flask for baby bottles
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Incredible£26.49avg listing price — sweet spot $15–$100
Price range
Great£14.33–£38.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Good£784K£784K/yr · 575K searches
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,466.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, flask for baby bottles is a £784K/yr Amazon United Kingdom market (575K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 54/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 30K–40K
- avg 4,000–5,000/product
- Revenue / yr
- £795K–£1.1M
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 5.1%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 168 days
Competition
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
171
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Nuby91%
- Tommee Tippee6%
- XAPROO2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.3% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nuby RapidCool Portable Baby Bottle Maker Twin Pack - Formula Feed in 2 Minutes | Ideal for Travel Bottles and Night Feeds | Includes Milk Powder Dispenser Digital Lid & Flask (White)
Nuby£28.844.4★4,309 rev
Nuby RapidCool Portable Baby Bottle Maker - Formula Feed in 2 Minutes | Ideal for Travel Bottles and Night Feeds | Includes Milk Powder Dispenser and Digital Lid | No Filter Needed (White)
Nuby£18.684.4★4,309 rev
Nuby RapidCool Portable Baby Bottle Maker Kit - Formula Feed in 2 Minutes | Ideal for Travel Bottles and Night Feeds | Includes 2 RapidCools Milk Powder Dispensers Digital Lids & Flask (White)
Nuby£38.614.4★4,309 rev
Tommee Tippee PrepGo Formula Feed Maker Portable Cooling Flask with LED Digital Temperature Display Travel Friendly Bottle Preparation in 2 Minutes
Tommee Tippee£18.073.5★1,018 rev
Nuby RapidSterilise Portable UV Steriliser Made for RapidCool - 70 Uses per Charge | Auto Shut-Off | Kills 99.9% of Bacteria (White)
Nuby£14.333.9★228 rev
Newest
by launch date
Xaproo 650ml Breast Milk Cooler Bottle Portable Milk Cooler for Breastmilk with 360Cooling for 24 Hours Millk Chiller with 2pcs Baby Bottles Breastmilk Storage Bags for Baby BPA-Free
XAPROO£33.99231 rev
Nuby RapidSterilise Portable UV Steriliser Made for RapidCool - 70 Uses per Charge | Auto Shut-Off | Kills 99.9% of Bacteria (White)
Nuby£14.33228 rev
Nuby Limited Edition RapidCool Portable Baby Bottle Maker Twin Pack - Formula Feed in 2 Minutes | Ideal for Travel Bottles and Night Feeds | Includes Milk Powder Dispenser Digital Lid & Flask (Blue)
Nuby£31.854,309 rev
Nuby RapidCool Portable Baby Bottle Maker Twin Pack - Formula Feed in 2 Minutes | Ideal for Travel Bottles and Night Feeds | Includes Milk Powder Dispenser Digital Lid & Flask (White)
Nuby£28.844,309 rev
Tommee Tippee PrepGo Formula Feed Maker Portable Cooling Flask with LED Digital Temperature Display Travel Friendly Bottle Preparation in 2 Minutes
Tommee Tippee£18.071,018 rev
Trending
90-day click momentumXaproo 650ml Breast Milk Cooler Bottle Portable Milk Cooler for Breastmilk with 360Cooling for 24 Hours Millk Chiller with 2pcs Baby Bottles Breastmilk Storage Bags for Baby BPA-Free
XAPROO£33.994.6★
Nuby Limited Edition RapidCool Portable Baby Bottle Maker Twin Pack - Formula Feed in 2 Minutes | Ideal for Travel Bottles and Night Feeds | Includes Milk Powder Dispenser Digital Lid & Flask (Blue)
Nuby£31.854.4★
Nuby RapidSterilise Portable UV Steriliser Made for RapidCool - 70 Uses per Charge | Auto Shut-Off | Kills 99.9% of Bacteria (White)
Nuby£14.333.9★
Nuby RapidCool Portable Baby Bottle Maker Twin Pack - Formula Feed in 2 Minutes | Ideal for Travel Bottles and Night Feeds | Includes Milk Powder Dispenser Digital Lid & Flask (White)
Nuby£28.844.4★
Nuby RapidCool Portable Baby Bottle Maker - Formula Feed in 2 Minutes | Ideal for Travel Bottles and Night Feeds | Includes Milk Powder Dispenser and Digital Lid | No Filter Needed (White)
Nuby£18.684.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super handy”
“Worth the money these bottles are very good quality”
“Great value for money”
“This is the perfect temperature”
“This a game changer for feeding”
“The compact design is perfect for travel”
“It cools my babys 180ml bottle in around 3 minutes”
“Exactly what you see in the picture”
“Size good”
“Lightweight, easy to understand”
What buyers complain about
“Broken”
“Stopped Working”
“The temperature display is not working we have tried the fix”
“not charging or turning on”
“flashes red meaning defective / broken”
“the bottle leaks”
“Poor quality”
“Faulty battery, only had it for 6 weeks”
“expensive and useless”
“Bigger than expected”
Top return reasons
Common questions
- Is flask for baby bottles profitable to sell on Amazon United Kingdom?
- The niche generates £784K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the flask for baby bottles niche?
- 3 brands and 171 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in flask for baby bottles?
- Top complaints mined from reviews: Durability, Functionality-Overall, Temperature Control. The return rate is 0.3%.
- When does demand for flask for baby bottles peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the flask for baby bottles niche?
- Listings span £14.33–£38.61; the average listing price is £26.49 (sweet spot $15–$100). The average incumbent carries 2,466 reviews — the moat a new listing must climb.
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