nappies size 5
Launch itA $1.1M/yr market growing +0.6% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Great£19.43avg listing price — sweet spot $15–$100
Market size
Great£1.1M£1.1M/yr · 452K searches
Price range
Good£5.59–£39.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,445.83avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nappies size 5 is a £1.1M/yr Amazon United Kingdom market (452K searches/yr). The top 5 brands hold 97% of demand. Verdict: Launch it — 59/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- £972K–£1.2M
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 12.5%
- Avg BSR
- #137
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 52%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 152 days
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
92
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
2%
- Pampers73%
- by Amazon18%
- HUBSIDIA3%
- Joyo roy2%
- Pura1%
- Heekcaa1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pampers Baby-Dry Paw Patrol Edition Size 5 186 Nappies 11kg-16kg Monthly Pack Up to a 100% Leak-Free & Comfortable Night
Pampers£36.694.5★1,762 rev
Pampers Premium Protection Size 5 152 Baby Nappies 11kg-16kg Monthly Pack with Pampers Harmonie Aqua Baby Wipes 1 Pack of 10 Wipes
Pampers£35.174.4★180 rev
Pampers Baby-Dry Characters Paw Patrol Nappy Pants S5
Pampers£36.484.7★2,617 rev
By Amazon - 76 Ultra Dry Nappies - Size 5 (10-16 kg) (Previously a Mama Bear Brand Same Product)
by Amazon£11.494.1★13,268 rev
by Amazon Disney Nappy Pants Size 5 (12-17 kg) 70 Count White (Previously a Mama Bear brand same product)
by Amazon£11.534.2★7,046 rev
Newest
by launch date
Baby-Dry Nappy Size 5 (12-17kg) Pants Bundle 2 Packs of 33
HUBSIDIA£26.011 rev
Rascals Premium Baby Diapers - Comfortable & Leak-Proof Diaper for Babies 13-18 kg - Soft & Gentle Diapers Size 5 - Pack of 32 Count
Rascals£5.8030 rev
PAMPERS Pants Nappies Pull ON Size 5 Junior 58 Pack
Pampers£16.784 rev
Pura Nappy Pants Size 5 20 Count 12-17kg 360 Stretch Fit Potty Training Pants for Hypoallergenic & Sensitive Skin Up to 12 Hours Overnight Leak Protection Totally Chlorine Free
Pura£5.5988 rev
Pampers Pants Pull-on Size 5 Junior 27pk
Pampers£6.7613 rev
Trending
90-day click momentum
Joyo roy Reusable Training Pants for Baby Boy 5T 4Pack Potty Training Pants 100% Cotton Cloth Nappies Size 5 Padded Underwear for Toddlers Toilet Potty Trainer Underwear for Boys Reusable Diapers
Joyo roy£14.944.0★
Potty Training Pants for Boys Girls6 Packs Reusable Baby Toddler Training Pants Soft Washable 2-6 Years (as8 Age 3_Years Regular Blue)
Heekcaa£19.494.2★
Pampers Night Nappy Pants Size 5 160 Nappies 11kg-17kg
Pampers£38.814.5★
Pampers Baby Dry Size 5 Nappies 11 to 23kg with Absorbing Channels
Pampers£19.340.0★
Pampers Premium Protection S5 x32
Pampers£6.194.3★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“absorbent”
“Comfort and versatile”
“Great value for money”
“However, they dont smell as chemical so I think theyre better for babies”
“The product is exactly as advertised”
“also your dedication to eco-friendly materials”
“Pee doesn't leak”
“Soft, airy when dry and spacious”
“Tot loved the designs on them”
What buyers complain about
“They still leak”
“Waste of money”
“the quality has gone down massively”
“My Daughter had a severe reaction to this blistering her Bottom I got this as meant for sensitive skin one screaming 2 year old and a red and blistered bottom avoid”
“does not absorb so well not very comfortable too”
“during the day you could smell strong odor of urine”
“But this batch I noticed looked thinner and smaller”
“My Daughter had a severe reaction to this blistering her Bottom I got this as meant for sensitive skin one screaming 2 year old and a red and blistered bottom avoid”
“What a shame the design was changed”
“Little cotton & bits falling off”
Top return reasons
Common questions
- Is nappies size 5 profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Launch it (59/100).
- How competitive is the nappies size 5 niche?
- 8 brands and 92 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in nappies size 5?
- Top complaints mined from reviews: Leak-Proof, Value For Money, Quality-Overall. The return rate is 0.1%.
- When does demand for nappies size 5 peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the nappies size 5 niche?
- Listings span £5.59–£39.89; the average listing price is £19.43 (sweet spot $15–$100). The average incumbent carries 3,446 reviews — the moat a new listing must climb.
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