Pram Parasol

Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +515.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £262K a year.

Searches, last 12 months

389K

Growth, 90 days vs prior 90

+515.7%

Conversion, latest week

4.2%

Market size, estimated

£262Ka year

Peak month

May51.0× the quietest month

Top search term

pram umbrella96K searches a year

Listings sell for £15.97 on average, from £6.17 to £28.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £15.97 that is £8K to £12K a year per listing.

Average price

£15.97inside the $15 to $100 sweet spot

Price range

£6.17–£28.93

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£8K–£12K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #31 within Strollers, Prams & Accessories. It carries 1,110 reviews at 3.79 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

85%

Out of stock, average day

4.8%

Average rank

#31in Strollers, Prams & Accessories

Average rating

3.79 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,110per listing

Listings tracked

26

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months