Breast Pumps
PassBreast Pumps scores 70 out of 100, a Pass. Shoppers spend an estimated $2.2M a year here, demand is soft, at -3.5% this quarter, and an estimated 0.1% of orders come back.
- Flapen Score
- 70 / 100Top 1% of 638 Baby Products niches · +23 vs the category median of 4770
- Market size
- £2.2M/yr1.8M searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 32%top-5 click share · 18 brands · 58 sellers
Flapen Score
Breast Pumps against its category
The dotted line is the Baby Products average. Past it, Breast Pumps is stronger. Inside it, weaker.
Market
The Breast Pumps market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Breast Pumps 1.8M times last year and spent an estimated £2.2M. The top 5 brands take 63% of clicks. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £2.2Ma year
- Peak month
- October1.3× the quietest month
- Top search term
- breast pump1.0M searches a year
02 · Price
A sale here is worth £56.43.
Listings sell for £56.43 on average, from £16.80 to £163.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £56.43 that is £28K to £42K a year per listing.
- Average price
- £56.43inside the $15 to $100 sweet spot
- Price range
- £16.80–£163.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £28K–£42K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 48.0% of listings are out of stock. The average listing ranks #99 within Nursing & Feeding. It carries 941 reviews at 3.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 48.0%
- Average rank
- #99in Nursing & Feeding
- Average rating
- 3.99 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 941per listing
- Listings tracked
- 48
04 · Newcomers
23 of last year's 34 launches cleared the first-year sales bar.
34 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 34
- Successful launches
- 23Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Breast Pumps products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
18 rising
Sellers
58
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
32%
Top 20: 72%
Open market
29%
- Brand 116%
- Brand 214%
- Brand 313%
- Brand 412%
- Brand 59%
- Brand 68%
Demand
Breast Pumps search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Breast Pumps search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- breast pump1.0M/yr
- electric breast pump224K/yr
- wearable breast pump99K/yr
- breast pump electrical89K/yr
- breast pump hands free48K/yr
- breast pumps40K/yr
- breast pumps & accessories62K/yr
- electric breast pump hands free46K/yr
- hands free breast pump52K/yr
- pump breast electric28K/yr
Reviews and returns
What reviews say buyers love and hate about Breast Pumps
We read the reviews and the return reasons for every product selling here.
“Do not last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Breast Pumps questions
Answered from the same tracked data.