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Organic Sun Cream

Pass

Organic Sun Cream scores 72 out of 100, a Pass. Shoppers spend an estimated $267K a year here, search demand grew +341.1% this quarter, and an estimated 0.1% of orders come back.

Filters Trending
Flapen Score
72
72 / 100
Top 1% of 638 Baby Products niches · +25 vs the category median of 47
Market size
£267K/yr253K searches / yr
90-day growth
+341.1%search demand this quarter
Competition
49%top-5 click share · 19 brands · 237 sellers

Flapen Score

Organic Sun Cream against its category

The dotted line is the Baby Products average. Past it, Organic Sun Cream is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Sun Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Sun Cream 253K times last year and spent an estimated £267K. The top 5 brands take 72% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +341.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £267K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
+341.1%
Conversion, latest week
6.2%
Market size, estimated
£267Ka year
Peak month
May12.8× the quietest month
Top search term
green people sunscreen60K searches a year

02 · Price

A sale here is worth £16.97.

Listings sell for £16.97 on average, from £5.37 to £33.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £16.97 that is £4K to £8K a year per listing.

Average price
£16.97inside the $15 to $100 sweet spot
Price range
£5.37–£33.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #135 within Health & Baby Care. It carries 1,017 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
97%
Out of stock, average day
6.0%
Average rank
#135in Health & Baby Care
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,017per listing
Listings tracked
29

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
47 months

Products

Top Organic Sun Cream products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£27K£40K£53K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

237

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 90%

Open market

23%

  • Green People44%
  • Shade All-Natural Sunscreen8%
  • Aloe Pura8%
  • Dersie6%
  • Badger6%
  • Generic5%

Demand

Organic Sun Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 12.8×

Search terms

Top Organic Sun Cream search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • green people sunscreen60K/yr
  • natural sunscreen53K/yr
  • organic sunscreen28K/yr
  • non toxic sunscreen21K/yr
  • natural sunscreen chemical free14K/yr
  • non nano zinc oxide sunscreen11K/yr
  • chemical free sunscreen12K/yr
  • organic sun cream8K/yr
  • natural sun cream7K/yr
  • aloe vera sun cream7K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Sun Cream

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Suitability Combination Skin”
8%of negative reviews mention “Allergies”
0.1%of orders come back
“Someone could be allergic”
A buyer, on “Allergies”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Organic Sun Cream questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data