Teething Toys for Baby

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £761K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-2.7%

Conversion, latest week

7.0%

Market size, estimated

£761Ka year

Peak month

December1.4× the quietest month

Top search term

teething toys for baby437K searches a year

Listings sell for £7.28 on average, from £3.26 to £14.25. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At £7.28 that is £15K to £18K a year per listing.

Average price

£7.28under the $15 to $100 sweet spot

Price range

£3.26–£14.25

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

£15K–£18K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #28 within Soothers & Teethers. It carries 5,821 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#28in Soothers & Teethers

Average rating

4.65 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,821per listing

Listings tracked

38

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months