Foam Mats

Shoppers searched for this 593K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +108.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months

593K

Growth, 90 days vs prior 90

+108.9%

Conversion, latest week

1.8%

Market size, estimated

£153Ka year

Peak month

July2.6× the quietest month

Top search term

foam mats233K searches a year

Listings sell for £14.78 on average, from £5.83 to £52.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £14.78 that is £7K to £11K a year per listing.

Average price

£14.78under the $15 to $100 sweet spot

Price range

£5.83–£52.74

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

£7K–£11K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #24 within Activity & Entertainment. It carries 1,488 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

51%

Out of stock, average day

1.7%

Average rank

#24in Activity & Entertainment

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,488per listing

Listings tracked

35

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months