psoriasis shampoo
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good£583K£583K/yr · 629K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,671.4avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.30–£21.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.77avg listing price — sweet spot $15–$100
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, psoriasis shampoo is a £583K/yr Amazon United Kingdom market (629K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 57/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- £489K–£586K
- units × avg price
- Launch success
- 88%
- 7 of 8 new (360d)
- Conversion rate
- 9.5%
- Avg BSR
- #240
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 3.9%
- Avg brand age
- 71 months
- Avg seller age
- 157 days
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
26 rising
Sellers
197
Top-5 brand share
56%
Top 20: 97%
Top-5 click share
44%
Top 20: 89%
Open market
36%
- Nizoral17%
- Neutrogena12%
- PHARMBANNER10%
- Polytar9%
- Recuren Plus8%
- Kopa Haiku8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.7% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Folliculitis & Seborrheic Dermatitis Shampoo Anti-Dandruff Psoriasis & Itchy Scalp Treatment Soothes Redness Flaking & Irritation
PHARMBANNER£16.644.4★1,541 rev
Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 60ml
Nizoral£5.884.6★31,603 rev
Polytar Scalp Shampoo For Scalp Conditions Reduces Itching Inflammation and Scales Shampoo Treats Psoriasis Seborrhoeic Dermatitis Eczema and Dandruff Contains Coal Tar Solution 1 x 150ml
Polytar£8.904.5★5,466 rev
Seborrheic Dermatitis & Psoriasis Scalp Shampoo: Folliculitis Shampoo Anti-Dandruff Shampoo for Itchy Redness-Prone Scalp with Salicylic Acid Sulfate-Free
Kopa Haiku£17.584.7★298 rev
E45 Dry Scalp Shampoo for Very Dry Itchy and Flaky Scalp - Anti Dandruff Shampoo with hydrating Vitamin B5 Free from fragrance soap and perfume 200ml
E45£4.614.5★6,828 rev
Newest
by launch date
Psoriasis & Folliculitis Scalp Treatment Shampoo: Seborrheic Dermatitis ShampooCombats Dandruff Relieves Itchy Scalp Reduces Oiliness And antifungal
WUHPOY£11.294 rev
Ketoconazole 2% Medicated Shampoo Anti-Fungal Anti-Dandruff Shampoo for Itchy Flaky Scalp 100ml
Ketopine£7.4723 rev
Ketoconazole 2% Medicated Shampoo Anti-Fungal Anti-Dandruff Shampoo for Itchy Flaky Scalp 60ml
Ketopine£5.2162 rev
Seborrheic Dermatitis & Psoriasis Scalp Shampoo: Folliculitis Shampoo Anti-Dandruff Shampoo for Itchy Redness-Prone Scalp with Salicylic Acid Sulfate-Free
Kopa Haiku£17.58298 rev
Psoriasis & Folliculitis Scalp Treatment Shampoo: Seborrheic Dermatitis Formula Anti-Dandruff Itchy and Dry Scalp Care with Salicylic Acid Piroctone Olamine Biotin Rosemary Coconut Oil
Recuren Plus£18.29434 rev
Trending
90-day click momentumPsoriasis & Folliculitis Scalp Treatment Shampoo: Seborrheic Dermatitis ShampooCombats Dandruff Relieves Itchy Scalp Reduces Oiliness And antifungal
WUHPOY£11.295.0★
Ketoconazole 2% Medicated Shampoo Anti-Fungal Anti-Dandruff Shampoo for Itchy Flaky Scalp 100ml
Ketopine£7.474.8★
Dove Scalp + Hair Therapy Soothing Hydration Shampoo hair care with Hyaluron-Complex and Pharma-Grade Glycerin for up to 100 hours of hydrated hair* 400 ml
Dove£3.654.4★
Ketoconazole 2% Medicated Shampoo Anti-Fungal Anti-Dandruff Shampoo for Itchy Flaky Scalp 60ml
Ketopine£5.214.1★
Psoriasis & Folliculitis Scalp Treatment Shampoo: Seborrheic Dermatitis Formula Anti-Dandruff Itchy and Dry Scalp Care with Salicylic Acid Piroctone Olamine Biotin Rosemary Coconut Oil
Recuren Plus£18.294.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Good smell”
“Excellent value for money”
“Great for itchy scalp”
“works well”
“As advertised”
“Makes your hair stronger”
“My hair feels soft”
“Super clean”
“a thick lather”
What buyers complain about
“Irritating”
“Didn't Work”
“not worth the price”
“Awful smell”
“my hair has gone dry”
“Smaller than expected”
“ruined the condition of my hair”
“Im not impressed with the quality control”
“It came leak”
“it never improved it”
Top return reasons
Common questions
- Is psoriasis shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £583K/yr across 35 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Worth a look (57/100).
- How competitive is the psoriasis shampoo niche?
- 26 brands and 197 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in psoriasis shampoo?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for psoriasis shampoo peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 3.3× the quietest.
- What does it cost to enter the psoriasis shampoo niche?
- Listings span £1.30–£21.93; the average listing price is £9.77 (sweet spot $15–$100). The average incumbent carries 2,671 reviews — the moat a new listing must climb.
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