cot bed
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 6% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Avg price
Great£92.79avg listing price — sweet spot $15–$100
Market size
Good£759K£759K/yr · 1.8M searches
Review moat
Good729.28avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good£25.33–£164.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, cot bed is a £759K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £464K–£557K
- units × avg price
- Launch success
- 54%
- 7 of 13 new (360d)
- Conversion rate
- 0.5%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 68%
- Out of stock
- 14.4%
- Avg brand age
- 44 months
- Avg seller age
- 178 days
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
29
Top-5 brand share
72%
Top 20: 99%
Top-5 click share
35%
Top 20: 74%
Open market
24%
- Tutti Bambini21%
- MEICI BABY17%
- Love For Sleep16%
- Obaby10%
- Red Kite7%
- mcc direct5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 50 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Love For Sleep LEVI Baby Cot Bed 120x60cm - Wooden Convertible Toddler Bed with Large Drawer and Quilted Microfiber Foam Mattress (White)
Love For Sleep£116.214.2★189 rev
Obaby Bantam Space Saver Cot White | Compact Baby Cot | Adjustable Base
Obaby£82.344.5★450 rev
MEICI BABY Nova -3-in-1 Wooden Baby Cot Bed Baby Crib Convertible Baby Bed with Teething Rail 5 Adjustable Bed Base Positions Mattress Included From Birth to 6 Years
MEICI BABY£122.064.4★64 rev
MEICI BABY Alex -3-in-1 Wooden Baby Cot BedBaby CribConvertible Baby Bed3 Adjustable Bed Base Positions Short Guardrail Mattress IncludedFrom Birth to 5 Years
MEICI BABY£126.964.4★38 rev
Tutti Bambini Alba 3-in-1 Baby Cot Bed (0-6 years) 140x70 cm - 3 modes: Wooden Baby Crib Toddler Bed & Day Bed Convertible Baby Bed Adjustable Base (White)
Tutti Bambini£130.094.6★469 rev
Newest
by launch date
Love For Sleep ASHER Baby Cot Bed 120x60cm with Quilted Microfiber Foam Mattress Convertible Wooden Toddler Bed with Large Drawer and Included Guard Rail (Golden Oak)
Love For Sleep£141.62129 rev
MEICI BABY 3-in-1 Wooden Baby Cot Bed with DrawerBaby CribConvertible Baby Bed with Teething Rail3 Adjustable Bed Base Positions Deluxe Aloe Vera Mattress IncludedFrom Birth to 3 Years
MEICI BABY£115.871 rev
Tutti Bambini CoZee Breeze - Next To Me Crib & Standalone Baby Cot - Maximum Ventilation - 60-Second Assembly Adjustable Height Foldable Mattress Included (0-6 Months) - Oak & Charcoal
Tutti Bambini£95.771,700 rev
Tutti Bambini CoZee Breeze (2025) - 2-in-1 Next To Me Crib & Standalone Baby Cot - Bedside Crib with 6 Height Levels Easy Travel Set Up Castors & Mattress Included (0-6 Months) - Walnut/Ecru
Tutti Bambini£96.991,700 rev
mcc direct Cot Bed Wooden Baby Cot Toddler Bed Premier Aloe Vera Water Repellent Mattress Cream White One - Orlando
mcc direct£99.531,096 rev
Trending
90-day click momentumMEICI BABY 3-in-1 Wooden Baby Cot Bed with DrawerBaby CribConvertible Baby Bed with Teething Rail3 Adjustable Bed Base Positions Deluxe Aloe Vera Mattress IncludedFrom Birth to 3 Years
MEICI BABY£115.875.0★
Tutti Bambini CoZee Breeze - Next To Me Crib & Standalone Baby Cot - Maximum Ventilation - 60-Second Assembly Adjustable Height Foldable Mattress Included (0-6 Months) - Oak & Charcoal
Tutti Bambini£95.774.6★
Baby Elegance Starlight Baby Cot Bed | Wooden Finish with Adjustable Heights & Durable Teething Rails | For Cot Bed Sheets 120x60 Fitted | Convertible Space Saver Cot | Mattress Not Included (Sage)
Baby Elegance£87.714.3★
Tutti Bambini CoZee Breeze (2025) - 2-in-1 Next To Me Crib & Standalone Baby Cot - Bedside Crib with 6 Height Levels Easy Travel Set Up Castors & Mattress Included (0-6 Months) - Walnut/Ecru
Tutti Bambini£96.994.6★
Moby-System Baby Travel Cot with Changing Table Canopy and Mosquito Net 0-36 m HUXLEY Folding Cot Playpen with Transport Bag Included Two Levels Grey
Moby-System£48.574.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality bed”
“Very sturdy crib”
“Assembly is straightforward”
“Worth the money”
“Very comfortable”
“Easy to to use”
“Space saving”
“Great size”
“appearance looks just like the image”
“great for travel”
What buyers complain about
“Tricky to put together”
“Awful quality”
“Not that strong”
“Doesn't match description”
“Broke easily”
“Not fit for purpose”
“I think its expensive”
“It is rock hard”
“What Im very disappointed with is the lack of cushioning with the base”
“I wouldnt say Im not happy with this travel cot for the money as Ive purchased for the odd times my grandson sleeps over”
Top return reasons
Common questions
- Is cot bed profitable to sell on Amazon United Kingdom?
- The niche generates £759K/yr across 50 tracked products. 7 of 13 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Worth a look (57/100).
- How competitive is the cot bed niche?
- 22 brands and 29 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in cot bed?
- Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Strength. The return rate is 1.1%.
- When does demand for cot bed peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the cot bed niche?
- Listings span £25.33–£164.06; the average listing price is £92.79 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.
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