Is nappies size 7 profitable to sell on Amazon United Kingdom?

The niche generates £519K/yr across 31 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (59/100).

How competitive is the nappies size 7 niche?

9 brands and 79 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in nappies size 7?

Top complaints mined from reviews: Leak-Proof, Allergies, Quality-Overall. The return rate is 0.1%.

When does demand for nappies size 7 peak?

Demand peaks in Apr; the busiest month runs 1.7× the quietest.

What does it cost to enter the nappies size 7 niche?

Listings span £2.84–£41.92; the average listing price is £16.46 (sweet spot $15–$100). The average incumbent carries 3,532 reviews — the moat a new listing must climb.

nappies size 7

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great£16.46

avg listing price — sweet spot $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good£2.84–£41.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£519K

£519K/yr · 325K searches

Growth

Okay+4.7%

90-day search growth — must beat 0% to launch

Review moat

Okay3,531.9

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, nappies size 7 is a £519K/yr Amazon United Kingdom market (325K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr. Verdict: Worth a look — 59/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

nappies size 7 market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: £658K–£823K; units × avg price
Conversion rate: 9.7%
Avg BSR: #110
Page quality: 0%
Prime: 87%
Sponsored: 52%
Out of stock: 2.1%
Avg brand age: 45 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

43%

Top 20: 90%

Open market

Pampers60%
by Amazon25%
HUGGIES5%
Morrisons5%
Pura1%
Bambo Nature1%
Open — no brand owns it (3 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 1.7×

Open Trend

Top nappies size 7 search terms

pampers size 774K/yr +17.9%8.9% conv.
nappies size 764K/yr +6.2%9.9% conv.
size 7 nappies46K/yr -4.6%8.9% conv.
nappy pants size 726K/yr -10.3%7.5% conv.
size 7 nappy pants22K/yr -1.1%9.4% conv.
pull ups size 720K/yr -2.9%6.7% conv.
pampers pants size 712K/yr +25.3%6.8% conv.
pampers pull ups size 78K/yr -27.3%7.8% conv.
pampers size 7 nappy pants8K/yr +6.3%9.1% conv.
size 7 pull ups6K/yr +76.7%7.8% conv.

All search terms

Top nappies size 7 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pampers Premium Protection Nappy Pants Size 7 123 Nappies 15kg+ Monthly Pack + Pampers Harmonie Aqua Baby Wipes 1 pack of 10 Wipes-

Pampers£35.954.7★3,057 rev

By Amazon - 112 Ultra Dry Nappies - Size 7 (17kg+) (Previously a Mama Bear Brand Same Product)

by Amazon£19.194.1★13,268 rev

Pampers Premium Protection Size 7 128 Baby Nappies 15kg+ Monthly Pack + Pampers Harmonie Aqua Baby Wipes 1 pack of 10 Wipes

Pampers£41.922.6★4 rev

Pampers Baby-Dry Nappy Pants Size 7 50 Nappies 15kg+ Jumbo+ Pack 360 Fit to Help Prevent Gaps and Leaks

Pampers£14.924.8★16 rev

by Amazon Disney Nappy Pants - Size 7 (17+ kg) - 56 Pants

by Amazon£11.014.2★7,046 rev

Newest

by launch date

by Amazon Disney Nappy Pants - Size 7 (17+ kg) - 56 Pants

by Amazon£11.017,046 rev

2mo ago

by Amazon Disney Nappy Pants - Size 7 (17+ kg) - 112 Pants (2 Pack x 56)

by Amazon£18.697,046 rev

2mo ago

Pampers Premium Protection Size 7 128 Baby Nappies 15kg+ Monthly Pack + Pampers Harmonie Aqua Baby Wipes 1 pack of 10 Wipes

Pampers£41.924 rev

1y ago

Huggies Pull-Ups New Unisex Size 7 Day Time Training Nappy Pants (36 Pants) - Up to 12 Hours Protection

HUGGIES£7.90963 rev

1y ago

Pura Nappy Pants Size 8 15 Count 19kg+ 360 Stretch Fit Potty Training Pants for Hypoallergenic & Sensitive Skin Up to 12 Hours Overnight Leak Protection Totally Chlorine Free

Pura£5.9388 rev

2y ago

What buyers say about nappies size 7

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Amazing quality for the price 💯 These nappies have been an amazing find”

Leak-Proof14%

“haven't leaked through”

Size-Overall12%

“sizing is accurate as I ordered them for our 2.5 year old grandson”

Value For Money8%

“Overall great budget option for daily use”

Ease Of Use7%

“Easy to use”

Comfort-Overall7%

“These are somewhat comfortable”

Soft Feel6%

“They feel soft against the skin”

Absorbency5%

“Absorbent”

Design-Overall3%

“a cute design for children”

Stretchability/Expandability/Elasticity2%

“the elasticated waistband makes them easy to pull on”

What buyers complain about

Leak-Proof17%

“leaks through quickly”

Allergies15%

“Within 2 days his bum had a rash”

Quality-Overall7%

“they arent the same quality as the normal pampers”

Smell5%

“Terrible smell”

Moist/Dry5%

“She said the dont keep the moisture away from the skin either”

Thickness5%

“Very thin nappy pants”

Value For Money5%

“It's expensive,”

Absorbency4%

“Not very absorbant”

Size-Overall3%

“Poor fit”

Durability3%

“Does not last long at all”

Top return reasons

Size-Overall100%

Common questions

Is nappies size 7 profitable to sell on Amazon United Kingdom?: The niche generates £519K/yr across 31 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (59/100).
How competitive is the nappies size 7 niche?: 9 brands and 79 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in nappies size 7?: Top complaints mined from reviews: Leak-Proof, Allergies, Quality-Overall. The return rate is 0.1%.
When does demand for nappies size 7 peak?: Demand peaks in Apr; the busiest month runs 1.7× the quietest.
What does it cost to enter the nappies size 7 niche?: Listings span £2.84–£41.92; the average listing price is £16.46 (sweet spot $15–$100). The average incumbent carries 3,532 reviews — the moat a new listing must climb.