Changing Mat

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £885K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-1.9%

Conversion, latest week

3.7%

Market size, estimated

£885Ka year

Peak month

January1.4× the quietest month

Top search term

changing mat815K searches a year

Listings sell for £12.74 on average, from £5.34 to £38.16. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £12.74 that is £25K to £32K a year per listing.

Average price

£12.74under the $15 to $100 sweet spot

Price range

£5.34–£38.16

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

£25K–£32K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #7 within Nappy Changing. It carries 2,787 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

60%

Out of stock, average day

7.7%

Average rank

#7in Nappy Changing

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,787per listing

Listings tracked

20

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months