Baby Gate

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months

3.6M

Growth, 90 days vs prior 90

+0.4%

Conversion, latest week

3.4%

Market size, estimated

£2.4Ma year

Peak month

July1.3× the quietest month

Top search term

baby gate680K searches a year

Listings sell for £19.57 on average, from £7.78 to £26.04. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £19.57 that is £59K to £78K a year per listing.

Average price

£19.57inside the $15 to $100 sweet spot

Price range

£7.78–£26.04

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

£59K–£78K

Returns

3.1%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #40 within Safety Equipment. It carries 12,510 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

73%

Out of stock, average day

3.8%

Average rank

#40in Safety Equipment

Average rating

4.20 starsAmazon United Kingdom average 4.36 stars

Average reviews

12,510per listing

Listings tracked

26

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

33 months