purple shampoo
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Market size
Great£1.4M£1.4M/yr · 1.2M searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.59avg listing price — sweet spot $15–$100
Price range
Okay£1.21–£19.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Review moat
Bad11,054.71avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, purple shampoo is a £1.4M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 125K–150K
- avg 4,000–5,000/product
- Revenue / yr
- £1.2M–£1.4M
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 12.3%
- Avg BSR
- #169
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 52%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 154 days
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
140
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
55%
Top 20: 99%
Open market
19%
- FANOLA28%
- PROVOKE26%
- Osmo9%
- OLAPLEX7%
- Aussie6%
- John Frieda5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml Neutralises Yellow and Orange tones Formulated with Violet and Blue Pigments
PROVOKE£2.504.4★11,852 rev
Fanola No Yellow Shampoo Anti-Yellow Shampoo for Healthy and Vital Blonde Hair 1000 ml Unscented Pack of 1
FANOLA£13.384.6★97,692 rev
Olaplex N.4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.
OLAPLEX£17.614.6★11,629 rev
OSMO Super Silver Shampoo | Violet Pigment | No Yellow or Brass | Purple Toning for Ashy Results | Vegan. 100ml
Osmo£4.064.4★244 rev
Fanola No Yellow Anti-Yellow Hair Shampoo - 350 ML (Pack of 1)
FANOLA£8.044.6★6,356 rev
Newest
by launch date
John Frieda Violet Crush Intensive Purple Shampoo 250ml. Blonde Hair Toning Care for Brassy Hair and Soft Shine
John Frieda£4.70102 rev
OSMO Super Silver Shampoo | Violet Pigment | No Yellow or Brass | Purple Toning for Ashy Results | Vegan. 100ml
Osmo£4.06244 rev
OSMO Super Silver Shampoo | Violet Pigment | No Yellow or Brass | Purple Toning for Ashy Results | Vegan. 400ml
Osmo£15.80244 rev
Aussie SOS Blonde and Hydrate Purple Shampoo 300ml for Bleached Highlighted and Grey Hair Neutralise Brassy Yellow Tones on Blonde Highlighted and Silver Hair Boost Brightness Softness and Shine
Aussie£3.27470 rev
PROVOKE Touch of Silver Go Icy Shampoo 200ml Icy Platinum Look in Just 1 Wash Triple Toning Technology to Cool Down Brassy Tones Enriched with Keratin
PROVOKE£3.41926 rev
Trending
90-day click momentumJohn Frieda Violet Crush Intensive Purple Shampoo 250ml. Blonde Hair Toning Care for Brassy Hair and Soft Shine
John Frieda£4.704.6★
Moroccanoil Purple Shampoo 70 ml
Moroccanoil£8.244.4★
Matrix So Silver Purple Toning Shampoo Neutralises Unwanted Yellow Undertones and Illuminates Colour 300ml For Blonde Platinum Grey and Silver Hair
Matrix£9.034.5★
Creightons Sunshine Blonde Silver Tone Correcting Shampoo (200ml) - Brightens Blonde & Neutralises Brassiness. For Blonde Platinum & White hair.
Creightons£1.214.5★
OSMO Super Silver Shampoo | Violet Pigment | No Yellow or Brass | Purple Toning for Ashy Results | Vegan. 400ml
Osmo£15.804.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good price”
“Protect colour in your hair”
“Great colour”
“its a subtle fragrance”
“soft good value”
“Does what it says”
“It lathers well”
“Easy to use”
“has a lovely shine”
What buyers complain about
“Very dry”
“I cant get the colour out of my hands”
“The shampoo is a dark purple colour which I found unusual”
“And this shampoo doesn't work”
“smells totally different”
“Awful, made hair like straw”
“Arrived leaking”
“Terrible value for money”
“Turns stained hair white”
“conditioner according to other peoples reviews”
Top return reasons
Common questions
- Is purple shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £1.4M/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Worth a look (56/100).
- How competitive is the purple shampoo niche?
- 13 brands and 140 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in purple shampoo?
- Top complaints mined from reviews: Moist/Dry, Color, Suitability Colored Hair. The return rate is 0.0%.
- When does demand for purple shampoo peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the purple shampoo niche?
- Listings span £1.21–£19.97; the average listing price is £9.59 (sweet spot $15–$100). The average incumbent carries 11,055 reviews — the moat a new listing must climb.
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