travel potty
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 6% kills the launch gate
Avg price
Great£15.67avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£351K£351K/yr · 750K searches
Price range
Good£6.01–£24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,609.14avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, travel potty is a £351K/yr Amazon United Kingdom market (750K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 58/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £313K–£392K
- units × avg price
- Launch success
- —
- 0 of 3 new (360d)
- Conversion rate
- 3.0%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 95%
- Out of stock
- 8.1%
- Avg brand age
- 42 months
- Avg seller age
- 181 days
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
27
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
44%
Top 20: 82%
Open market
26%
- My Carry Potty46%
- Nuby9%
- Bebamour7%
- Venture6%
- TYRY.HU4%
- VISATOR3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.2% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 3.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
My Carry Potty - Travel Potty Award-Winning Portable Toddler Toilet Seat for Kids to Take Everywhere (Ladybird)
My Carry Potty£24.934.6★18,680 rev
My Carry Potty - Travel Potty Award-Winning Portable Toddler Toilet Seat for Kids to Take Everywhere (Green Pastel)
My Carry Potty£24.904.6★18,680 rev
Nuby Go Potty Portable Toddler Toilet Non-Slip Travel Ready Splash Guard Suitable for 18+ Months (20 Disposable Bags Included)
Nuby£11.714.4★1,336 rev
Pote Pals Travel Potty Part of The Award-Winning Pote Pals Range Soft PU Cushioned Portable Toddler Toilet seat - Includes 5 Disposable Liners (Grey Woodland)
Venture£10.984.6★580 rev
My Carry Potty - Travel Potty Award-Winning Portable Toddler Toilet Seat for Kids to Take Everywhere (Bumble Bee)
My Carry Potty£24.934.6★18,680 rev
Newest
by launch date
Portable Potty for Toddlers Small Travel Collapsible Potty Foldable Kids Pottys for Boys Girls Car Carry Folding Pottys with Liners 15pcs Training Toilet Seat for Baby for Camping Park Indoor Outdoor
VISATOR£14.631,774 rev
4-in-1 Portable Travel Potty for Toddlers Foldable Compact Potty Seat with Splash Guard & Non-Slip Base Ideal for Car Travel Camping Hiking & Outdoor Adventures Includes 20 Disposable Liners
Ihaapsi£12.642 rev
Kids Portable Travel Potty - Foldable Car Potty Set for Toddlers Includes Absorbent Pads & Potty - Ideal for Camping & Outdoor Use
ALUNME£15.303 rev
Jool Baby Portable Potty Training Chair with Travel Bag and 30 Liners Foldable Indoor/Outdoor Use Camping (Sage)
Jool Baby Products£14.031,353 rev
Travel Potty for Toddlers Yeelua Reusable Potty Training Toilet Seat Portable Potty for Baby Boys and Girls 45pcs Potty Bags Included for Toddler Travel Camping and Outdoor Use (Green)
Yeelua£12.3711 rev
Trending
90-day click momentum
Travel Potty Portable Potty Folding Potty Toddler Toilet Potty Carry Potty Childs Potty Training Seat for Kids Toddler Travel for Car Indoor Outdoor Travel Potty Toilet Seat (Pink)
DQZSY£10.114.3★
4-in-1 Portable Travel Potty for Toddlers Foldable Compact Potty Seat with Splash Guard & Non-Slip Base Ideal for Car Travel Camping Hiking & Outdoor Adventures Includes 20 Disposable Liners
Ihaapsi£12.645.0★
Lynmark Potty Training Car Seat Protector Cover - Waterproof Soft Piddle Pads for Toddlers and Baby Carseat - Travel-Friendly Universal Washable Liner Mat for Spills Nappy Leaks Accidents - Blue
Lynmark£17.014.4★
Pote Pals Travel Potty Part of The Award-Winning Pote Pals Range Soft PU Cushioned Portable Toddler Toilet seat - Includes 5 Disposable Liners (Grey Woodland)
Venture£10.984.6★
Kids Portable Travel Potty - Foldable Car Potty Set for Toddlers Includes Absorbent Pads & Potty - Ideal for Camping & Outdoor Use
ALUNME£15.305.0★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great travel potty”
“I like the quality, it's sturdy and easy to position”
“Easy to use”
“Very easy to clean”
“No leaking”
“It felt more sturdy than I expected”
“The design is clever”
“as advertised on the box”
“worth it”
“Perfect fit”
What buyers complain about
“Not Waterproof”
“about - this thing leaks every single time”
“Doesn't fit car seats”
“Can't just use it at all”
“doesn't stand up properly - collapses when my child is using”
“Broken easily”
“needs to be cleaned thoroughly every time”
“However it feels expensive for what it is”
“the catch is no longer working”
“Poor quality”
Top return reasons
Common questions
- Is travel potty profitable to sell on Amazon United Kingdom?
- The niche generates £351K/yr across 37 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +23.2%. Flapen's verdict: Worth a look (58/100).
- How competitive is the travel potty niche?
- 20 brands and 27 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in travel potty?
- Top complaints mined from reviews: Water Resistance, Leak-Proof, Size-Overall. The return rate is 1.1%.
- When does demand for travel potty peak?
- Demand peaks in Jul–Aug; the busiest month runs 3.4× the quietest.
- What does it cost to enter the travel potty niche?
- Listings span £6.01–£24.94; the average listing price is £15.67 (sweet spot $15–$100). The average incumbent carries 5,609 reviews — the moat a new listing must climb.
Related niches in Baby Products
- 63baby toysLaunch it
- 63buggy fanWorth a look
- 63car seat travel bagWorth a look
- 63retractable stair gateWorth a look
- 63christening gifts for girlsWorth a look
- 64playpenLaunch it