Stroller

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

-2.6%

Conversion, latest week

0.5%

Market size, estimated

£1.0Ma year

Peak month

July1.6× the quietest month

Top search term

stroller483K searches a year

Listings sell for £81.85 on average, from £17.92 to £191.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £81.85 that is £8K to £20K a year per listing.

Average price

£81.85inside the $15 to $100 sweet spot

Price range

£17.92–£191.58

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£8K–£20K

Returns

1.8%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #14 within Strollers, Prams & Accessories. It carries 439 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

45%

Out of stock, average day

22.7%

Average rank

#14in Strollers, Prams & Accessories

Average rating

4.26 starsAmazon United Kingdom average 4.36 stars

Average reviews

439per listing

Listings tracked

38

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

6Amazon's first-year sales bar

Average brand age

39 months