Skip to content

Nappies Size 4

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Nappies Size 4 is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 638 Baby Products niches · +6 vs the category median of 47
Market size
£820K/yr407K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
63%top-5 click share · 2 brands · 79 sellers

Flapen Score

Nappies Size 4 against its category

The dotted line is the Baby Products average. Past it, Nappies Size 4 is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nappies Size 4 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nappies Size 4 407K times last year and spent an estimated £820K. All 2 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £820K a year.

Searches, last 12 months
407K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
10.4%
Market size, estimated
£820Ka year
Peak month
February1.3× the quietest month
Top search term
pampers size 4185K searches a year

02 · Price

A sale here is worth £19.45.

Listings sell for £19.45 on average, from £6.10 to £41.62. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £19.45 that is £39K to £49K a year per listing.

Average price
£19.45inside the $15 to $100 sweet spot
Price range
£6.10–£41.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£39K–£49K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #184 within Nappy Changing. It carries 4,333 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#184in Nappy Changing
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,333per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Nappies Size 4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

79

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 212%

Demand

Nappies Size 4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Nappies Size 4 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pampers size 4185K/yr
  • nappies size 464K/yr
  • size 4 nappies47K/yr
  • pampers premium protection size 413K/yr
  • pampers pants size 412K/yr
  • pampers size 4 pants10K/yr
  • nappy pants size 410K/yr
  • pampers nappies size 49K/yr
  • pampers size 4 nappies8K/yr
  • pampers 47K/yr

Reviews and returns

What reviews say buyers love and hate about Nappies Size 4

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Allergies”
0.1%of orders come back
“The lack of absorbancy has given our son extremely bad nappy rash to the point he's in severe discomfort”
A buyer, on “Allergies”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nappies Size 4 questions

Answered from the same tracked data.