Newborn Bottles

Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.

Searches, last 12 months

4.2M

Growth, 90 days vs prior 90

-12.6%

Conversion, latest week

3.4%

Market size, estimated

£2.3Ma year

Peak month

January2.7× the quietest month

Top search term

mam bottles1.3M searches a year

Listings sell for £15.96 on average, from £6.31 to £42.16. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £15.96 that is £32K to £40K a year per listing.

Average price

£15.96inside the $15 to $100 sweet spot

Price range

£6.31–£42.16

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

2,000–2,500

Revenue per listing a year

£32K–£40K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #10 within Nursing & Feeding. It carries 4,107 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

6.0%

Average rank

#10in Nursing & Feeding

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,107per listing

Listings tracked

51

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months