Baby

Shoppers searched for this 9.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.5M a year.

Searches, last 12 months

9.5M

Growth, 90 days vs prior 90

-0.7%

Conversion, latest week

3.4%

Market size, estimated

£3.5Ma year

Peak month

July1.7× the quietest month

Top search term

baby essentials for newborn2.2M searches a year

Listings sell for £10.87 on average, from £2.55 to £28.22. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At £10.87 that is £87K to £109K a year per listing.

Average price

£10.87under the $15 to $100 sweet spot

Price range

£2.55–£28.22

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

300K–400K

Units per listing a year

8,000–10,000

Revenue per listing a year

£87K–£109K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2 within Health & Baby Care. It carries 9,637 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#2in Health & Baby Care

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

9,637per listing

Listings tracked

24

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months