Baby Girl

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £592K a year.

Searches, last 12 months

3.2M

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

1.5%

Market size, estimated

£592Ka year

Peak month

May3.1× the quietest month

Top search term

baby boy gifts362K searches a year

Listings sell for £12.25 on average, from £3.37 to £33.78. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At £12.25 that is £3K to £6K a year per listing.

Average price

£12.25under the $15 to $100 sweet spot

Price range

£3.37–£33.78

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #34 within Gifts & Keepsakes. It carries 4,588 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

99%

Out of stock, average day

4.9%

Average rank

#34in Gifts & Keepsakes

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,588per listing

Listings tracked

94

15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months