Colic Relief for Babies

Shoppers searched for this 700K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £480K a year.

Searches, last 12 months

700K

Growth, 90 days vs prior 90

+26.4%

Conversion, latest week

6.1%

Market size, estimated

£480Ka year

Peak month

June1.6× the quietest month

Top search term

infacol275K searches a year

Listings sell for £11.26 on average, from £2.52 to £19.69. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At £11.26 that is £68K to £90K a year per listing.

Average price

£11.26under the $15 to $100 sweet spot

Price range

£2.52–£19.69

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

6,000–8,000

Revenue per listing a year

£68K–£90K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

69% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #301 within Nursing & Feeding. It carries 1,572 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

85%

Out of stock, average day

5.8%

Average rank

#301in Nursing & Feeding

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,572per listing

Listings tracked

26

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months