Border Roll
MaybeAn estimated 0.4% of orders come back. But shoppers spend an estimated $48K a year here, so Border Roll is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 638 Baby Products niches · +10 vs the category median of 4757
- Market size
- £48K/yr62K searches / yr
- 90-day growth
- +49.1%search demand this quarter
- Competition
- 63%top-5 click share · 14 brands · 19 sellers
Flapen Score
Border Roll against its category
The dotted line is the Baby Products average. Past it, Border Roll is stronger. Inside it, weaker.
Market
The Border Roll market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Border Roll 62K times last year and spent an estimated £48K. The top 5 brands take 76% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +49.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- +49.1%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £48Ka year
- Peak month
- July6.8× the quietest month
- Top search term
- display borders for classrooms12K searches a year
02 · Price
A sale here is worth £11.05.
Listings sell for £11.05 on average, from £4.79 to £34.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £11.05 that is £6K to £8K a year per listing.
- Average price
- £11.05under the $15 to $100 sweet spot
- Price range
- £4.79–£34.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Nursery. It carries 76 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #71in Nursery
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 76per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Border Roll products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
19
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
20%
- Brand 148%
- Brand 213%
- Brand 37%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Border Roll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 6.8×
Search terms
Top Border Roll search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- display borders for classrooms12K/yr
- display border10K/yr
- border roll9K/yr
- black border roll9K/yr
- border rolls for displays5K/yr
- black border4K/yr
- corrugated border roll4K/yr
- black border rolls for displays4K/yr
- black display border3K/yr
Reviews and returns
What reviews say buyers love and hate about Border Roll
We read the reviews and the return reasons for every product selling here.
“Not self adhesive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Border Roll questions
Answered from the same tracked data.