I've tried”
“Made my hair really greasy, not impressed”
Curly Hair Shampoo and Conditioner return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Curly Hair Shampoo and Conditioner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
