Cot Mattress

Shoppers searched for this 632K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £663K a year.

Searches, last 12 months

632K

Growth, 90 days vs prior 90

-13.0%

Conversion, latest week

4.1%

Market size, estimated

£663Ka year

Peak month

September1.4× the quietest month

Top search term

cot mattress 120 x 60cm93K searches a year

Listings sell for £25.44 on average, from £10.11 to £52.56. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £25.44 that is £19K to £25K a year per listing.

Average price

£25.44inside the $15 to $100 sweet spot

Price range

£10.11–£52.56

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

£19K–£25K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #19 within Nursery. It carries 2,727 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

53%

Out of stock, average day

3.2%

Average rank

#19in Nursery

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,727per listing

Listings tracked

30

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months