Milkshake Hair Products

Shoppers searched for this 498K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £692K a year.

Searches, last 12 months

498K

Growth, 90 days vs prior 90

+9.2%

Conversion, latest week

8.5%

Market size, estimated

£692Ka year

Peak month

August1.4× the quietest month

Top search term

osmo shampoo and conditioner154K searches a year

Listings sell for £16.42 on average, from £3.53 to £30.32. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £16.42 that is £12K to £16K a year per listing.

Average price

£16.42inside the $15 to $100 sweet spot

Price range

£3.53–£30.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

£12K–£16K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #338 within Health & Baby Care. It carries 1,112 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

94%

Out of stock, average day

0.6%

Average rank

#338in Health & Baby Care

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,112per listing

Listings tracked

36

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

61 months