How competitive is the Nappies Size 5 niche on Amazon United Kingdom?

8 brands and 92 sellers compete in Nappies Size 5 on Amazon United Kingdom. The top 5 Nappies Size 5 products take 50% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Nappies Size 5?

Nappies Size 5 buyers on Amazon United Kingdom complain most about Leak-Proof, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Nappies Size 5 niche?

Nappies Size 5 sells for £19.43 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.59–£39.89. The average incumbent carries 3,446 reviews — the moat a new listing must climb.

Nappies Size 5

Nappies Size 5 clears our launch bar: a $1.1M/yr market growing +0.6% this quarter with returns at 0.1%.

Flapen Score

Launch it

Top 8% of 638 Baby Products niches · +12 vs the category median of 47

This niche Category average · 638 niches

Is Nappies Size 5 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Nappies Size 5 is a £1.1M/yr Amazon United Kingdom market (452K searches/yr). The top 5 brands hold 97% of demand. Verdict: Launch it — 59/100.

Nappies Size 5: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +0.6% over the last 90 days and 12.5% of searches end in a purchase.

£1.1M

revenue / yr

Units sold / yr60K

Search volume / yr+0.6%452K

Conversion rate12.5%

Avg price£19.43

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers8 · 92

Top-5 product click share50%

Open market3%

Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Top Nappies Size 5 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pampers Baby-Dry Paw Patrol Edition Size 5 186 Nappies 11kg-16kg Monthly Pack Up to a 100% Leak-Free & Comfortable Night

Price: £36.69
Rating: 4.5/5
Reviews: 1,762
Age: 3y ago

Pampers Premium Protection Size 5 152 Baby Nappies 11kg-16kg Monthly Pack with Pampers Harmonie Aqua Baby Wipes 1 Pack of 10 Wipes

Price: £35.17
Rating: 4.4/5
Reviews: 180
Age: 5y ago

Pampers Baby-Dry Characters Paw Patrol Nappy Pants S5

Price: £36.48
Rating: 4.7/5
Reviews: 2,617
Age: 3y ago

By Amazon - 76 Ultra Dry Nappies - Size 5 (10-16 kg) (Previously a Mama Bear Brand Same Product)

Price: £11.49
Rating: 4.1/5
Reviews: 13,268
Age: 5y ago

by Amazon Disney Nappy Pants Size 5 (12-17 kg) 70 Count White (Previously a Mama Bear brand same product)

Price: £11.53
Rating: 4.2/5
Reviews: 7,046
Age: 4y ago

Newest

by launch date

Baby-Dry Nappy Size 5 (12-17kg) Pants Bundle 2 Packs of 33

Price: £26.01
Rating: 5.0/5
Reviews: 1
Age: 9mo ago

PAMPERS Pants Nappies Pull ON Size 5 Junior 58 Pack

Price: £16.78
Rating: 4.6/5
Reviews: 4
Age: 1y ago

Pura Nappy Pants Size 5 20 Count 12-17kg 360 Stretch Fit Potty Training Pants for Hypoallergenic & Sensitive Skin Up to 12 Hours Overnight Leak Protection Totally Chlorine Free

Price: £5.59
Rating: 4.0/5
Reviews: 88
Age: 2y ago

Pampers Baby-Dry Paw Patrol Edition Size 5 186 Nappies 11kg-16kg Monthly Pack Up to a 100% Leak-Free & Comfortable Night

Price: £36.69
Rating: 4.5/5
Reviews: 1,762
Age: 3y ago

Pampers Night Nappy Pants Size 5 160 Nappies 11kg-17kg

Price: £38.81
Rating: 4.5/5
Reviews: 813
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

Pampers73%
by Amazon18%
HUBSIDIA3%
Joyo roy2%
Pura1%
Heekcaa1%
Open — no brand owns it (2 brands, 2%)

Nappies Size 5 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume452KCVR12.5%Products29Brands8Top 5 Brands97%OOS Rate0.0%Rating4.5★Reviews3,446Avg BSR#137

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Nappies Size 5 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pampers size 5161K/yr +6.8%9.2% conv.
nappies size 584K/yr -4.9%10.0% conv.
size 5 nappies49K/yr -6.0%11.5% conv.
pampers pants size 519K/yr +15.5%8.6% conv.
nappy pants size 521K/yr -6.2%9.6% conv.
pampers size 5 pants15K/yr +35.6%9.7% conv.
pampers premium protection size 515K/yr -3.1%6.5% conv.
size 5 nappy pants13K/yr -24.5%12.9% conv.
pull ups size 58K/yr +19.7%8.1% conv.
pampers nappies size 58K/yr +3.0%5.4% conv.

What reviews say buyers love and hate about Nappies Size 5

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Quality-Overall23%

“Excellent product”

Absorbency13%

“absorbent”

Comfort-Overall13%

“Comfort and versatile”

Value For Money10%

“Great value for money”

Smell5%

“However, they dont smell as chemical so I think theyre better for babies”

What buyers complain about

88% of reviews

Leak-Proof53%

“They still leak”

Value For Money10%

“Waste of money”

Quality-Overall6%

“the quality has gone down massively”

Allergies5%

“My Daughter had a severe reaction to this blistering her Bottom I got this as meant for sensitive skin one screaming 2 year old and a red and blistered bottom avoid”

Absorbency3%

“does not absorb so well not very comfortable too”

Nappies Size 5 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

100%

Common Nappies Size 5 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nappies Size 5 59/100 on Amazon United Kingdom — Launch it. The niche generates £1.1M/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +0.6% over the last 90 days.