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Psoriasis Shampoo

Psoriasis Shampoo shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 14% of 638 Baby Products niches · +10 vs the category median of 47

Market size 63Growth 12Conversion 85Competition 68Returns 100Price range 34Avg price 31Brand share 79Review moat 38Quality gap 42
This niche Category average · 638 niches

Is Psoriasis Shampoo profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Psoriasis Shampoo is a £583K/yr Amazon United Kingdom market (629K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 57/100.

Psoriasis Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -25.7% over the last 90 days and 9.5% of searches end in a purchase.

£583K

revenue / yr

Units sold / yr60K
Search volume / yr-25.7%629K
Conversion rate9.5%
Avg price£9.77

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers26 · 197
Top-5 product click share44%
Open market44%
Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement86%
New entrants (1y)8· 7 succeeded
Avg rating4.5★
Avg reviews2,671

Top Psoriasis Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£17K£35K£52K£70K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

197

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

44%

Top 20: 89%

Open market

36%

  • Nizoral17%
  • Neutrogena12%
  • PHARMBANNER10%
  • Polytar9%
  • Recuren Plus8%
  • Kopa Haiku8%

Psoriasis Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume629KCVR9.5%Products35Brands26Top 5 Brands56%OOS Rate3.9%Rating4.5★Reviews2,671Avg BSR#240
25K15KHoliday '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.3×

Top Psoriasis Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • psoriasis shampoo104K/yr
  • shampoo for itchy scalp64K/yr
  • itchy scalp shampoo63K/yr
  • medicated shampoo58K/yr
  • seborrheic dermatitis shampoo62K/yr
  • dry scalp shampoo47K/yr
  • antifungal shampoo48K/yr
  • folliculitis shampoo35K/yr
  • scalp shampoo26K/yr
  • anti fungal shampoo21K/yr

What reviews say buyers love and hate about Psoriasis Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Quality-Overall16%

Excellent Product

Smell9%

Good smell

Value For Money9%

Excellent value for money

Allergies7%

Great for itchy scalp

Efficiency7%

works well

What buyers complain about

60% of reviews
Allergies18%

Irritating

Functionality-Overall12%

Didn't Work

Value For Money9%

not worth the price

Smell8%

Awful smell

Moist/Dry5%

my hair has gone dry

Psoriasis Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
30%
2Functionality-Overall
12%
3Product Condition
9%
4Advertised Vs Actual Product
7%
5Ingredients-Overall
5%

Common Psoriasis Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Psoriasis Shampoo 57/100 on Amazon United Kingdom — Worth a look. The niche generates £583K/yr across 35 tracked products. 7 of 8 products launched in the last 360 days are still selling. Search demand moved -25.7% over the last 90 days.
Search demand for Psoriasis Shampoo on Amazon United Kingdom peaks in Jan–Feb–Mar, where the busiest month runs 3.3× the quietest.