High Chair
MaybeAn estimated 0.6% of orders come back. But buyers convert on only 1.5% of searches, so High Chair is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 638 Baby Products niches · +13 vs the category median of 4760
- Market size
- £1.1M/yr1.8M searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 50%top-5 click share · 14 brands · 41 sellers
Flapen Score
High Chair against its category
The dotted line is the Baby Products average. Past it, High Chair is stronger. Inside it, weaker.
Market
The High Chair market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for High Chair 1.8M times last year and spent an estimated £1.1M. The top 5 brands take 71% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £1.1Ma year
- Peak month
- October1.4× the quietest month
- Top search term
- high chair818K searches a year
02 · Price
A sale here is worth £39.43.
Listings sell for £39.43 on average, from £18.25 to £83.84. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £39.43 that is £20K to £30K a year per listing.
- Average price
- £39.43inside the $15 to $100 sweet spot
- Price range
- £18.25–£83.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £20K–£30K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #22 within Nursing & Feeding. It carries 603 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 38%
- Out of stock, average day
- 2.1%
- Average rank
- #22in Nursing & Feeding
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 603per listing
- Listings tracked
- 26
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top High Chair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
41
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
22%
- Brand 122%
- Brand 218%
- Brand 315%
- Brand 48%
- Brand 58%
- Brand 67%
Demand
High Chair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top High Chair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- high chair818K/yr
- highchair186K/yr
- baby high chair165K/yr
- high chairs for babies and toddlers133K/yr
- baby high chairs 6 months plus71K/yr
- highchairs85K/yr
- foldable high chair45K/yr
- baby high chairs33K/yr
- baby feeding chair37K/yr
- folding high chair28K/yr
Reviews and returns
What reviews say buyers love and hate about High Chair
We read the reviews and the return reasons for every product selling here.
“The straps fall apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common High Chair questions
Answered from the same tracked data.