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Dog Crate Fan

Maybe

Search demand grew >1,000% this quarter. But shoppers spend an estimated $19K a year here, so Dog Crate Fan is a Maybe.

Flapen Score
58
58 / 100
Top 11% of 638 Baby Products niches · +11 vs the category median of 47
Market size
£19K/yr63K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
55%top-5 click share · 21 brands · 36 sellers

Flapen Score

Dog Crate Fan against its category

The dotted line is the Baby Products average. Past it, Dog Crate Fan is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Crate Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Crate Fan 63K times last year and spent an estimated £19K. The top 5 brands take 68% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.9%
Market size, estimated
£19Ka year
Top search term
dog crate fan19K searches a year

02 · Price

A sale here is worth £15.75.

Listings sell for £15.75 on average, from £7.86 to £31.66. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £15.75 that is £0 to £2K a year per listing.

Average price
£15.75inside the $15 to $100 sweet spot
Price range
£7.86–£31.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #101 within Strollers, Prams & Accessories. It carries 4,748 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
85%
Out of stock, average day
2.1%
Average rank
#101in Strollers, Prams & Accessories
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,748per listing
Listings tracked
27

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Dog Crate Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

36

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

55%

Top 20: 92%

Open market

29%

  • Brand 135%
  • Brand 221%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Search terms

Top Dog Crate Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog crate fan19K/yr
  • dog fan14K/yr
  • dog cage fan9K/yr
  • pet fan6K/yr
  • fan for dogs4K/yr
  • crate fan4K/yr
  • fan for dog crate4K/yr
  • fans for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Crate Fan

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Strength”
15%of negative reviews mention “Noise Level”
1.0%of orders come back
“Very Noisy”
A buyer, on “Noise Level”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Dog Crate Fan questions

Answered from the same tracked data.