Cot Mattress
Cot Mattress shows a sweet-spot price point ($25.44 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 16% of 638 Baby Products niches · +9 vs the category median of 47
Is Cot Mattress profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cot Mattress is a £663K/yr Amazon United Kingdom market (632K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 56/100.
Cot Mattress: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.0% over the last 90 days and 4.1% of searches end in a purchase.
£663K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 30 products
Top Cot Mattress products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mother Nurture Classic Eco Fibre Cot Bed Mattress - Hypoallergenic Easy Clean Quilted Cover Reversible Water Resistant Baby Cot Mattress Firm & Supportive White BSI Tested - Size 140x70 x10cm
- Price
- £31.99
- Rating
- 4.6/5
- Reviews
- 12,488
- Age
- 8y ago
Mother Nurture Classic Eco Fibre Cot Bed Mattress - Reversible Water Resistant Baby Cot Mattress Firm & Supportive Hypoallergenic Easy Clean Quilted Cover White BSI Tested - Size 120 x 60 x 5cm
- Price
- £21.73
- Rating
- 4.6/5
- Reviews
- 12,488
- Age
- 3y ago
Mother Nurture Eco Fibre Cot Bed Mattress (120 x 60cm x 10cm) Breathable Baby Cot Bed Mattress for Comfy Nights Sleep Reversible & Hypoallergenic with Removable Cover for Easy Clean BSI Tested
- Price
- £24.44
- Rating
- 4.5/5
- Reviews
- 2,649
- Age
- 13y ago
Twinklesleep Hypoallergenic Baby Cot Mattress - 140 x 70 x 10 cm | Firm & Supportive | Soft Quilted Cover | Hypoallergenic & Temperature Control | Water Resistant Easy Clean | Universal Fit | UK-Made
- Price
- £30.92
- Rating
- 4.5/5
- Reviews
- 432
- Age
- 1y ago
iSTYLE MODE BETTER HOME CHOICE Baby Toddler Cot Bed Fully Breathable Foam Mattress & Waterproof Cover (120 x 60 x 5) White
- Price
- £17.60
- Rating
- 4.4/5
- Reviews
- 4,366
- Age
- 8y ago
Trending
90-day click momentum
ACOMOPACK Baby Play Mat: 3.5CM Thick Memory Foam Non-Slip Extra-Large Crawling mat for Infants/Toddlers. (100×150×3.5cm Blue)
- Price
- £52.56
- Rating
- 4.5/5
- Reviews
- 327
- Age
- 1y ago
Baby and Toddler Cot Bed Mattress with Quilted Breathable Zipped Cover Medium Firm Foam Travel Cot Mattress Perfect for Graco M&P Bed Cots with Removable Machine Washable Cover (140 X 70 X 7.5 CM)
- Price
- £20.20
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 3y ago
Gwydre Cot Mattress 120x60x10cm
- Price
- £30.29
- Rating
- 4.4/5
- Reviews
- 215
- Age
- 1y ago
AMANSTYLE LTD Toddler Cot Mattress 120 x 60 x 5 cm Baby Cot Bed Mattress Breathable Hypoallergenic & Anti-Allergenic Polycotton Cover Firm Support Removable & Washable Cover UK Made
- Price
- £16.76
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 11mo ago
Mother Nurture Classic Eco Fibre Cot Bed Mattress-Firm & Supportive Reversible Water Resistant Baby Cot Mattress Hypoallergenic Easy Clean Quilted Cover White BSI Tested - Size 140 x 70 x 13cm
- Price
- £40.13
- Rating
- 4.6/5
- Reviews
- 12,488
- Age
- 6y ago
Newest
by launch date
Yoofoss Waterproof Cot Bed Mattress Protector 120 x 60 cm Breathable Toddler Bed Mattress Protector Comfortable Noiseless White
- Price
- £10.13
- Rating
- 4.7/5
- Reviews
- 7,637
- Age
- 10mo ago
AMANSTYLE LTD Toddler Cot Mattress 120 x 60 x 5 cm Baby Cot Bed Mattress Breathable Hypoallergenic & Anti-Allergenic Polycotton Cover Firm Support Removable & Washable Cover UK Made
- Price
- £16.76
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 11mo ago
Gwydre Cot Mattress 120x60x10cm
- Price
- £30.29
- Rating
- 4.4/5
- Reviews
- 215
- Age
- 1y ago
ACOMOPACK Baby Play Mat: 3.5CM Thick Memory Foam Non-Slip Extra-Large Crawling mat for Infants/Toddlers. (100×150×3.5cm Blue)
- Price
- £52.56
- Rating
- 4.5/5
- Reviews
- 327
- Age
- 1y ago
Twinklesleep Hypoallergenic Baby Cot Mattress - 140 x 70 x 10 cm | Firm & Supportive | Soft Quilted Cover | Hypoallergenic & Temperature Control | Water Resistant Easy Clean | Universal Fit | UK-Made
- Price
- £30.92
- Rating
- 4.5/5
- Reviews
- 432
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 rising
Sellers
21
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
47%
Top 20: 90%
Open market
22%
- Mother Nurture45%
- iSTYLE MODE BETTER HOME CHOICE10%
- Twinklesleep6%
- AMANSTYLE LTD6%
- Foam & Upholstery Warehouse6%
- Yoofoss5%
Cot Mattress demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Cot Mattress search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cot mattress 120 x 60cm93K/yr
- cot mattress82K/yr
- cot bed mattress73K/yr
- cot mattress 140 x 7064K/yr
- toddler bed mattress47K/yr
- toddler mattress33K/yr
- baby mattress33K/yr
- 140x70 cot bed mattress35K/yr
- toddler mattress 140 x 7025K/yr
- 120x60 cot mattress22K/yr
What reviews say buyers love and hate about Cot Mattress
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Great quality mattress”
“Feels comfortable”
“True to size also”
“Good price”
“Good mattress”
What buyers complain about
74% of reviews“was a couple of cms thick”
“The quality is not as described”
“it doesn't fit the cot bed which is the actual matress size”
“Not as advertised”
“very cheap and hard”
Cot Mattress return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
75%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cot Mattress questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
