Door Lock

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £510K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-2.6%

Conversion, latest week

2.9%

Market size, estimated

£510Ka year

Peak month

September1.2× the quietest month

Top search term

door lock680K searches a year

Listings sell for £10.24 on average, from £2.90 to £34.83. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £10.24 that is £13K to £15K a year per listing.

Average price

£10.24under the $15 to $100 sweet spot

Price range

£2.90–£34.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

1,250–1,500

Revenue per listing a year

£13K–£15K

Returns

1.9%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #62 within Safety Equipment. It carries 987 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

98%

Out of stock, average day

10.9%

Average rank

#62in Safety Equipment

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

987per listing

Listings tracked

41

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

29 months