bottle brush
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Market size
Good£732K£732K/yr · 1.2M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,242.25avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.16avg listing price — sweet spot $15–$100
Price range
Bad£2.50–£13.76cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bottle brush is a £732K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- £616K–£770K
- units × avg price
- Launch success
- 60%
- 3 of 5 new (360d)
- Conversion rate
- 9.9%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 2.8%
- Avg brand age
- 31 months
- Avg seller age
- 170 days
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
71
Top-5 brand share
54%
Top 20: 94%
Top-5 click share
38%
Top 20: 83%
Open market
41%
- MR.SIGA18%
- Munchkin12%
- ALINK9%
- Chef Aid8%
- Vicloon7%
- Elliott5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MR.SIGA Long Handle Bottle Brush Bottle Cleaner Brush Head Size 5.5centimeter(2.2inch)
MR.SIGA£7.184.6★10,895 rev
ALINK 17in Extra Long Bottle Cleaning Brush Cleaner for Washing Narrow Neck Beer/Wine/Thermos Brewing Bottles Hummingbird Feeder
ALINK£6.634.4★5,708 rev
Chef Aid Bottle Cleaning Brush with Nylon Bristles this Bottle Brush is perfect for cleaning Bottles and items with hard to reach areas BPA Free and Dishwasher Safe
Chef Aid£2.564.5★52 rev
Munchkin Bristle Baby Bottle Cleaner Brush for Baby Cups | Grey
Munchkin£4.854.6★2,818 rev
Vicloon Bottle Brushes 8Pcs Multipurpose Bottle Cleaning Brushes Non-Scratch Water Bottle Cleaner Set for Baby Bottle Tube Pipe Flask Straws Brush
Vicloon£7.234.3★6,126 rev
Newest
by launch date
Elliott Silicone Bottle Brush Flexible Hygienic & Scratch-Free Cleaning Brush for Bottles Jars Glassware & More Durable Dishwasher Safe & Reusable
Elliott£2.5017 rev
Hranio Baby Bottle Brushes for Cleaning Baby Bottle Cleaner Brush Travel Steriliser for Baby Travel Essentials with Silicone Bottle/Nipple/Straw Brush Soap Dispenser Drying Rack (Blue)
Hranio£9.2024 rev
AZLIFEEU 3-in-1 Bottle Cleaning Brush Set | 13 Inch Long Handle Brush & Straw Cleaner for Reusable Water Bottles Tumblers Baby Bottles & Mugs | Scratch-Free Deep Clean
AZLIFEEU£6.8952 rev
2 In 1 Bottle And Teat Brush With Soft Nylon Bristles And Non Slip Handle Ideal For Cleaning Baby Bottles Teats And Lids Durable Safe And Gentle Design For Everyday Use
Vivo Technologies£3.1230 rev
AZLIFEEU Bottle Brush 4 Pack Long Handle Non-Scratch Water Bottle Cleaning and Straw Cleaner Brush for Baby Bottles Drinking Glasses Narrow Neck Bottles Flasks
AZLIFEEU£7.22157 rev
Trending
90-day click momentumElliott Silicone Bottle Brush Flexible Hygienic & Scratch-Free Cleaning Brush for Bottles Jars Glassware & More Durable Dishwasher Safe & Reusable
Elliott£2.503.8★
Chef Aid Bottle Cleaning Brush with Nylon Bristles this Bottle Brush is perfect for cleaning Bottles and items with hard to reach areas BPA Free and Dishwasher Safe
Chef Aid£2.564.5★
Hranio Baby Bottle Brushes for Cleaning Baby Bottle Cleaner Brush Travel Steriliser for Baby Travel Essentials with Silicone Bottle/Nipple/Straw Brush Soap Dispenser Drying Rack (Blue)
Hranio£9.204.7★
Munchkin Bristle Baby Bottle Cleaner Brush for Baby Cups | Grey
Munchkin£4.854.6★
Nuby Newborn Baby Bottle Cleaning Brush Dual Bottle and Teat Cleaning Brush with Silicone Bristles and Hygienic Draining Stand (White)
Nuby£5.694.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“easy to clean”
“Amazing quality”
“Excellent value for money”
“Fits well”
“Product was as advertised”
“Easy to use”
“Good and durable”
“Does the job”
“The bristles are firm”
“Great for washing up”
What buyers complain about
“Not fit for purpose”
“the whole thing looks like it would fall apart in minutes”
“Bad quality”
“hard to clean the inner parts”
“It left the bottle smelling”
“Flimsy”
“Not worth the money”
“The bristles look nothing like the image”
“Irritating to use”
“Far too hard”
Top return reasons
Common questions
- Is bottle brush profitable to sell on Amazon United Kingdom?
- The niche generates £732K/yr across 36 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Worth a look (61/100).
- How competitive is the bottle brush niche?
- 27 brands and 71 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in bottle brush?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.3%.
- When does demand for bottle brush peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the bottle brush niche?
- Listings span £2.50–£13.76; the average listing price is £6.16 (sweet spot $15–$100). The average incumbent carries 3,242 reviews — the moat a new listing must climb.
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