Playpen

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £963K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+15.6%

Conversion, latest week

1.3%

Market size, estimated

£963Ka year

Peak month

July1.4× the quietest month

Top search term

playpen345K searches a year

Listings sell for £46.47 on average, from £10.45 to £118.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £46.47 that is £23K to £35K a year per listing.

Average price

£46.47inside the $15 to $100 sweet spot

Price range

£10.45–£118.06

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£23K–£35K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #17 within Nursery. It carries 959 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

60%

Out of stock, average day

10.0%

Average rank

#17in Nursery

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

959per listing

Listings tracked

40

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

38 months