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Kids Shower Gel

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 98% of clicks, so Kids Shower Gel is a Maybe.

Flapen Score
51
51 / 100
Top 33% of 638 Baby Products niches · +4 vs the category median of 47
Market size
£598K/yr762K searches / yr
90-day growth
+15.9%search demand this quarter
Competition
52%top-5 click share · 7 brands · 56 sellers

Flapen Score

Kids Shower Gel against its category

The dotted line is the Baby Products average. Past it, Kids Shower Gel is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Shower Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Shower Gel 762K times last year and spent an estimated £598K. The top 5 brands take 98% of clicks. Demand peaks in Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 16.0% of those searches ended in a purchase.

Shoppers searched for this 762K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.0% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £598K a year.

Searches, last 12 months
762K
Growth, 90 days vs prior 90
+15.9%
Conversion, latest week
16.0%
Market size, estimated
£598Ka year
Peak month
July1.9× the quietest month
Top search term
childs farm376K searches a year

02 · Price

A sale here is worth £4.90.

Listings sell for £4.90 on average, from £1.76 to £16.52. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £4.90 that is £12K to £15K a year per listing.

Average price
£4.90under the $15 to $100 sweet spot
Price range
£1.76–£16.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
£12K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Health & Baby Care. It carries 743 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#26in Health & Baby Care
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
743per listing
Listings tracked
29

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Kids Shower Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

56

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

1%

  • Brand 181%
  • Brand 29%
  • Brand 34%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Kids Shower Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Kids Shower Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • childs farm376K/yr
  • childs farm body wash85K/yr
  • kids body wash60K/yr
  • kids shower gel60K/yr
  • child farm30K/yr
  • childs farm bluey13K/yr
  • sanex kids25K/yr
  • child farm body wash13K/yr
  • shower gel kids11K/yr
  • kids wash11K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Shower Gel

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Smell”
17%of negative reviews mention “Smell”
0.1%of orders come back
“A weird fake scent”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kids Shower Gel questions

Answered from the same tracked data.