White Noise Machine

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £961K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

4.1%

Market size, estimated

£961Ka year

Peak month

October1.4× the quietest month

Top search term

white noise machine537K searches a year

Listings sell for £18.31 on average, from £8.10 to £31.54. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £18.31 that is £37K to £46K a year per listing.

Average price

£18.31inside the $15 to $100 sweet spot

Price range

£8.10–£31.54

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

£37K–£46K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #27 within Nursery. It carries 3,055 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#27in Nursery

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,055per listing

Listings tracked

22

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

31 months