loom bands
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Great452.88avg incumbent reviews — the moat a new listing must climb
Market size
Good£843K£843K/yr · 963K searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Price range
Okay£4.00–£23.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.35avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, loom bands is a £843K/yr Amazon United Kingdom market (963K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- £621K–£828K
- units × avg price
- Launch success
- —
- 0 of 3 new (360d)
- Conversion rate
- 8.5%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 16.4%
- Avg brand age
- 38 months
- Avg seller age
- 198 days
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
34
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
61%
Top 20: 94%
Open market
30%
- BIZEE16%
- Jsdoin14%
- DEVA STASH13%
- Yestrong11%
- Yiduohua9%
- Loomartic7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.8% search growth over the last 90 days.Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BIZEE 2700+ Loom Bands for Boys and Girls 32 Dazzling Colors Loom Bands Starter Kit for Refill Making Craft Kits and Baby Hair Bands DIY Bracelet Making Kit with Accessories and Storage Box
BIZEE£4.874.4★594 rev
Jsdoin 2700+ Loom Bands Kit 30 Colors Loom Rubber Bands with Clips Charms Beads and Other Accessories for DIY Friendship Bracelet Making Kits Craft Kits Best Halloween Christmas Birthday Gifts
Jsdoin£6.634.6★1,583 rev
2800+ Loom Bands Kit 30 Colours Loom Band Kits for Girls Includes Clips Charms Beads and All Accessories DIY Friendship Bracelet Making Kits Craft Kits Perfect Birthday Halloween
DEVA STASH£7.844.5★685 rev
Yiduohua Loom Bands 2600+ Loom Bands Kit 32 Color Looms Twist Rubber Band with Letters Beads and Storage Boxes DIY Friendship Bracelet Making Set Suitable for Birthday Christmas Halloween
Yiduohua£5.494.7★216 rev
Yestrong 2500+ Loom Bands Kit Loom Bands for DIY Refill Bracelet Making Craft Kits
Yestrong£5.644.7★724 rev
Newest
by launch date
Tuilful 18000+ Loom Band Kit - 30 Vibrant Colors Loom Bands Bracelet Making Set with Charms Tools & 3-Layer Pink Storage Box DIY Arts & Crafts Gift for Girls & Boys (Pink)
Tuilful£17.7249 rev
1200+ Loom Band Starter Kit | 12 Color Loom Bands With Charms Hooks S-Clips Beads & Organizer Box | DIY Bracelet Making Set for Kids | Creative Arts & Crafts Activity Easter Gift for Boys & Girls
DasKid£5.5121 rev
Tuilful 6000+ Loom Bands Bracelet Making Kit with Beads Charms Tools & Storage Box DIY Arts & Crafts Jewelry Making Set for Girls & Boys
Tuilful£10.624 rev
15000+ Loom Bands Kit - Vibrant Colors Loom Bands Rubber Bands Bracelet Making Kit with A B C Beads Bracelet Connector and Tools with Storage Box - DIY Arts & Crafts Easter Gift for Girls& Boys
DasKid£23.5946 rev
Momos Den 600+ Glow in the Dark Loom Bands Refill Pack DIY Bracelet Making Kit with Hook Tool & Colorful S Clips Craft Refill Set for Kids & Teens (600+ Bands) (Multi colour)
Momo's Den£4.0052 rev
Trending
90-day click momentumTuilful 18000+ Loom Band Kit - 30 Vibrant Colors Loom Bands Bracelet Making Set with Charms Tools & 3-Layer Pink Storage Box DIY Arts & Crafts Gift for Girls & Boys (Pink)
Tuilful£17.724.5★
ROSHUKG 5100 Loom Bands Refill Kit 24 Colours Rubber Band Making Kit for Kids Weaving DIY Crafting Gift
ROSHUKG£7.854.4★
600+ Loom Bands Refill Pack with Hook Tool and Colorful S Clips Art Craft Refills for DIY Bracelet Making Refill Kit (Multi Color)
Crafties£4.024.1★
LKTINGOV 2500+Colorfur Loom Rubber Bands Set Color Rubber Bands for Bracelet Making Kit DIY Band Bracelet Mega Refill Kit Girls Gift to Improve Imagination X-mas Birthday Gift for Kids
LKTINGOV£6.014.5★
Crafties 17000+ Pcs DIYLoom Band Kit - 32 Vibrant Colors Rubber Loom Bands Bracelet Making Set with Loom Board & Craft Storage Box for Kids Girls Boys (Blue)
Crafties£19.204.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Fun for kids”
“Amazing quality”
“Great present”
“Bright colors”
“Looks as advertised”
“easy to use”
“Elastic bands”
“Good craft”
“Great to keep the kids quiet”
What buyers complain about
“I dont know how they managed to fit all of them in”
“Disappointed as it is for a birthday present at the weekend”
“Poor quality”
“So my son isn't able to access the instructions”
“Not much glow”
“They can break”
“COMPLETE WASTE OF MONEY”
“in a few weeks the material had degraded”
“the container they come in is way too small for the contents so they spill out”
“not like it shows in the pictures”
Top return reasons
Common questions
- Is loom bands profitable to sell on Amazon United Kingdom?
- The niche generates £843K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +17.8%. Flapen's verdict: Worth a look (61/100).
- How competitive is the loom bands niche?
- 19 brands and 34 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in loom bands?
- Top complaints mined from reviews: Size-Overall, Gifting Purpose, Quality-Overall. The return rate is 0.3%.
- When does demand for loom bands peak?
- Demand peaks in Jul–Aug–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the loom bands niche?
- Listings span £4.00–£23.59; the average listing price is £10.35 (sweet spot $15–$100). The average incumbent carries 453 reviews — the moat a new listing must climb.
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