Baby Bath Seat
Baby Bath Seat shows low returns (1.5%), but soft demand (-11.4% this quarter) keeps it on the watch list.
Flapen Score
Top 33% of 638 Baby Products niches · +4 vs the category median of 47
Is Baby Bath Seat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baby Bath Seat is a £616K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 51/100.
Baby Bath Seat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -11.4% over the last 90 days and 3.1% of searches end in a purchase.
£616K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 19 products
Top Baby Bath Seat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bebeconfort Swivel Bath Seat 6 - 12 months Max. 10 kg Child Bath Support Seat Non-Slip Ergonomical Suction Cups Beige
- Price
- £12.87
- Rating
- 4.5/5
- Reviews
- 2,314
- Age
- 2y ago
Angelcare - Baby Bath Support - Soft Touch Support - Water Level Indicator - Ideal for Babies Less Than 6 Months Old - Aqua
- Price
- £18.13
- Rating
- 4.8/5
- Reviews
- 14,646
- Age
- 12y ago
Angelcare - Baby Bath Seat - Soft Touch Support - Water Level Indicator - Fixation by Suction Cups - Grey
- Price
- £19.50
- Rating
- 4.5/5
- Reviews
- 8,713
- Age
- 10y ago
Angelcare Soft Touch Baby Bath Seat - Aqua
- Price
- £19.92
- Rating
- 4.5/5
- Reviews
- 8,713
- Age
- 10y ago
FOVVZDIL Baby Bath Seat 6 Months Plus with Toys Safe Infant Baby Bath Chair with Anti-Slip Suction Cups Design for Newborns to 12 Months
- Price
- £22.81
- Rating
- 3.8/5
- Reviews
- 55
- Age
- 1y ago
Trending
90-day click momentum
Baby Bath Seat with Thermostat for Babies 4-18 MonthsNon-Slip Baby Bath Chair with ToysGery
- Price
- £20.62
- Rating
- 4.1/5
- Reviews
- 170
- Age
- 11mo ago
UBRAVOO Baby Bath Seat for Babies 6-24 Months Sit Up Bath Seat Non-Slip Infant Bath Tub Chair with 4 Suction Cups Great Shower Gifts for Newborn and New Mothers (Grey)
- Price
- £19.04
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 1y ago
Bebeconfort Swivel Bath Seat 6 - 12 months Max. 10 kg Child Bath Support Seat Non-Slip Ergonomical Suction Cups Blue
- Price
- £13.43
- Rating
- 4.5/5
- Reviews
- 2,314
- Age
- 2y ago
REQUISITE NEEDS Baby Bath Support Non-Slip Infant Bathing Seat Grey Safe for Newborns up to 6 Months Comfortable Perforated Design
- Price
- £11.86
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 7mo ago
Angelcare Soft Touch Baby Bath Seat - Aqua
- Price
- £19.92
- Rating
- 4.5/5
- Reviews
- 8,713
- Age
- 10y ago
Newest
by launch dateREQUISITE NEEDS Baby Bath Support Non-Slip Infant Bathing Seat Grey Safe for Newborns up to 6 Months Comfortable Perforated Design
- Price
- £11.86
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 7mo ago
Baby Bath Seat for 6 Months Plus | Portable Non-Slip Baby Bath Chair | Bath Seat with Suction Cups | Baby Bath Support Seat (Grey-with Accessories)
- Price
- £15.62
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 8mo ago
Baby Bath Seat 6 Months Plus Toddler Bath Chair with Suction Cup and Drainage Hole Toddler & Newborn Sit up Baths Chair Child Baths Support Seat One-Touch Button for Easy Armrest Opening(Gray 1)
- Price
- £17.34
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 10mo ago
Baby Bath Seat with Thermostat for Babies 4-18 MonthsNon-Slip Baby Bath Chair with ToysGery
- Price
- £20.62
- Rating
- 4.1/5
- Reviews
- 170
- Age
- 11mo ago
FOVVZDIL Baby Bath Seat 6 Months Plus with Toys Safe Infant Baby Bath Chair with Anti-Slip Suction Cups Design for Newborns to 12 Months
- Price
- £22.81
- Rating
- 3.8/5
- Reviews
- 55
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
36
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
9%
- Angelcare42%
- Bebeconfort29%
- FOVVZDIL6%
- REQUISITE NEEDS5%
- babove5%
- ebebek baby plus3%
- Open — no brand owns it (6 brands, 9%)
Baby Bath Seat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Baby Bath Seat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baby bath seat472K/yr
- bath seat170K/yr
- baby bath seat 6 months plus81K/yr
- bath seat baby 6+ months60K/yr
- angelcare bath seat51K/yr
- bath seat baby 6 months38K/yr
- toddler bath seat29K/yr
- bath seat baby27K/yr
- baby bath seats12K/yr
- angel care baby bath seat13K/yr
What reviews say buyers love and hate about Baby Bath Seat
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Sturdy and a easy to clean”
“Amazing quality”
“Nice little seat”
“Worth a buy”
“Easy to use”
What buyers complain about
60% of reviews“Toys really bad quality”
“Keeps coming unstuck”
“A bit small”
“average size for his age”
“It was a bit hard to clip bits in place”
Baby Bath Seat return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
64%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Bath Seat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
