Purple Shampoo

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-0.1%

Conversion, latest week

12.3%

Market size, estimated

£1.4Ma year

Peak month

July1.6× the quietest month

Top search term

purple shampoo672K searches a year

Listings sell for £9.59 on average, from £1.21 to £19.97. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £9.59 that is £38K to £48K a year per listing.

Average price

£9.59under the $15 to $100 sweet spot

Price range

£1.21–£19.97

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

4,000–5,000

Revenue per listing a year

£38K–£48K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #169 within Health & Baby Care. It carries 11,055 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#169in Health & Baby Care

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

11,055per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

64 months