travel potty
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£15.67avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£351K£351K/yr · 750K searches
Price range
Good£6.01–£24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,609.14avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, travel potty is a £351K/yr Amazon United Kingdom market (750K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 58/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
travel potty market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £313K–£392K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 95%
- Out of stock
- 8.1%
- Avg brand age
- 42 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
27
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
44%
Top 20: 82%
Open market
26%
- My Carry Potty46%
- Nuby9%
- Bebamour7%
- Venture6%
- TYRY.HU4%
- VISATOR3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.2% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 3.4×
Top travel potty search terms
- travel potty228K/yr
- portable potty144K/yr
- my carry potty89K/yr
- travel potty for toddlers71K/yr
- carry potty77K/yr
- portable potty for toddlers53K/yr
- travel potties23K/yr
- foldable potty11K/yr
- carry potty for toddlers12K/yr
- potty travel7K/yr
Top travel potty products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
My Carry Potty - Travel Potty Award-Winning Portable Toddler Toilet Seat for Kids to Take Everywhere (Ladybird)
My Carry Potty£24.934.6★18,680 rev
My Carry Potty - Travel Potty Award-Winning Portable Toddler Toilet Seat for Kids to Take Everywhere (Green Pastel)
My Carry Potty£24.904.6★18,680 rev
Nuby Go Potty Portable Toddler Toilet Non-Slip Travel Ready Splash Guard Suitable for 18+ Months (20 Disposable Bags Included)
Nuby£11.714.4★1,336 rev
Pote Pals Travel Potty Part of The Award-Winning Pote Pals Range Soft PU Cushioned Portable Toddler Toilet seat - Includes 5 Disposable Liners (Grey Woodland)
Venture£10.984.6★580 rev
My Carry Potty - Travel Potty Award-Winning Portable Toddler Toilet Seat for Kids to Take Everywhere (Bumble Bee)
My Carry Potty£24.934.6★18,680 rev
Newest
by launch date
Jool Baby Portable Potty Training Chair with Travel Bag and 30 Liners Foldable Indoor/Outdoor Use Camping (Sage)
Jool Baby Products£14.031,353 rev
Travel Potty for Toddlers Yeelua Reusable Potty Training Toilet Seat Portable Potty for Baby Boys and Girls 45pcs Potty Bags Included for Toddler Travel Camping and Outdoor Use (Green)
Yeelua£12.3711 rev
Potette Fold N Go Travel Potty Compact Portable Potty for Toddlers & Kids | Foldable Baby Toilet Seat with 3 Disposable Liners | Ideal for Car Journeys Travel & Potty Training On the Go
Potette Plus£9.3131 rev
Bebamour Baby Potty Training Toilet Seat Portable Potty for Toddlers Travel Potty for Boys and Girls with Potty Liners Yellow
Bebamour£15.51213 rev
Frida Baby Fold-and-Go Potty Seat | Folding Travel Potty Seat for Boys and Girls Fits Round & Oval Toilets Non-Slip Base Handles Includes Free Travel Bag
Frida£11.71137 rev
Trending
90-day click momentumPote Pals Travel Potty Part of The Award-Winning Pote Pals Range Soft PU Cushioned Portable Toddler Toilet seat - Includes 5 Disposable Liners (Grey Woodland)
Venture£10.984.6★
My Carry Potty - Travel Potty Award-Winning Portable Toddler Toilet Seat for Kids to Take Everywhere (Ladybird)
My Carry Potty£24.934.6★
TYRY.HU Potty Training Toilet Seat Soft EVA Portable Travel Potty for Toddlers 3-in-1 Chairs Baby Foldable WC Liners Detachable Reusable Outdoor and Indoor with Storage Bag Suitable Boys Girls(Green)
TYRY.HU£15.284.4★
Warmiehomy Portable Travel Potty for Toddlers Kids Baby Foldable Potty Training Toilet Seat for 1-4 Years Boys Girls Indoor Outdoor Carry Potty Travel Toilet with 60pcs Cleaning Bags Pink
Warmiehomy£10.134.5★
Jool Baby Portable Potty Training Chair with Travel Bag and 30 Liners Foldable Indoor/Outdoor Use Camping (Sage)
Jool Baby Products£14.034.5★
What buyers say about travel potty
What buyers praise and complain about, mined from review topics.What buyers love
“Great travel potty”
“I like the quality, it's sturdy and easy to position”
“Easy to use”
“Very easy to clean”
“No leaking”
“It felt more sturdy than I expected”
“The design is clever”
“as advertised on the box”
“worth it”
“Perfect fit”
What buyers complain about
“Not Waterproof”
“about - this thing leaks every single time”
“Doesn't fit car seats”
“Can't just use it at all”
“doesn't stand up properly - collapses when my child is using”
“Broken easily”
“needs to be cleaned thoroughly every time”
“However it feels expensive for what it is”
“the catch is no longer working”
“Poor quality”
Top return reasons
Common questions
- Is travel potty profitable to sell on Amazon United Kingdom?
- The niche generates £351K/yr across 37 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +23.2%. Flapen's verdict: Worth a look (58/100).
- How competitive is the travel potty niche?
- 20 brands and 27 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in travel potty?
- Top complaints mined from reviews: Water Resistance, Leak-Proof, Size-Overall. The return rate is 1.1%.
- When does demand for travel potty peak?
- Demand peaks in Jul–Aug; the busiest month runs 3.4× the quietest.
- What does it cost to enter the travel potty niche?
- Listings span £6.01–£24.94; the average listing price is £15.67 (sweet spot $15–$100). The average incumbent carries 5,609 reviews — the moat a new listing must climb.