Nappies

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £973K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-2.7%

Conversion, latest week

4.6%

Market size, estimated

£973Ka year

Peak month

June1.3× the quietest month

Top search term

nappies333K searches a year

Listings sell for £20.04 on average, from £3.90 to £41.60. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £20.04 that is £15K to £20K a year per listing.

Average price

£20.04inside the $15 to $100 sweet spot

Price range

£3.90–£41.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

750–1,000

Revenue per listing a year

£15K–£20K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #38 within Nappy Changing. It carries 3,617 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

88%

Out of stock, average day

2.2%

Average rank

#38in Nappy Changing

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,617per listing

Listings tracked

59

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

51 months