Baby Bath
Baby Bath shows a sweet-spot price point ($19.94 avg), but soft demand (-9.3% this quarter) keeps it on the watch list.
Flapen Score
Top 23% of 638 Baby Products niches · +7 vs the category median of 47
Is Baby Bath profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baby Bath is a £632K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 54/100.
Baby Bath: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -9.3% over the last 90 days and 2.0% of searches end in a purchase.
£632K
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 29 products
Top Baby Bath products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nuby Newborn Baby Bath with Anti-Slip Support | Soft Headrest | Plug | Suitable from Newborn (White)
- Price
- £14.81
- Rating
- 4.6/5
- Reviews
- 3,635
- Age
- 5y ago
Baby Bath Foldable Tub Collapsible Bathtub Baby Bath Essentials for Newborn with Seat Support Cushion Stand Folding Baths for Toddler 0-12 Months Travel Portable Infant Tubs Soft Bathing Kids Grey
- Price
- £20.90
- Rating
- 4.5/5
- Reviews
- 2,913
- Age
- 3y ago
Angelcare - Baby Bath Support - Soft Touch Support - Water Level Indicator - Ideal for Babies Less Than 6 Months Old - Aqua
- Price
- £18.13
- Rating
- 4.8/5
- Reviews
- 14,646
- Age
- 12y ago
Baby Bath Tub Foldable Bathtub Collapsible Toddler Bath Tubs with Baths Support Cushion Pad Seat Mat Anti-Slip Portable Travel Shower Bathing Basin Folding Bathtubs for Newborn Toddler Infant (Grey)
- Price
- £20.71
- Rating
- 4.4/5
- Reviews
- 3,229
- Age
- 3y ago
Shnuggle Baby Bath Tub Featuring Ergonomic Bum Bump Support Soft Foam Backrest and an Integrated Plug. A Compact Space-Saving Bathing Solution for Newborns up to 12 Months - White
- Price
- £17.08
- Rating
- 4.8/5
- Reviews
- 3,643
- Age
- 6y ago
Trending
90-day click momentum
Baby Bath Tub Foldable Collapsible Newborn Bathtub Essentials with Bath Support and Non Slip Bath Seat Cushion Stand Pad Folding Infant Baths Tub Toddler 0-24 Months Portable Travel Save Space(Grey)
- Price
- £19.71
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 4mo ago
Ingenuity Tuckaway Toddler Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required 12M-5Y
- Price
- £16.38
- Rating
- 4.4/5
- Reviews
- 1,097
- Age
- 1y ago
ebebek baby plus Foldable Bathtub Set 3 Pcs | Baby Bath Set Foldable Bathtub with Buckets | Non-Slip Support Leg Collapsible Tub for Toddler Baby Kids Bathing Set
- Price
- £22.48
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 10mo ago
COOSEYA Baby Bath Tub Foldable Baby Bathtub Collapsible Essentials for Newborn with Soft Cushion (0-18Months) Baby Shower for Infant to Toddler Gift Portable Space-Saving Travel Pink
- Price
- £22.62
- Rating
- 4.4/5
- Reviews
- 157
- Age
- 1y ago
REQUISITE NEEDS Baby Bath Support Non-Slip Infant Bathing Seat Grey Safe for Newborns up to 6 Months Comfortable Perforated Design
- Price
- £11.86
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 7mo ago
Newest
by launch dateBaby Bath Tub Foldable Collapsible Newborn Bathtub Essentials with Bath Support and Non Slip Bath Seat Cushion Stand Pad Folding Infant Baths Tub Toddler 0-24 Months Portable Travel Save Space(Grey)
- Price
- £19.71
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 4mo ago
REQUISITE NEEDS Baby Bath Support Non-Slip Infant Bathing Seat Grey Safe for Newborns up to 6 Months Comfortable Perforated Design
- Price
- £11.86
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 7mo ago
ebebek baby plus Foldable Bathtub Set 3 Pcs | Baby Bath Set Foldable Bathtub with Buckets | Non-Slip Support Leg Collapsible Tub for Toddler Baby Kids Bathing Set
- Price
- £22.48
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 10mo ago
UBRAVOO Baby Bath with Stand Baby Bathtub Foldable with Thermometer and Bath Pillow Ergonomic Cushion and Drain Hose Durable & Easy to Store Best for Newborns & Babies Up to 12 Months (Grey)
- Price
- £29.48
- Rating
- 3.6/5
- Reviews
- 76
- Age
- 1y ago
Shnuggle | Newborn Baby Bath Support | Ergonomic Soft-Touch Seat | Lightweight Non-Slip Base | Hygienic & Compact | Perfect for Babies up to 6 Months / 9 kg | White & Grey
- Price
- £14.51
- Rating
- 3.7/5
- Reviews
- 67
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 rising
Sellers
50
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
55%
Top 20: 91%
Open market
28%
- Nuby16%
- Adoraland16%
- Shnuggle14%
- Angelcare12%
- COOSEYA8%
- Glenmore7%
Baby Bath demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Baby Bath search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baby bath1.0M/yr
- baby bath tub178K/yr
- foldable baby bath44K/yr
- shnuggle baby bath33K/yr
- collapsible baby bath35K/yr
- newborn bath30K/yr
- baby bathtub28K/yr
- bath tub for baby 0-4 years23K/yr
- baby bath tub 0-24 months16K/yr
- baby baths19K/yr
What reviews say buyers love and hate about Baby Bath
What buyers mention most, as a share of all reviews.
What buyers love
69% of reviews“overall quality of the bath”
“Easy to use”
“Really good for the price”
“Feels sturdy”
“Really good size”
What buyers complain about
60% of reviews“Small size”
“poor construction quality”
“kept sliding everywhere”
“Too small for my baby”
“Breaks”
Baby Bath return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
70%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Bath questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
