Purple Shampoo
Purple Shampoo shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 16% of 638 Baby Products niches · +9 vs the category median of 47
Is Purple Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Purple Shampoo is a £1.4M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 56/100.
Purple Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -0.1% over the last 90 days and 12.3% of searches end in a purchase.
£1.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 21 products
Top Purple Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml Neutralises Yellow and Orange tones Formulated with Violet and Blue Pigments
- Price
- £2.50
- Rating
- 4.4/5
- Reviews
- 11,852
- Age
- 12y ago
Fanola No Yellow Shampoo Anti-Yellow Shampoo for Healthy and Vital Blonde Hair 1000 ml Unscented Pack of 1
- Price
- £13.38
- Rating
- 4.6/5
- Reviews
- 97,692
- Age
- 12y ago
Olaplex N.4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.
- Price
- £17.61
- Rating
- 4.6/5
- Reviews
- 11,629
- Age
- 4y ago
OSMO Super Silver Shampoo | Violet Pigment | No Yellow or Brass | Purple Toning for Ashy Results | Vegan. 100ml
- Price
- £4.06
- Rating
- 4.4/5
- Reviews
- 244
- Age
- 1y ago
Fanola No Yellow Anti-Yellow Hair Shampoo - 350 ML (Pack of 1)
- Price
- £8.04
- Rating
- 4.6/5
- Reviews
- 6,356
- Age
- 6y ago
Trending
90-day click momentum
John Frieda Violet Crush Intensive Purple Shampoo 250ml. Blonde Hair Toning Care for Brassy Hair and Soft Shine
- Price
- £4.70
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 6mo ago
Moroccanoil Purple Shampoo 70 ml
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 5,374
- Age
- 8y ago
Matrix So Silver Purple Toning Shampoo Neutralises Unwanted Yellow Undertones and Illuminates Colour 300ml For Blonde Platinum Grey and Silver Hair
- Price
- £9.03
- Rating
- 4.5/5
- Reviews
- 5,109
- Age
- 10y ago
Creightons Sunshine Blonde Silver Tone Correcting Shampoo (200ml) - Brightens Blonde & Neutralises Brassiness. For Blonde Platinum & White hair.
- Price
- £1.21
- Rating
- 4.5/5
- Reviews
- 437
- Age
- 10y ago
OSMO Super Silver Shampoo | Violet Pigment | No Yellow or Brass | Purple Toning for Ashy Results | Vegan. 400ml
- Price
- £15.80
- Rating
- 4.4/5
- Reviews
- 244
- Age
- 1y ago
Newest
by launch dateJohn Frieda Violet Crush Intensive Purple Shampoo 250ml. Blonde Hair Toning Care for Brassy Hair and Soft Shine
- Price
- £4.70
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 6mo ago
OSMO Super Silver Shampoo | Violet Pigment | No Yellow or Brass | Purple Toning for Ashy Results | Vegan. 100ml
- Price
- £4.06
- Rating
- 4.4/5
- Reviews
- 244
- Age
- 1y ago
OSMO Super Silver Shampoo | Violet Pigment | No Yellow or Brass | Purple Toning for Ashy Results | Vegan. 400ml
- Price
- £15.80
- Rating
- 4.4/5
- Reviews
- 244
- Age
- 1y ago
Aussie SOS Blonde and Hydrate Purple Shampoo 300ml for Bleached Highlighted and Grey Hair Neutralise Brassy Yellow Tones on Blonde Highlighted and Silver Hair Boost Brightness Softness and Shine
- Price
- £3.27
- Rating
- 4.7/5
- Reviews
- 470
- Age
- 2y ago
PROVOKE Touch of Silver Go Icy Shampoo 200ml Icy Platinum Look in Just 1 Wash Triple Toning Technology to Cool Down Brassy Tones Enriched with Keratin
- Price
- £3.41
- Rating
- 4.4/5
- Reviews
- 926
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
140
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
55%
Top 20: 99%
Open market
19%
- FANOLA28%
- PROVOKE26%
- Osmo9%
- OLAPLEX7%
- Aussie6%
- John Frieda5%
Purple Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Purple Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- purple shampoo672K/yr
- fanola no yellow shampoo115K/yr
- silver shampoo83K/yr
- osmo purple shampoo45K/yr
- fanola purple shampoo37K/yr
- purple shampoo for blonde hair29K/yr
- provoke touch of silver shampoo22K/yr
- olaplex purple shampoo20K/yr
- silver shampoo for blonde hair26K/yr
- osmo super silver shampoo16K/yr
What reviews say buyers love and hate about Purple Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Excellent product”
“Good price”
“Protect colour in your hair”
“Great colour”
“its a subtle fragrance”
What buyers complain about
66% of reviews“Very dry”
“I cant get the colour out of my hands”
“The shampoo is a dark purple colour which I found unusual”
“And this shampoo doesn't work”
“smells totally different”
Purple Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
100%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Purple Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
