Kids Shampoo
Kids Shampoo shows low returns (0.1%), but prices mostly outside the sweet spot ($1.30–$16.10) keeps it on the watch list.
Flapen Score
Top 26% of 638 Baby Products niches · +6 vs the category median of 47
Is Kids Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Kids Shampoo is a £420K/yr Amazon United Kingdom market (593K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 53/100.
Kids Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +17.4% over the last 90 days and 13.9% of searches end in a purchase.
£420K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 32 products
Top Kids Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vosene Anti-dandruff shampoo 300ml reduces dandruff and scalp itch; suitable for daily use
- Price
- £1.30
- Rating
- 4.5/5
- Reviews
- 2,052
- Age
- 5y ago
Vosene Kids 3In1 Shampoo 250Ml (Packaging May Vary)
- Price
- £1.44
- Rating
- 4.8/5
- Reviews
- 2,057
- Age
- 8y ago
Aveeno Baby Kids Shampoo 250ml | Enriched with Soothing Oat & Shea Butter | Childrens Shampoo Developed for Your Little Superhero | Childrens Toiletries Sets
- Price
- £3.52
- Rating
- 4.7/5
- Reviews
- 1,031
- Age
- 4y ago
Childs Farm 2 in 1 Hair Shampoo and Conditioner Gentle Tear Free Apple and Pear Fragrance Children Kids Baby 250ml
- Price
- £3.16
- Rating
- 4.7/5
- Reviews
- 323
- Age
- 1y ago
Childs Farm Tangle Taming Shampoo Straight or Wavy Hair Gentle and Tear Free Strawberry and Mint Kids Baby 250ml
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 1y ago
Trending
90-day click momentum
Childs Farm Kids Coco-Nourish Conditioner Organic Coconut Dry Curly & Coily Hair Conditions & Nourishes 250ml
- Price
- £3.16
- Rating
- 4.6/5
- Reviews
- 780
- Age
- 5y ago
Childs Farm Kids Hair & Body Wash Blackberry & Apple | Tear-free Gently Cleanses | Suitable for Dry Sensitive Skin 250ml
- Price
- £2.65
- Rating
- 4.7/5
- Reviews
- 913
- Age
- 1y ago
Aveeno Baby Daily Care 2-in-1 Shampoo and Conditioner (1x 250ml) Gentle Baby Shampoo and Conditioner with Natural Oat Extract to Cleanse Scalp and Hair Haircare Suitable for Sensitive Skin
- Price
- £3.40
- Rating
- 4.8/5
- Reviews
- 1,468
- Age
- 4y ago
Garnier Ultimate Blends Core Kids Apricot Shampoo 250mL
- Price
- £2.71
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 3y ago
Childs Farm Kids 3 in 1 Swim Strawberry & Mint - Body Wash Shampoo & Conditioner | Tear-free | Suitable for Dry Sensitive Skin 250ml
- Price
- £3.02
- Rating
- 4.7/5
- Reviews
- 913
- Age
- 1y ago
Newest
by launch date
Childs Farm Kids Bluey Hair & Body Wash Bluey-Berry | Tear-free Gently Cleanses | Suitable for Dry Sensitive Skin 250ml
- Price
- £2.69
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 1y ago
Childs Farm Baby Shampoo & Body Wash Baby Soft Scent Tear-free | Gently Cleanses & Soothes | Suitable for Newborns with Dry Sensitive Skin 250ml
- Price
- £2.82
- Rating
- 4.7/5
- Reviews
- 366
- Age
- 1y ago
Childs Farm Kids Hair & Body Wash Blackberry & Apple | Tear-free Gently Cleanses | Suitable for Dry Sensitive Skin 250ml
- Price
- £2.65
- Rating
- 4.7/5
- Reviews
- 913
- Age
- 1y ago
Childs Farm Kids 3 in 1 Swim Strawberry & Mint - Body Wash Shampoo & Conditioner | Tear-free | Suitable for Dry Sensitive Skin 250ml
- Price
- £3.02
- Rating
- 4.7/5
- Reviews
- 913
- Age
- 1y ago
Childs Farm Hair & Body Wash Bundle | Sweet Orange (250ml) Blackberry & Apple (250ml) and Watermelon & Pineapple (250ml) | Suitable for Newborns Kids & Adults with Sensitive Dry & Eczema-Prone Skin
- Price
- £8.90
- Rating
- 4.8/5
- Reviews
- 566
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
163
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
6%
- Childs Farm49%
- Vosene23%
- Aveeno Baby14%
- REVLON PROFESSIONAL3%
- Baylis & Harding2%
- L'Oreal Paris2%
- Open — no brand owns it (5 brands, 6%)
Kids Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 2.4×
Top Kids Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kids shampoo159K/yr
- childs farm shampoo109K/yr
- kids shampoo and conditioner75K/yr
- vosene shampoo70K/yr
- aveeno kids shampoo17K/yr
- vosene24K/yr
- childs farm shampoo and conditioner19K/yr
- child farm shampoo16K/yr
- kids shampoo and conditioner 2 in 113K/yr
- shampoo kids14K/yr
What reviews say buyers love and hate about Kids Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“fragrance was lovely”
“Overall, a high-quality and trustworthy lotion that parents can confidently use every day”
“Excellent value for money”
“Skin smooth”
“No itchiness”
What buyers complain about
59% of reviews“doesnt smell right”
“Allergic reaction”
“Leaking”
“a little pricey”
“Rubbish”
Kids Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
9%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kids Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
