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Nappies Size 7

Nappies Size 7 shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look

Top 8% of 638 Baby Products niches · +12 vs the category median of 47

Market size 61Growth 31Conversion 86Competition 70Returns 100Price range 69Avg price 79Brand share 8Review moat 30Quality gap 68
This niche Category average · 638 niches

Is Nappies Size 7 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Nappies Size 7 is a £519K/yr Amazon United Kingdom market (325K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr. Verdict: Worth a look — 59/100.

Nappies Size 7: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +4.7% over the last 90 days and 9.7% of searches end in a purchase.

£519K

revenue / yr

Units sold / yr50K
Search volume / yr+4.7%325K
Conversion rate9.7%
Avg price£16.46

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers9 · 79
Top-5 product click share43%
Open market3%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement52%
New entrants (1y)3· 3 succeeded
Avg rating4.3★
Avg reviews3,532

Top Nappies Size 7 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£21K£42K£62K£83K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

79

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

43%

Top 20: 90%

Open market

2%

  • Pampers60%
  • by Amazon25%
  • HUGGIES5%
  • Morrisons5%
  • Pura1%
  • Bambo Nature1%
  • Open — no brand owns it (3 brands, 2%)

Nappies Size 7 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume325KCVR9.7%Products31Brands9Top 5 Brands97%OOS Rate2.1%Rating4.3★Reviews3,532Avg BSR#110
12K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.7×

Top Nappies Size 7 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pampers size 774K/yr
  • nappies size 764K/yr
  • size 7 nappies46K/yr
  • nappy pants size 726K/yr
  • size 7 nappy pants22K/yr
  • pull ups size 720K/yr
  • pampers pants size 712K/yr
  • pampers pull ups size 78K/yr
  • pampers size 7 nappy pants8K/yr
  • size 7 pull ups6K/yr

What reviews say buyers love and hate about Nappies Size 7

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall15%

Amazing quality for the price 💯 These nappies have been an amazing find

Leak-Proof14%

haven't leaked through

Size-Overall12%

sizing is accurate as I ordered them for our 2.5 year old grandson

Value For Money8%

Overall great budget option for daily use

Ease Of Use7%

Easy to use

What buyers complain about

69% of reviews
Leak-Proof17%

leaks through quickly

Allergies15%

Within 2 days his bum had a rash

Quality-Overall7%

they arent the same quality as the normal pampers

Smell5%

Terrible smell

Moist/Dry5%

She said the dont keep the moisture away from the skin either

Nappies Size 7 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
100%

Common Nappies Size 7 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nappies Size 7 59/100 on Amazon United Kingdom — Worth a look. The niche generates £519K/yr across 31 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +4.7% over the last 90 days.
Search demand for Nappies Size 7 on Amazon United Kingdom peaks in Apr, where the busiest month runs 1.7× the quietest.