Newborn Bottles
Newborn Bottles shows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Flapen Score
Top 19% of 638 Baby Products niches · +8 vs the category median of 47
Is Newborn Bottles profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Newborn Bottles is a £2.3M/yr Amazon United Kingdom market (4.2M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Worth a look — 55/100.
Newborn Bottles: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -12.6% over the last 90 days and 3.4% of searches end in a purchase.
£2.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 51 products
Top Newborn Bottles products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MAM Easy Start Anti-Colic Bottle Starter Set | Includes 4X Feeding Bottles and MAM Original Start 0-2 Month Soother | Self-Sterilising | Baby Gift Set of Newborn Essentials | White (Various Designs)
- Price
- £27.52
- Rating
- 4.7/5
- Reviews
- 2,814
- Age
- 2y ago
Tommee Tippee Natural Start Baby Bottles for 0m+ Pack of 6 260ml Baby Bottles with Slow Flow Breast-Like Teat for a Natural Latch Self-Sterilising and BPA Free Baby Feeding Essentials
- Price
- £17.62
- Rating
- 4.6/5
- Reviews
- 1,789
- Age
- 4y ago
MAM Easy Start Anti-Colic Baby Bottles | 3 Pack (3 x 260) | Self-Sterlising Baby Milk Bottle | Medium Flow MAM Teats Size 2 | Newborn Essentials | Linen (Various Designs)
- Price
- £17.16
- Rating
- 4.8/5
- Reviews
- 15,228
- Age
- 14y ago
MAM Easy Start Anti-Colic Baby Bottles | 4 Pack (4X 160ml) | Self-Sterilising Baby Milk Bottle | Slow Flow MAM Teats Size 1 + 1x Medium Flow Teat Size 2 | Linen (Various Designs)
- Price
- £21.36
- Rating
- 4.8/5
- Reviews
- 7,688
- Age
- 1y ago
MAM Easy Start Anti-Colic Baby Bottles | 3 Pack (3 x 160ml) | Self-Sterilising Baby Milk Bottle | Slow Flow MAM Teats Size 1 | Newborn Essentials | Green (Various Designs)
- Price
- £16.32
- Rating
- 4.8/5
- Reviews
- 7,688
- Age
- 14y ago
Trending
90-day click momentum
MAM Easy Start Anti-Colic Baby Bottles | 2 Pack (2 x 130ml) | Self-Sterlising Baby Milk Bottle | Slow Flow MAM Teat Size 0 | Newborn Essentials | Unisex | (Various Designs)
- Price
- £13.27
- Rating
- 4.7/5
- Reviews
- 1,074
- Age
- 3mo ago
MAM Easy Start Anti-Colic Baby Bottles | 4 Pack (4X 260ml) | Self-Sterilising Baby Milk Bottle | Medium Flow MAM Teats Size 2 + 1x Fast Flow Teat Size 3 | Powder Blue (Various Designs)
- Price
- £21.37
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 1y ago
Tommee Tippee Natural Start Baby Bottles for 0m+ Pack of 6 260ml Baby Bottles with Slow Flow Breast-Like Teat for a Natural Latch Self-Sterilising and BPA Free Baby Feeding Essentials
- Price
- £17.62
- Rating
- 4.6/5
- Reviews
- 1,789
- Age
- 4y ago
MAM Easy Start Anti-Colic Baby Bottles | 4 Pack (4X 160ml) | Self-Sterilising Baby Milk Bottle | Slow Flow MAM Teats Size 1 + 1x Medium Flow Teat Size 2 | Linen (Various Designs)
- Price
- £21.36
- Rating
- 4.8/5
- Reviews
- 7,688
- Age
- 1y ago
MAM Easy Start Anti-Colic Baby Bottles | 4 Pack (4X 260ml) | Self-Sterilising Baby Milk Bottle | Medium Flow MAM Teats Size 2 + 1x Fast Flow Teat Size 3 | Linen (Various Designs)
- Price
- £20.07
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 1y ago
Newest
by launch dateMAM Easy Start Anti-Colic Baby Bottles | 2 Pack (2 x 130ml) | Self-Sterlising Baby Milk Bottle | Slow Flow MAM Teat Size 0 | Newborn Essentials | Unisex | (Various Designs)
- Price
- £13.27
- Rating
- 4.7/5
- Reviews
- 1,074
- Age
- 3mo ago
MAM Easy Start Anti-Colic Baby Bottles | 4 Pack (4X 160ml) | Self-Sterilising Baby Milk Bottle | Slow Flow MAM Teats Size 1 + 1x Medium Flow Teat Size 2 | Linen (Various Designs)
- Price
- £21.36
- Rating
- 4.8/5
- Reviews
- 7,688
- Age
- 1y ago
MAM Easy Start Anti-Colic Baby Bottles | 4 Pack (4X 260ml) | Self-Sterilising Baby Milk Bottle | Medium Flow MAM Teats Size 2 + 1x Fast Flow Teat Size 3 | Powder Blue (Various Designs)
- Price
- £21.37
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 1y ago
MAM Easy Start Anti-Colic Baby Bottles | 4 Pack (4X 260ml) | Self-Sterilising Baby Milk Bottle | Medium Flow MAM Teats Size 2 + 1x Fast Flow Teat Size 3 | Linen (Various Designs)
- Price
- £20.07
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 1y ago
MAM Easy Start Anti-Colic Baby Bottles | 2 Pack (2 x 320ml) | Self-Sterlising | Fast Flow MAM Teats Size 3 | Baby Accessories | Linen (Various Designs)
- Price
- £12.02
- Rating
- 4.7/5
- Reviews
- 409
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
7 rising
Sellers
94
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
32%
Top 20: 71%
Open market
1%
- MAM49%
- Tommee Tippee31%
- Lansinoh10%
- AVENT7%
- PHILIPS2%
- NUK1%
- Open — no brand owns it (1 brand, 1%)
Newborn Bottles demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.7×
Top Newborn Bottles search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mam bottles1.3M/yr
- tommee tippee bottles804K/yr
- baby bottle368K/yr
- mam390K/yr
- baby bottles260K/yr
- lansinoh bottles205K/yr
- mam bottles newborn146K/yr
- philips avent bottle115K/yr
- feeding bottles80K/yr
- mam bottle68K/yr
What reviews say buyers love and hate about Newborn Bottles
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“The quality is exactly as described”
“Good price”
“Doesnt leak”
“Easy to clean”
“Amazing for breastfed babies”
What buyers complain about
67% of reviews“Leaks a lot”
“Rubbish”
“I'm worried about the durability of the teats”
“Waste of money”
“Not suitable for newborn use”
Newborn Bottles return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Newborn Bottles questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
