Tommee Tippee Steriliser

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-6.1%

Conversion, latest week

3.2%

Market size, estimated

£1.8Ma year

Peak month

July1.4× the quietest month

Top search term

bottle steriliser210K searches a year

Listings sell for £47.39 on average, from £6.42 to £204.66. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £47.39 that is £71K to £95K a year per listing.

Average price

£47.39inside the $15 to $100 sweet spot

Price range

£6.42–£204.66

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

£71K–£95K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #24 within Nursing & Feeding. It carries 2,007 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

95%

Out of stock, average day

4.3%

Average rank

#24in Nursing & Feeding

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,007per listing

Listings tracked

21

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

38 months