nappies size 7
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.46avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.84–£41.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£519K£519K/yr · 325K searches
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,531.9avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nappies size 7 is a £519K/yr Amazon United Kingdom market (325K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr. Verdict: Worth a look — 59/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- £658K–£823K
- units × avg price
- Launch success
- —
- 3 of 3 new (360d)
- Conversion rate
- 9.7%
- Avg BSR
- #110
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 52%
- Out of stock
- 2.1%
- Avg brand age
- 45 months
- Avg seller age
- 168 days
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
79
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
43%
Top 20: 90%
Open market
2%
- Pampers60%
- by Amazon25%
- HUGGIES5%
- Morrisons5%
- Pura1%
- Bambo Nature1%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pampers Premium Protection Nappy Pants Size 7 123 Nappies 15kg+ Monthly Pack + Pampers Harmonie Aqua Baby Wipes 1 pack of 10 Wipes-
Pampers£35.954.7★3,057 rev
By Amazon - 112 Ultra Dry Nappies - Size 7 (17kg+) (Previously a Mama Bear Brand Same Product)
by Amazon£19.194.1★13,268 rev
Pampers Premium Protection Size 7 128 Baby Nappies 15kg+ Monthly Pack + Pampers Harmonie Aqua Baby Wipes 1 pack of 10 Wipes
Pampers£41.922.6★4 rev
Pampers Baby-Dry Nappy Pants Size 7 50 Nappies 15kg+ Jumbo+ Pack 360 Fit to Help Prevent Gaps and Leaks
Pampers£14.924.8★16 rev
by Amazon Disney Nappy Pants - Size 7 (17+ kg) - 56 Pants
by Amazon£11.014.2★7,046 rev
Newest
by launch dateby Amazon Disney Nappy Pants - Size 7 (17+ kg) - 56 Pants
by Amazon£11.017,046 rev
by Amazon Disney Nappy Pants - Size 7 (17+ kg) - 112 Pants (2 Pack x 56)
by Amazon£18.697,046 rev
Nutmeg Ultra Dry Nappies Size 7
Morrisons£2.842 rev
Pampers Premium Protection Size 7 128 Baby Nappies 15kg+ Monthly Pack + Pampers Harmonie Aqua Baby Wipes 1 pack of 10 Wipes
Pampers£41.924 rev
Rascals Premium Baby Diapers - Comfortable & Leak-Proof Diaper for Babies 17+ kg - Soft & Gentle Diapers Size 7 - Pack of 26 Count
Rascals£5.7630 rev
Trending
90-day click momentumby Amazon Disney Nappy Pants - Size 7 (17+ kg) - 112 Pants (2 Pack x 56)
by Amazon£18.694.2★
by Amazon Disney Nappy Pants - Size 7 (17+ kg) - 56 Pants
by Amazon£11.014.2★
Joyo roy Reusable Training Pants for Baby Boy 5T 4Pack Potty Training Pants 100% Cotton Cloth Nappies Size 5 Padded Underwear for Toddlers Toilet Potty Trainer Underwear for Boys Reusable Diapers
Joyo roy£14.944.0★
Pampers Baby Nappies Size 7 (15+ kg/33 Lb) Baby-Dry 112 Nappies Monthly Savings Pack Up to 12h of All-Around Leakage Protection
Pampers£37.784.7★
Nutmeg Ultra Dry Nappies Size 7
Morrisons£2.844.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality for the price 💯 These nappies have been an amazing find”
“haven't leaked through”
“sizing is accurate as I ordered them for our 2.5 year old grandson”
“Overall great budget option for daily use”
“Easy to use”
“These are somewhat comfortable”
“They feel soft against the skin”
“Absorbent”
“a cute design for children”
“the elasticated waistband makes them easy to pull on”
What buyers complain about
“leaks through quickly”
“Within 2 days his bum had a rash”
“they arent the same quality as the normal pampers”
“Terrible smell”
“She said the dont keep the moisture away from the skin either”
“Very thin nappy pants”
“It's expensive,”
“Not very absorbant”
“Poor fit”
“Does not last long at all”
Top return reasons
Common questions
- Is nappies size 7 profitable to sell on Amazon United Kingdom?
- The niche generates £519K/yr across 31 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (59/100).
- How competitive is the nappies size 7 niche?
- 9 brands and 79 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in nappies size 7?
- Top complaints mined from reviews: Leak-Proof, Allergies, Quality-Overall. The return rate is 0.1%.
- When does demand for nappies size 7 peak?
- Demand peaks in Apr; the busiest month runs 1.7× the quietest.
- What does it cost to enter the nappies size 7 niche?
- Listings span £2.84–£41.92; the average listing price is £16.46 (sweet spot $15–$100). The average incumbent carries 3,532 reviews — the moat a new listing must climb.
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