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Loom Bands

Loom Bands shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look

Top 6% of 638 Baby Products niches · +14 vs the category median of 47

Market size 75Growth 47Conversion 81Competition 41Returns 98Price range 44Avg price 36Brand share 70Review moat 77Quality gap 42
This niche Category average · 638 niches

Is Loom Bands profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Loom Bands is a £843K/yr Amazon United Kingdom market (963K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Worth a look — 61/100.

Loom Bands: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +17.8% over the last 90 days and 8.5% of searches end in a purchase.

£843K

revenue / yr

Units sold / yr80K
Search volume / yr+17.8%963K
Conversion rate8.5%
Avg price£10.35

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers19 · 34
Top-5 product click share61%
Open market37%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement96%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews453

Top Loom Bands products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£42K£84K£126K£169K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

34

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

61%

Top 20: 94%

Open market

30%

  • BIZEE16%
  • Jsdoin14%
  • DEVA STASH13%
  • Yestrong11%
  • Yiduohua9%
  • Loomartic7%

Loom Bands demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume963KCVR8.5%Products26Brands19Top 5 Brands63%OOS Rate16.4%Rating4.5★Reviews453Avg BSR#79
50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.4×

Top Loom Bands search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • loom bands465K/yr
  • loom band kit229K/yr
  • loom bands kit41K/yr
  • loom bands refill34K/yr
  • loom bands kits for girls75K/yr
  • loom band23K/yr
  • loombands12K/yr
  • loom band set14K/yr
  • loomband kit8K/yr
  • look bands5K/yr

What reviews say buyers love and hate about Loom Bands

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Value For Money29%

Good value for money

Fun/Entertainment Experience17%

Fun for kids

Quality-Overall14%

Amazing quality

Gifting Purpose10%

Great present

Color10%

Bright colors

What buyers complain about

69% of reviews
Size-Overall16%

I dont know how they managed to fit all of them in

Gifting Purpose12%

Disappointed as it is for a birthday present at the weekend

Quality-Overall12%

Poor quality

Instructions/User Manual/Troubleshooting9%

So my son isn't able to access the instructions

Brightness/Shine/Glow6%

Not much glow

Loom Bands return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
18%
2Quality-Overall
15%
3Size-Overall
14%
4Color
11%
5Gifting Purpose
9%

Common Loom Bands questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Loom Bands 61/100 on Amazon United Kingdom — Worth a look. The niche generates £843K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +17.8% over the last 90 days.
Search demand for Loom Bands on Amazon United Kingdom peaks in Jul–Aug–Dec, where the busiest month runs 2.4× the quietest.