Curly Hair Shampoo and Conditioner
MaybeAn estimated 0.1% of orders come back. But products sell for $8.15 on average, outside the sweet spot, so Curly Hair Shampoo and Conditioner is a Maybe.
- Flapen Score
- 58 / 100Top 11% of 638 Baby Products niches · +11 vs the category median of 4758
- Market size
- £404K/yr623K searches / yr
- 90-day growth
- +8.8%search demand this quarter
- Competition
- 31%top-5 click share · 18 brands · 355 sellers
Flapen Score
Curly Hair Shampoo and Conditioner against its category
The dotted line is the Baby Products average. Past it, Curly Hair Shampoo and Conditioner is stronger. Inside it, weaker.
Market
The Curly Hair Shampoo and Conditioner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Curly Hair Shampoo and Conditioner 623K times last year and spent an estimated £404K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 623K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £404K a year.
- Searches, last 12 months
- 623K
- Growth, 90 days vs prior 90
- +8.8%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £404Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- aussie shampoo152K searches a year
02 · Price
A sale here is worth £8.15.
Listings sell for £8.15 on average, from £2.68 to £26.71. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £8.15 that is £6K to £8K a year per listing.
- Average price
- £8.15under the $15 to $100 sweet spot
- Price range
- £2.68–£26.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
51% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #718 within Health & Baby Care. It carries 1,452 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 51%
- Prime listings
- 96%
- Out of stock, average day
- 2.0%
- Average rank
- #718in Health & Baby Care
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,452per listing
- Listings tracked
- 53
04 · Newcomers
5 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 9
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Curly Hair Shampoo and Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
18 falling
Sellers
355
Top-5 brand share
76%
Top 20: 98%
Top-5 click share
31%
Top 20: 69%
Open market
20%
- Brand 144%
- Brand 211%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 64%
Demand
Curly Hair Shampoo and Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Curly Hair Shampoo and Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aussie shampoo152K/yr
- garnier shampoo84K/yr
- curly hair shampoo and conditioner87K/yr
- curly hair shampoo56K/yr
- curl shampoo28K/yr
- umberto giannini shampoo23K/yr
- shampoo for curly hair22K/yr
- curl shampoo and conditioner18K/yr
- curly shampoo16K/yr
- aussie miracle moist shampoo12K/yr
Reviews and returns
What reviews say buyers love and hate about Curly Hair Shampoo and Conditioner
We read the reviews and the return reasons for every product selling here.
“felt it was rather harsh on my hair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curly Hair Shampoo and Conditioner questions
Answered from the same tracked data.