milkshake hair products
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.42avg listing price — sweet spot $15–$100
Market size
Good£692K£692K/yr · 498K searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,111.53avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.53–£30.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, milkshake hair products is a £692K/yr Amazon United Kingdom market (498K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £493K–£657K
- units × avg price
- Launch success
- —
- 0 of 2 new (360d)
- Conversion rate
- 8.5%
- Avg BSR
- #338
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 75%
- Out of stock
- 0.6%
- Avg brand age
- 61 months
- Avg seller age
- 155 days
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
117
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
47%
Top 20: 84%
Open market
0%
- Osmo63%
- milk_shake33%
- Jerome Russell2%
- Generic2%
- PROVOKE1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
milk_shake | Icy Blond Shampoo 300 ml Specific Anti-Yellow Shampoo for Blonde or Lightened Hair with Black Pigment Made in Italy
milk_shake£15.424.5★5,555 rev
OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 100ml
Osmo£4.114.2★279 rev
Osmo Deep Moisture Hair Shampoo & Conditioner 400ml Professional Home & Salon
Osmo£16.454.3★1,152 rev
OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 400ml
Osmo£15.664.2★78 rev
OSMO Super Ice Brightening Mask | Black Pigment for Toning Blonde Hair | Bleached & Natural Blonde Hair | Vegan. 400ml
Osmo£11.564.2★182 rev
Newest
by launch date
Milkshake Icy Blond Shampoo 70 ml & Conditioner 50ml SET (Travel Size Small Bottles)
Generic£13.279 rev
Milkshake Moisture & More Duo Set Shampoo 300 ml & Conditioner 250ml
Generic£23.308 rev
OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 100ml
Osmo£4.11279 rev
OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 400ml
Osmo£15.6678 rev
OSMO Super Ice Brightening Mask | Black Pigment for Toning Blonde Hair | Bleached & Natural Blonde Hair | Vegan. 400ml
Osmo£11.56182 rev
Trending
90-day click momentumMilkshake Moisture & More Duo Set Shampoo 300 ml & Conditioner 250ml
Generic£23.304.1★
Osmo Silverising Shampoo & Conditioner 300ml Professional Home & Salon
Osmo£17.744.2★
Milkshake Icy Blond Shampoo 70 ml & Conditioner 50ml SET (Travel Size Small Bottles)
Generic£13.273.5★
OSMO Colour Save Shampoo 1 Litre/Conditioner 1 Litre
Osmo£29.624.4★
OSMO Blinding Shine Shampoo 1 Litre/Conditioner 1 Litre
Osmo£27.904.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful smell”
“High quality shampoo”
“Colour is great”
“hair is soft”
“Good price”
“This does exactly what it says”
“This is great my daughter dyed her hair blonde bought this”
“is still as effective”
“Great hair products”
“Hair is moisturised and manageable”
What buyers complain about
“Doesnt grey your hair”
“not hydrating at all”
“waste of money”
“Arrived leaking”
“it sent my hair a dirty blonde colour”
“its absolutely awful it left my hair feeling like straw in the end i had to wash my hair again with my other shampoo and conditioner only then did my my hair feel soft and healthy, definitely wouldnt recommend this one”
“Didn't work”
“Not fit for purpose”
“Be careful when using, it will stain bath mats and towels”
“the item did not adjust to my hair”
Top return reasons
Common questions
- Is milkshake hair products profitable to sell on Amazon United Kingdom?
- The niche generates £692K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the milkshake hair products niche?
- 5 brands and 117 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in milkshake hair products?
- Top complaints mined from reviews: Color, Moist/Dry, Value For Money. The return rate is 0.1%.
- When does demand for milkshake hair products peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the milkshake hair products niche?
- Listings span £3.53–£30.32; the average listing price is £16.42 (sweet spot $15–$100). The average incumbent carries 1,112 reviews — the moat a new listing must climb.
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