colic relief for babies
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.52–$19.69) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Market size
Good£480K£480K/yr · 700K searches
Growth
Good+26.4%90-day search growth — must beat 0% to launch
Review moat
Okay1,572.27avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.26avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£2.52–£19.69cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, colic relief for babies is a £480K/yr Amazon United Kingdom market (700K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jun. Verdict: Worth a look — 54/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 6,000–8,000/product
- Revenue / yr
- £676K–£901K
- units × avg price
- Launch success
- —
- 0 of 3 new (360d)
- Conversion rate
- 6.1%
- Avg BSR
- #301
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 69%
- Out of stock
- 5.8%
- Avg brand age
- 56 months
- Avg seller age
- 169 days
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
118
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
57%
Top 20: 94%
Open market
14%
- Infacol33%
- Colief20%
- JAN & JUL12%
- KRISP9%
- Woodwards6%
- Fylde Clinic5%
- Open — no brand owns it (8 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.4% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colief Infant Drops | Lactase Enzyme Drops | Natural Colic Relief for Babies | Reduces Bloating Wind and Crying | (15ml)
Colief£10.294.5★2,659 rev
Infacol Simeticone Effective Colic Relief Suitable from Birth Onwards Liquid 85ml
Infacol£6.744.6★2,315 rev
Infacol Simeticone Effective Colic Relief 55ml
Infacol£4.634.5★4,078 rev
Gripe Water 150ml - Natural Relief for Baby Colic Wind & Gripe Alcohol-Free Sugar-Free with Dill Seed Oil & Sodium Hydrogen Carbonate with Double Sided Medicine Spoon
KRISP£7.044.5★127 rev
Infacol Colic Relief Drops 50 ml
Infacol£7.784.4★92 rev
Newest
by launch date
Infacol Colic Treatment 50ml (Pack of 2)
Fylde Clinic£18.298 rev
JAN & JUL Boys Cotton Sun-Hat with Neck Flap Adjustable Beach Hat for Toddlers (L: 2-5 Years Whale Tales)
JAN & JUL£15.843,530 rev
Nurse Harveys Colic Drop 20 ML/Natural Colic & Gas Relief for Babies | Herbal Formula with Black Seed Oil Chamomile Lemon Balm & Magnesium | Sugar-Free Preservative-Free | Digestive Support D
Nurse Harvey's£7.1731 rev
Dentinox Infant Colic Drops 100ml Bundled with Alimos Colic Gas Passers and Feeding Syringe
Alimos£12.6125 rev
JAN & JUL Girls Cotton Sun-Hat with Neck Flap Adjustable Beach Hat for Toddlers (L: 2-5 Years Pink Daisy)
JAN & JUL£16.763,530 rev
Trending
90-day click momentum
JAN & JUL 50+ UPF Adjustable Toddler Boy Sun-Hat with Strap 100% Cotton (L: 2-5 Years Juniper Green)
JAN & JUL£16.744.7★
Woodwards Gripe Water 150ML Baby Colic Relief Oral Solution Infant Gas & Wind Support Alcohol Free Sugar Free Formula with Dill Seed Oil Soothing Digestive Comfort for Babies
ShopEase£6.494.7★
JAN & JUL Sun-Hat for Toddler Boy UV Protection (L: 2-5 Years Blue Stripes)
JAN & JUL£16.754.7★
JAN & JUL Boys Cotton Sun-Hat with Neck Flap Adjustable Beach Hat for Toddlers (L: 2-5 Years Whale Tales)
JAN & JUL£15.844.8★
JAN & JUL Adjustable Toddler Sun-Hat with UV Protection (L: 2-5 Years Purple Daisy)
JAN & JUL£16.524.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great productc”
“Good value for money”
“The first bottle worked perfectly”
“Helps with digestion”
“they had a pleasant herby taste”
“It was such a relief when she had a bug and fever recently, worked quickly to reduce her fever helping us all get some sleep”
“I noticed him sleeping better”
“easy to use”
“Great for newborns”
“Effective”
What buyers complain about
“Also, these are really expensive”
“Did not work at all”
“50/50 chance of settling her hiccups and discomfort down, or making her vomit massively”
“crying in pain”
“Infacol”
“As mentioned, my 3 week old hadn't pooed for 3 days, on the morning of the 4th day he was clearly uncomfortable and distressed with tummy pain”
“Oily greasy mess”
“This product is not NHS recommended”
“Falsely advertised”
“Bad taste”
Top return reasons
Common questions
- Is colic relief for babies profitable to sell on Amazon United Kingdom?
- The niche generates £480K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the colic relief for babies niche?
- 14 brands and 118 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in colic relief for babies?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Acid Regulator/Stomach Ache Relief. The return rate is 0.1%.
- When does demand for colic relief for babies peak?
- Demand peaks in Jun; the busiest month runs 1.6× the quietest.
- What does it cost to enter the colic relief for babies niche?
- Listings span £2.52–£19.69; the average listing price is £11.26 (sweet spot $15–$100). The average incumbent carries 1,572 reviews — the moat a new listing must climb.
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