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Nappies Size 5

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 97% of clicks, so Nappies Size 5 is a Maybe.

Flapen Score
59
59 / 100
Top 8% of 638 Baby Products niches · +12 vs the category median of 47
Market size
£1.1M/yr452K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
50%top-5 click share · 8 brands · 92 sellers

Flapen Score

Nappies Size 5 against its category

The dotted line is the Baby Products average. Past it, Nappies Size 5 is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nappies Size 5 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nappies Size 5 452K times last year and spent an estimated £1.1M. The top 5 brands take 97% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 452K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
452K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
12.5%
Market size, estimated
£1.1Ma year
Peak month
January1.2× the quietest month
Top search term
pampers size 5161K searches a year

02 · Price

A sale here is worth £19.43.

Listings sell for £19.43 on average, from £5.59 to £39.89. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £19.43 that is £39K to £49K a year per listing.

Average price
£19.43inside the $15 to $100 sweet spot
Price range
£5.59–£39.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£39K–£49K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Nappy Changing. It carries 3,446 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#137in Nappy Changing
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,446per listing
Listings tracked
29

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Nappies Size 5 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

92

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

2%

  • Brand 173%
  • Brand 218%
  • Brand 33%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Nappies Size 5 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Nappies Size 5 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pampers size 5161K/yr
  • nappies size 584K/yr
  • size 5 nappies49K/yr
  • pampers pants size 519K/yr
  • nappy pants size 521K/yr
  • pampers size 5 pants15K/yr
  • pampers premium protection size 515K/yr
  • size 5 nappy pants13K/yr
  • pull ups size 58K/yr
  • pampers nappies size 58K/yr

Reviews and returns

What reviews say buyers love and hate about Nappies Size 5

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
53%of negative reviews mention “Leak-Proof”
0.1%of orders come back
“They still leak”
A buyer, on “Leak-Proof”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Nappies Size 5 questions

Answered from the same tracked data.