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Psoriasis Shampoo

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -25.7% this quarter, so Psoriasis Shampoo is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 638 Baby Products niches · +10 vs the category median of 47
Market size
£583K/yr629K searches / yr
90-day growth
-25.7%search demand this quarter
Competition
44%top-5 click share · 26 brands · 197 sellers

Flapen Score

Psoriasis Shampoo against its category

The dotted line is the Baby Products average. Past it, Psoriasis Shampoo is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Psoriasis Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Psoriasis Shampoo 629K times last year and spent an estimated £583K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 629K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £583K a year.

Searches, last 12 months
629K
Growth, 90 days vs prior 90
-25.7%
Conversion, latest week
9.5%
Market size, estimated
£583Ka year
Peak month
March3.3× the quietest month
Top search term
psoriasis shampoo104K searches a year

02 · Price

A sale here is worth £9.77.

Listings sell for £9.77 on average, from £1.30 to £21.93. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £9.77 that is £15K to £20K a year per listing.

Average price
£9.77under the $15 to $100 sweet spot
Price range
£1.30–£21.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
£15K–£20K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #240 within Health & Baby Care. It carries 2,671 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#240in Health & Baby Care
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,671per listing
Listings tracked
35

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
71 months

Products

Top Psoriasis Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

197

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

44%

Top 20: 89%

Open market

36%

  • Brand 117%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Psoriasis Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.3×

Search terms

Top Psoriasis Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • psoriasis shampoo104K/yr
  • shampoo for itchy scalp64K/yr
  • itchy scalp shampoo63K/yr
  • medicated shampoo58K/yr
  • seborrheic dermatitis shampoo62K/yr
  • dry scalp shampoo47K/yr
  • antifungal shampoo48K/yr
  • folliculitis shampoo35K/yr
  • scalp shampoo26K/yr
  • anti fungal shampoo21K/yr

Reviews and returns

What reviews say buyers love and hate about Psoriasis Shampoo

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Allergies”
0.1%of orders come back
“Irritating”
A buyer, on “Allergies”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Psoriasis Shampoo questions

Answered from the same tracked data.