Fire Guard
Fire Guard shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 11% of 638 Baby Products niches · +11 vs the category median of 47
Is Fire Guard profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fire Guard is a £325K/yr Amazon United Kingdom market (627K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 58/100.
Fire Guard: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -43.4% over the last 90 days and 2.1% of searches end in a purchase.
£325K
revenue / yr
Who owns the niche?
The top 5 brands hold 52% of demand, so 48% of the market is open.
48%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 46 products
Top Fire Guard products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fireplace Extending Extendable Nursery Child Safety Fireguard Firescreen Black
- Price
- £25.41
- Rating
- 4.2/5
- Reviews
- 285
- Age
- 5y ago
OptiProducts Black Fire Guard For Fireplace Open Fire Log Burner. Safe Spark Screen Fireguard Cover Safety Barrier Guards From Fires
- Price
- £10.50
- Rating
- 4.7/5
- Reviews
- 289
- Age
- 1y ago
Fire Vida Selby 3 Panel Fire Screen Spark Fire Guard Metal Black
- Price
- £16.15
- Rating
- 4.2/5
- Reviews
- 309
- Age
- 10y ago
FYLO - Extendable Fireguard Folding Safety Guard Folding Fireplace Cover | Depth 46cm Height 66cm Width from 96.5cm to 168cm - Fixings Included
- Price
- £26.06
- Rating
- 4.5/5
- Reviews
- 995
- Age
- 7y ago
Babylo Premier Fireguard Fits Up to 133Cm Wide - Black
- Price
- £29.56
- Rating
- 4.4/5
- Reviews
- 625
- Age
- 5y ago
Trending
90-day click momentum
Easy Shopping 3-Panel Black Firguard Metal Firescreen Safety Screen Strong Stylish & Protective Flame Guard for Coal & Wood Fire Folding Fireplace Cover Foldable
- Price
- £16.29
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago
Pricecrunchers Extendable Fireguard
- Price
- £24.00
- Rating
- 4.5/5
- Reviews
- 374
- Age
- 6y ago
Babylo Premier Fireguard Fits Up to 133Cm Wide - Black
- Price
- £29.56
- Rating
- 4.4/5
- Reviews
- 625
- Age
- 5y ago
Oypla Heavy Duty Steel 4 Panel Fire Screen Spark Guard
- Price
- £18.90
- Rating
- 4.5/5
- Reviews
- 231
- Age
- 7y ago
Fireside Extending Nursery Child Safety Fireguard - Black
- Price
- £23.75
- Rating
- 4.4/5
- Reviews
- 489
- Age
- 9y ago
Newest
by launch dateEasy Shopping 3-Panel Black Firguard Metal Firescreen Safety Screen Strong Stylish & Protective Flame Guard for Coal & Wood Fire Folding Fireplace Cover Foldable
- Price
- £16.29
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago
Easy Shopping 3-Panel Black Firguard Metal Firescreen Safety Screen Strong Stylish & Protective Flame Guard for Coal & Wood Fire Folding Fireplace Cover Foldable Moveable
- Price
- £18.95
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 7mo ago
Kingson Arched 3-Panel Fireplace Spark Guard Screen Black Steel Mesh Fire Screen with Piano Hinges Child-Safe Folding Fire Guard 96.5 x 61 cm
- Price
- £33.11
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 1y ago
Kingson 3-Panel Flat-Top Fireplace Screen Black Powder-Coated Steel with Full-Length Piano Hinges Spark Guard Fire Screen Child & Pet Safe W100 x H60 cm
- Price
- £33.18
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 1y ago
OptiProducts Black Fire Guard For Fireplace Open Fire Log Burner. Safe Spark Screen Fireguard Cover Safety Barrier Guards From Fires
- Price
- £10.50
- Rating
- 4.7/5
- Reviews
- 289
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
25 rising
Sellers
35
Top-5 brand share
52%
Top 20: 95%
Top-5 click share
38%
Top 20: 75%
Open market
42%
- Srendi14%
- Fire Vida12%
- OptiProducts10%
- Kingson8%
- Easy Shopping7%
- For Your Little One6%
Fire Guard demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Top Fire Guard search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fire guard216K/yr
- fire guards for living rooms100K/yr
- fireguard50K/yr
- fire guard baby safety23K/yr
- fireplace guard24K/yr
- fire guards31K/yr
- fire screen21K/yr
- fire guard for wood burners44K/yr
- fireguards baby safe14K/yr
- fire screens and guards11K/yr
What reviews say buyers love and hate about Fire Guard
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Brilliant quality”
“Just perfect fire guard for the money sits perfect on our fire”
“Excellent value for money”
“As described”
“Perfect size”
What buyers complain about
75% of reviews“Very flimsy not really as expected not as expected”
“Poor quality flimsy moves easily with minimal touch”
“due to this it doesnt fit our fire properly”
“The screws don't grab onto the other sides of the plates so they just fall off”
“But certainly not heat resistant as stated”
Fire Guard return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
72%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fire Guard questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
