talcum powder
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($1.28–$12.52) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Market size
Good£656K£656K/yr · 1.1M searches
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Review moat
Okay1,756.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£5.20avg listing price — sweet spot $15–$100
Price range
Bad£1.28–£12.52cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, talcum powder is a £656K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 125K–150K
- avg 3,000–4,000/product
- Revenue / yr
- £650K–£780K
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 11.4%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 1.2%
- Avg brand age
- 58 months
- Avg seller age
- 159 days
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
117
Top-5 brand share
89%
Top 20: 98%
Top-5 click share
72%
Top 20: 100%
Open market
9%
- Cotton Tree30%
- Johnson's Baby27%
- Soft & Gentle16%
- Cuticura14%
- womn3%
- Johnson & Johnson2%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cotton Tree Baby Powder - 100% Talc Free | Keeps Babies Skin Soft & Dry - Use After Nappy Changes or Bathtime | Kind & Gentle - Contains Vitamin E (White 280g)
Cotton Tree£1.284.0★908 rev
Johnsons Baby Talcum Powder Multipack of 2 | Clinically Proven Talc for Newborn Delicate Skin | Leaves Skin Soft and Smooth | 2 x 200g
Johnson's Baby£5.814.6★2,325 rev
CUTICURA Mildly Medicated Body Powder 250g | Personal Hygiene | Sweat Control | Chafing & Friction Prevention | Itching Relief
Cuticura£3.374.7★995 rev
Soft & Gentle Fresh Blossom Talc Free Body Powder 250g | Deodorising Personal Hygiene Against Moisture | Friction & Odour | Prevent Smudging After Self-Tanning & Facial Makeup
Soft & Gentle£3.344.6★2,257 rev
SOFT & GENTLE Fresh Cotton Talc Free Cotton Body Powder 250g Deodorising Personal Hygiene Against Moisture Friction and Odour Prevent Smudging After Self-Tanning and Facial Makeup
Soft & Gentle£4.294.6★2,257 rev
Newest
by launch dateSoft & Gentle Fresh Blossom Talc Free Body Powder 250g | Deodorising Personal Hygiene Against Moisture | Friction & Odour | Prevent Smudging After Self-Tanning & Facial Makeup
Soft & Gentle£3.342,257 rev
Nuage Body Powder Set - Talc-Free Cherry Blossom and Water Lily Scents Anti-Chafing and Moisture Absorbing - 2 Pack
Cotton Tree£4.9490 rev
Medipure Medicated Body and Baby Powder - 100% Talc-Free Skin Protection and Soothing Relief 3 Pack - Gentle All-Natural Formula for All-Ages Care Ideal for Sensitive Skin
--£8.50355 rev
CUTICURA Mildly Medicated Body Powder 250g | Personal Hygiene | Sweat Control | Chafing & Friction Prevention | Itching Relief
Cuticura£3.37995 rev
Cuticura Mildly Medicated Body Powder 150g | Talcum Powder for Personal Hygiene | Helps Control Sweat Chafing & Itching | Fresh & Comfortable Skin
Cuticura£2.861,240 rev
Trending
90-day click momentumSoft & Gentle Fresh Blossom Talc Free Body Powder 250g | Deodorising Personal Hygiene Against Moisture | Friction & Odour | Prevent Smudging After Self-Tanning & Facial Makeup
Soft & Gentle£3.344.6★
Johnsons Baby Talcum Powder Multipack of 2 | Clinically Proven Talc for Newborn Delicate Skin | Leaves Skin Soft and Smooth | 2 x 200g
Johnson's Baby£5.814.6★
Cotton Tree Baby Powder - 100% Talc Free | Keeps Babies Skin Soft & Dry - Use After Nappy Changes or Bathtime | Kind & Gentle - Contains Vitamin E (White 280g)
Cotton Tree£1.284.0★
CUTICURA Mildly Medicated Body Powder 250g | Personal Hygiene | Sweat Control | Chafing & Friction Prevention | Itching Relief
Cuticura£3.374.7★
Johnsons Baby Aloe & VIT E Natural Powder 200g
Johnson's£2.594.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“it smells fresh”
“Good for the price”
“As good as any others and cheaper”
“So soft”
“As described”
“keep my feet hydrated”
“It certainly helps remove itchiness”
“Does the job”
“Good stuff, doesn't contain talc and not too powdery, doesn't create a dust cloud”
“Quick and easy”
What buyers complain about
“too strong smell”
“Feels so rough”
“overpriced”
“The texture is also wrong”
“Very poor quality”
“Allergic reaction”
“PRODUCT DOES NOT MATCH PHOTO”
“doesnt fit properly”
“makes it a pain to use”
“some dust always leaks out”
Top return reasons
Common questions
- Is talcum powder profitable to sell on Amazon United Kingdom?
- The niche generates £656K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the talcum powder niche?
- 10 brands and 117 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in talcum powder?
- Top complaints mined from reviews: Smell, Hard Feel, Value For Money. The return rate is 0.1%.
- When does demand for talcum powder peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the talcum powder niche?
- Listings span £1.28–£12.52; the average listing price is £5.20 (sweet spot $15–$100). The average incumbent carries 1,757 reviews — the moat a new listing must climb.
Related niches in Baby Products
- 63baby toysLaunch it
- 63buggy fanWorth a look
- 63car seat travel bagWorth a look
- 63retractable stair gateWorth a look
- 63christening gifts for girlsWorth a look
- 64playpenLaunch it