nappies size 6
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.49avg listing price — sweet spot $15–$100
Market size
Great£985K£985K/yr · 442K searches
Price range
Good£5.18–£42.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,743.61avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nappies size 6 is a £985K/yr Amazon United Kingdom market (442K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- £875K–£1.0M
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 12.7%
- Avg BSR
- #137
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 43%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 157 days
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
97
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
56%
Top 20: 93%
Open market
2%
- Pampers66%
- by Amazon26%
- Nutmeg2%
- Naty2%
- Mama Bear2%
- HUGGIES1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pampers Baby-Dry Paw Patrol Edition Size 6 164 Nappies 13kg-18kg Monthly Pack Up to a 100% Leak-Free & Comfortable Night
Pampers£36.584.5★1,762 rev
Pampers Baby-Dry Characters Paw Patrol Nappy Pants S6
Pampers£36.804.7★2,617 rev
by Amazon Disney Nappy Pants Size 6 (15+ kg) 60 Count White (Previously a Mama Bear brand same product)
by Amazon£11.544.2★7,048 rev
By Amazon - 70 Ultra Dry Nappies - Size 6 (15+ kg) (Previously a Mama Bear Brand Same Product)
by Amazon£10.904.1★13,268 rev
Pampers Premium Protection Nappy Pants Size 6 132 Nappies 13kg-19kg Monthly Pack + Pampers Harmonie Aqua Baby Wipes 1 pack of 10 Wipes
Pampers£34.694.7★3,057 rev
Newest
by launch date
Rascals Premium Baby Diapers Comfortable & Leakproof Baby Diapers for 30-44 lbs Babies Soft & Soft Diapers Size 6 Pack of 30
Rascals£5.7230 rev
Pampers Pants Nappies Pull-On Size 6 Giant 52 Pack
Pampers£16.851 rev
Pura Nappy Pants Size 6 18 Count 15kg+ 360 Stretch Fit Potty Training Pants for Hypoallergenic & Sensitive Skin Up to 12 Hours Overnight Leak Protection Totally Chlorine Free
Pura£6.8088 rev
Pampers Premium Protection S6 x24
Pampers£7.5411 rev
Pampers Baby-Dry Paw Patrol Edition Size 6 164 Nappies 13kg-18kg Monthly Pack Up to a 100% Leak-Free & Comfortable Night
Pampers£36.581,762 rev
Trending
90-day click momentum
Pampers Night Nappy Pants Size 6 138 Nappies 13kg-19kg
Pampers£39.564.5★
Nutmeg Baby Ultra Dry Size 6 16kg+/35lbs+ 32 Pants
Nutmeg£5.184.3★
Amazon Brand - Mama Bear Disney Ultra Dry Nappies Size 4 (8-14 kg) 168 Count (2 Packs of 84) White Monthly Pack
Mama Bear£20.304.3★
Pampers Premium Protection Size 6 13 kg + Essential Pack 28 Nappies
Pampers£5.884.1★
Pampers Baby-Dry Size 6 27 Nappies up to 12 Hours Full Protection 13-18kg 831g
Pampers£12.284.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant quality”
“haven't leaked through”
“Comfy good fit”
“plus they are way cheaper than other brands”
“Absorbent”
“Soft and fit snug,”
“thick”
“Love the Disney design on them too”
“the pictures are cute too”
“holds a lot”
What buyers complain about
“constantly would leak out the gels inside too”
“Skin rash”
“Price is bad”
“priced- picture is misleading”
“Very thin nappy pants”
“Downgraded”
“my son has been wet EVERY NIGHT”
“Not very absorbant”
“Bad reactions”
“Awful and major skin irritation to my baby”
Common questions
- Is nappies size 6 profitable to sell on Amazon United Kingdom?
- The niche generates £985K/yr across 28 tracked products. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the nappies size 6 niche?
- 8 brands and 97 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in nappies size 6?
- Top complaints mined from reviews: Leak-Proof, Allergies, Value For Money. The return rate is 0.1%.
- When does demand for nappies size 6 peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the nappies size 6 niche?
- Listings span £5.18–£42.60; the average listing price is £17.49 (sweet spot $15–$100). The average incumbent carries 2,744 reviews — the moat a new listing must climb.
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