Foam Mats
MaybeAn estimated 0.8% of orders come back. But buyers convert on only 1.8% of searches, so Foam Mats is a Maybe.
- Flapen Score
- 64 / 100Top 3% of 638 Baby Products niches · +17 vs the category median of 4764
- Market size
- £153K/yr593K searches / yr
- 90-day growth
- +108.9%search demand this quarter
- Competition
- 50%top-5 click share · 25 brands · 34 sellers
Flapen Score
Foam Mats against its category
The dotted line is the Baby Products average. Past it, Foam Mats is stronger. Inside it, weaker.
Market
The Foam Mats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foam Mats 593K times last year and spent an estimated £153K. The top 5 brands take 58% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 593K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +108.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.
- Searches, last 12 months
- 593K
- Growth, 90 days vs prior 90
- +108.9%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £153Ka year
- Peak month
- July2.6× the quietest month
- Top search term
- foam mats233K searches a year
02 · Price
A sale here is worth £14.78.
Listings sell for £14.78 on average, from £5.83 to £52.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £14.78 that is £7K to £11K a year per listing.
- Average price
- £14.78under the $15 to $100 sweet spot
- Price range
- £5.83–£52.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£11K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #24 within Activity & Entertainment. It carries 1,488 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 51%
- Out of stock, average day
- 1.7%
- Average rank
- #24in Activity & Entertainment
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,488per listing
- Listings tracked
- 35
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Foam Mats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
34
Top-5 brand share
58%
Top 20: 95%
Top-5 click share
50%
Top 20: 84%
Open market
35%
- Brand 118%
- Brand 214%
- Brand 311%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Foam Mats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×
Search terms
Top Foam Mats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- foam mats233K/yr
- interlocking foam mats45K/yr
- foam floor mats36K/yr
- foam mat39K/yr
- interlocking floor mats57K/yr
- foam tiles26K/yr
- foam floor tiles44K/yr
- large foam mats13K/yr
- foam mats 60cm x 60cm7K/yr
- interlocking foam mats 60 x 607K/yr
Reviews and returns
What reviews say buyers love and hate about Foam Mats
We read the reviews and the return reasons for every product selling here.
“Don't fit together”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foam Mats questions
Answered from the same tracked data.