Baby Bath

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £632K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

2.0%

Market size, estimated

£632Ka year

Peak month

January1.3× the quietest month

Top search term

baby bath1.0M searches a year

Listings sell for £19.94 on average, from £9.97 to £38.25. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £19.94 that is £15K to £20K a year per listing.

Average price

£19.94inside the $15 to $100 sweet spot

Price range

£9.97–£38.25

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

£15K–£20K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #22 within Health & Baby Care. It carries 2,526 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

72%

Out of stock, average day

0.6%

Average rank

#22in Health & Baby Care

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,526per listing

Listings tracked

29

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months