How competitive is the Nappies Size 4 niche on Amazon United Kingdom?

2 brands and 79 sellers compete in Nappies Size 4 on Amazon United Kingdom. The top 5 Nappies Size 4 products take 63% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Nappies Size 4?

Nappies Size 4 buyers on Amazon United Kingdom complain most about Allergies, Leak-Proof, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Nappies Size 4 niche?

Nappies Size 4 sells for £19.45 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.10–£41.62. The average incumbent carries 4,333 reviews — the moat a new listing must climb.

Nappies Size 4

Nappies Size 4 shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 26% of 638 Baby Products niches · +6 vs the category median of 47

This niche Category average · 638 niches

Is Nappies Size 4 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Nappies Size 4 is a £820K/yr Amazon United Kingdom market (407K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.

Nappies Size 4: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.5% over the last 90 days and 10.4% of searches end in a purchase.

£820K

revenue / yr

Units sold / yr50K

Search volume / yr-1.5%407K

Conversion rate10.4%

Avg price£19.45

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 79

Top-5 product click share63%

Open market0%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Top Nappies Size 4 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pampers Baby-Dry Paw Patrol Edition Size 4 222 Nappies 9kg-14kg Monthly Pack Up to a 100% Leak-Free & Comfortable Night

Price: £35.36
Rating: 4.5/5
Reviews: 1,762
Age: 3y ago

Pampers Premium Protection Size 4 174 Nappies 9kg-14kg Monthly Pack Double protection - Skin comfort - Ultra-soft materials

Price: £36.47
Rating: 4.6/5
Reviews: 190
Age: 5y ago

Pampers Premium Protection Nappy Pants Size 4 168 Nappies 9kg-15kg Monthly Pack + Pampers Harmonie Aqua Baby Wipes 1 pack of 10 Wipes

Price: £37.49
Rating: 4.7/5
Reviews: 3,057
Age: 5y ago

By Amazon - 84 Ultra Dry Nappies - Size 4 (8-14 kg) (Previously a Mama Bear Brand Same Product)

Price: £10.91
Rating: 4.1/5
Reviews: 13,268
Age: 5y ago

Pampers Premium Protection S4 x 37

Price: £6.10
Rating: 4.4/5
Reviews: 11
Age: 2y ago

Newest

by launch date

Pampers Premium Protection S4 x 37

Price: £6.10
Rating: 4.4/5
Reviews: 11
Age: 2y ago

Pampers Baby-Dry Paw Patrol Edition Size 4 222 Nappies 9kg-14kg Monthly Pack Up to a 100% Leak-Free & Comfortable Night

Price: £35.36
Rating: 4.5/5
Reviews: 1,762
Age: 3y ago

PAMPERS Baby-Dry Size 4 Jumbo+ Pack 84 Nappies

Price: £14.87
Rating: 4.7/5
Reviews: 22
Age: 3y ago

Pampers Baby-Dry Characters Paw Patrol Nappy Pants S4

Price: £31.82
Rating: 4.7/5
Reviews: 2,617
Age: 3y ago

Pampers Harmonie Nappies Size 4 174 Nappies 9kg-14kg Monthly Pack Gentle Skin Protection with 100 Percent Pampers Protection

Price: £41.62
Rating: 4.6/5
Reviews: 8,276
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Pampers88%
by Amazon12%

Nappies Size 4 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume407KCVR10.4%Products18Brands2Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews4,333Avg BSR#184

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Nappies Size 4 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pampers size 4185K/yr +8.8%7.8% conv.
nappies size 464K/yr -12.3%8.7% conv.
size 4 nappies47K/yr -15.4%9.6% conv.
pampers premium protection size 413K/yr -10.1%5.8% conv.
pampers pants size 412K/yr +11.4%4.9% conv.
pampers size 4 pants10K/yr +35.6%5.9% conv.
nappy pants size 410K/yr -15.3%5.0% conv.
pampers nappies size 49K/yr -1.8%5.2% conv.
pampers size 4 nappies8K/yr -12.6%7.5% conv.
pampers 47K/yr +7.8%8.2% conv.

What reviews say buyers love and hate about Nappies Size 4

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews

Quality-Overall25%

“Great product”

Size-Overall11%

“They fit really well”

Soft Feel9%

“They are gentle and effective”

Value For Money6%

“Amazing value”

Ease Of Use6%

“Not very difficult to put on”

What buyers complain about

70% of reviews

Allergies14%

“The lack of absorbancy has given our son extremely bad nappy rash to the point he's in severe discomfort”

Leak-Proof13%

“Theyre constantly leaking when they never used to”

Value For Money10%

“Very poor value for money”

Ease Of Cleaning9%

“It just becomes more a mess”

Hard Feel6%

“Not good nappies are hard”

Nappies Size 4 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

100%

Common Nappies Size 4 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nappies Size 4 53/100 on Amazon United Kingdom — Worth a look. The niche generates £820K/yr across 18 tracked products. Search demand moved -1.5% over the last 90 days.