Tommee Tippee Steriliser
Tommee Tippee Steriliser shows a sweet-spot price point ($47.39 avg), but soft demand (-6.1% this quarter) keeps it on the watch list.
Flapen Score
Top 19% of 638 Baby Products niches · +8 vs the category median of 47
Is Tommee Tippee Steriliser profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Tommee Tippee Steriliser is a £1.8M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 55/100.
Tommee Tippee Steriliser: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -6.1% over the last 90 days and 3.2% of searches end in a purchase.
£1.8M
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 21 products
Top Tommee Tippee Steriliser products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Milton Cold Water Steriliser Kills 99% of Germs Sterilises in 15 Minutes Fits up to 6 Standard Baby Bottles Used by Healthcare Professionals White
- Price
- £17.65
- Rating
- 4.8/5
- Reviews
- 8,951
- Age
- 14y ago
Tommee Tippee Supersteam Electric Steam Steriliser for Baby Bottles Kills Viruses and 99.9 Percent of Bacteria 5-Minute Sterilisation Cycle White
- Price
- £36.74
- Rating
- 4.2/5
- Reviews
- 4,285
- Age
- 7y ago
Tommee Tippee Microwave Steam Steriliser for Baby Bottles Soothers Breast Pumps and Feeding Accessories Kills Viruses and 99.9% of Harmful Bacteria 4-Minute Sterilisation Cycle
- Price
- £16.09
- Rating
- 4.7/5
- Reviews
- 6,373
- Age
- 10y ago
Tommee Tippee Supersteam Electric Steam Steriliser Black for Baby Bottles Soothers and Feeding Accessories Kills Viruses* and 99.9% of Harmful Bacteria 5-Minute Sterilisation Cycle
- Price
- £36.95
- Rating
- 4.2/5
- Reviews
- 4,285
- Age
- 7y ago
Momcozy Bottle Steriliser and Dryer 8-in-1 Electric Steam Baby Bottle Steriliser for Baby Bottles Baby stuffs & Breast Pump Accessories
- Price
- £58.21
- Rating
- 4.2/5
- Reviews
- 1,079
- Age
- 1y ago
Trending
90-day click momentum
Booboo Baby Steam Steriliser for Baby Bottles Dummies Toys and Everyday Accessories - Large Capacity steriliser and Dryer with 72 Hour Storage - Fast 8 Minute Gentle Steam Sterilisation
- Price
- £48.71
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 3mo ago
Momcozy Bottle Steriliser and Dryer Modular Nesting Space Saving Design 6 Bottles Capacity 4 in 1 Compact Steriliser for Baby Bottles Breast Pump Parts & Newborn Essentials Drying Rack Included
- Price
- £48.60
- Rating
- 4.2/5
- Reviews
- 1,079
- Age
- 1y ago
Momcozy KleanPal Pro Baby Bottle Washer Steriliser & Dryer - All-in-One Steriliser for Bottles Breast Pump Parts & Baby Essentials
- Price
- £204.66
- Rating
- 4.5/5
- Reviews
- 178
- Age
- 11mo ago
Tommee Tippee Supersteam Electric Steam Steriliser for Baby Bottles Kills Viruses and 99.9 Percent of Bacteria 5-Minute Sterilisation Cycle White
- Price
- £36.74
- Rating
- 4.2/5
- Reviews
- 4,285
- Age
- 7y ago
Philips Avent Premium Baby Bottle Steriliser and Dryer Removes 99.9% of Bacteria Chemical Free Capacity 6 Bottles/Teats/Accessories Model SCF293/01
- Price
- £72.78
- Rating
- 4.4/5
- Reviews
- 426
- Age
- 5y ago
Newest
by launch dateBooboo Baby Steam Steriliser for Baby Bottles Dummies Toys and Everyday Accessories - Large Capacity steriliser and Dryer with 72 Hour Storage - Fast 8 Minute Gentle Steam Sterilisation
- Price
- £48.71
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 3mo ago
Bear Steriliser for Baby Bottles Electric Steam Baby Bottle Steriliser and Dryer All-in-One Steriliser 2 Layers Large for Baby Bottles Parts & Other Newborn Essentials - HEPA Filtration
- Price
- £38.45
- Rating
- 3.8/5
- Reviews
- 45
- Age
- 8mo ago
Momcozy KleanPal Pro Baby Bottle Washer Steriliser & Dryer - All-in-One Steriliser for Bottles Breast Pump Parts & Baby Essentials
- Price
- £204.66
- Rating
- 4.5/5
- Reviews
- 178
- Age
- 11mo ago
Grownsy Electric Steam Baby Bottle Steriliser and Dryer Removes 99.9% of Bacteria Bottle Sterilizer for Baby Bottles Pacifiers Pump Parts and Feeding Accessories
- Price
- £47.07
- Rating
- 4.5/5
- Reviews
- 1,047
- Age
- 12mo ago
Milton Sterilising Tablets 2 Pack (56 Tablets Total) | Cold Water Baby Bottle Steriliser | Kills 99.9% of Germs | Fast & Easy | Travel-Friendly | Trusted UK Brand
- Price
- £6.42
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
92
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
55%
Top 20: 99%
Open market
8%
- Tommee Tippee45%
- Milton21%
- momcozy10%
- AVENT7%
- GROWNSY5%
- NUK4%
- Open — no brand owns it (4 brands, 8%)
Tommee Tippee Steriliser demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Tommee Tippee Steriliser search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bottle steriliser210K/yr
- steriliser for baby bottles219K/yr
- baby bottle steriliser123K/yr
- tommee tippee steriliser113K/yr
- baby steriliser83K/yr
- steriliser74K/yr
- milton steriliser55K/yr
- bottle steriliser and dryer49K/yr
- cold water steriliser56K/yr
- milton cold water steriliser55K/yr
What reviews say buyers love and hate about Tommee Tippee Steriliser
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“It's straightforward to use”
“Good value for money”
“It feels well made”
“cleans really well”
“storage”
What buyers complain about
69% of reviews“Broke after a month”
“leaks a lot”
“Waste of money”
“Is slightly too large”
“Yesterday 6th April it smoked out the entire kitchen with very toxic melted plastic smells”
Tommee Tippee Steriliser return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tommee Tippee Steriliser questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
