Teething Toys for Baby
Teething Toys for Baby shows low returns (0.1%), but prices mostly outside the sweet spot ($3.26–$14.25) keeps it on the watch list.
Flapen Score
Top 30% of 638 Baby Products niches · +5 vs the category median of 47
Is Teething Toys for Baby profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Teething Toys for Baby is a £761K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Teething Toys for Baby: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -2.7% over the last 90 days and 7.0% of searches end in a purchase.
£761K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 38 products
Top Teething Toys for Baby products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nuby IcyBite Keys Soothing Teether | Multiple Teething Surfaces | Refrigerator Safe | Suitable from 3 Months Plus
- Price
- £3.49
- Rating
- 4.6/5
- Reviews
- 20,328
- Age
- 17y ago
Sophie la girafe Baby Teether 100% Natural Rubber Teething Toy Handmade in France BPA-Free Non-Toxic Vegan Sensory Stimulating Teether for Newborns 0+ Months
- Price
- £11.43
- Rating
- 4.7/5
- Reviews
- 16,011
- Age
- 13y ago
Nuby Banana Soothing Teether Easy Grip BPA-Free Suitable from 3 Months Plus One Size
- Price
- £3.77
- Rating
- 4.8/5
- Reviews
- 499
- Age
- 3y ago
Matchstick Monkey Original Teether & Gel Applicator Antimicrobial Silicone Teething Toys for Baby Easy to Grip BPA Free 3 Months Old+ 10.5 cm Dusty Pink Monkey
- Price
- £8.47
- Rating
- 4.8/5
- Reviews
- 8,608
- Age
- 7y ago
2 Pack Teething Toys for Baby Teething Mitten for Babies Toys 0-6 Months Silicone Teether for Toddler Infant Baby Boy Girl Shower Gifts Teething Relief Chew Toys (Beige + Pink)
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 1,378
- Age
- 3y ago
Trending
90-day click momentum
Matchstick Monkey Original Teether & Gel Applicator Silicone Easy To Grip BPA Free 3 Months Old+ 10.5 cm Blue Monkey
- Price
- £7.67
- Rating
- 4.8/5
- Reviews
- 8,608
- Age
- 8y ago
Sophie la Girafe Natural Rubber Baby Teether Toy | 100% Organic Teething Aid for Infants 0+ Months | BPA-Free Newborn Toy & Gift Set | Giraffe-Shaped Baby Essentials
- Price
- £13.21
- Rating
- 4.7/5
- Reviews
- 9,636
- Age
- 14y ago
Sophie la girafe Baby Teething Ring 100% Natural Rubber Phthalate-Free Easy to Grip Baby Teether Suitable for Newborn Babies - Fresh Touch Box
- Price
- £9.01
- Rating
- 4.5/5
- Reviews
- 2,233
- Age
- 12y ago
Nuby Banana Soothing Teether Easy Grip BPA-Free Suitable from 3 Months Plus One Size
- Price
- £3.77
- Rating
- 4.8/5
- Reviews
- 499
- Age
- 3y ago
Sophie la girafe Baby Teether 100% Natural Rubber Teething Toy Handmade in France BPA-Free Non-Toxic Vegan Sensory Stimulating Teether for Newborns 0+ Months
- Price
- £11.43
- Rating
- 4.7/5
- Reviews
- 16,011
- Age
- 13y ago
Newest
by launch date
Teething Toys for Baby Silicone Baby Rattle Teether Sensory Teeting Toys for Babies 0-6 6-12 Months BPA-Free for New Baby Gifts
- Price
- £4.48
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 10mo ago
Nuby 3-Step Teething Set - Set of 3 Baby Teethers | Textured Surfaces | Refrigerator Safe | BPA Free
- Price
- £5.55
- Rating
- 4.6/5
- Reviews
- 593
- Age
- 2y ago
Aolso Baby Teething Toys 2PCS Sensory Chew Toys with Easy-Hold Handle BPA Free Silicone Teether Chew Toy Silicone Infant Toothbrush Soothe Sore Gums Teething Toys for Babies 3 MonthsYellow-Green
- Price
- £4.64
- Rating
- 4.6/5
- Reviews
- 415
- Age
- 2y ago
Baby Elefun Baby Teething Toys 5X Pain Relief Zero Delay 0-6 Months
- Price
- £5.36
- Rating
- 4.7/5
- Reviews
- 3,163
- Age
- 2y ago
Teething Relief Teethers Toys for Babies 3-6 12 Months Gifts Silicone Remote Control Baby Teether Bath Toys for 3 6 9 Months Newborn Infant Boy Girl Autism Food Grade Silicone Sensory Toys Black
- Price
- £5.12
- Rating
- 4.6/5
- Reviews
- 7,400
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 falling
Sellers
62
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
42%
Top 20: 83%
Open market
22%
- Nuby22%
- Matchstick Monkey21%
- Sophie la girafe21%
- Dzpuhuojz6%
- Baby Einstein4%
- AiTuiTui3%
Teething Toys for Baby demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.4×
Top Teething Toys for Baby search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- teething toys for baby437K/yr
- sophie the giraffe133K/yr
- baby teething toy126K/yr
- teething101K/yr
- matchstick monkey94K/yr
- teether91K/yr
- teething toys96K/yr
- baby teether80K/yr
- teethers50K/yr
- teethers for babies 3-6 months46K/yr
What reviews say buyers love and hate about Teething Toys for Baby
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Good quality and easy to clean”
“Fun toy”
“Great value for money”
“the size is perfect for this too”
“Easy to use”
What buyers complain about
67% of reviews“The chewing part could have been a bit bigger”
“Very flimsy”
“Terrible chemical smell and leaking”
“design flaw in the shape, once it arrived the ears look very pointy and are hard, seems like a hazard for a baby learning coordination, especially for an item they are supposed to be bringing to their face to chew, could damage an eye”
“I was unsure if I should get one initially as they are quite expensive for a teething toy”
Teething Toys for Baby return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
37%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Teething Toys for Baby questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
