Face Towels
MaybeAn estimated 0.2% of orders come back. But prices span $1.55–$14.39, mostly outside the sweet spot, so Face Towels is a Maybe.
- Flapen Score
- 58 / 100Top 11% of 638 Baby Products niches · +11 vs the category median of 4758
- Market size
- £879K/yr1.5M searches / yr
- 90-day growth
- +1.8%search demand this quarter
- Competition
- 39%top-5 click share · 27 brands · 48 sellers
Flapen Score
Face Towels against its category
The dotted line is the Baby Products average. Past it, Face Towels is stronger. Inside it, weaker.
Market
The Face Towels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Face Towels 1.5M times last year and spent an estimated £879K. The top 5 brands take 64% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £879K a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- +1.8%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £879Ka year
- Peak month
- June2.1× the quietest month
- Top search term
- face cloths351K searches a year
02 · Price
A sale here is worth £6.82.
Listings sell for £6.82 on average, from £1.55 to £14.39. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At £6.82 that is £17K to £20K a year per listing.
- Average price
- £6.82under the $15 to $100 sweet spot
- Price range
- £1.55–£14.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £17K–£20K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #26 within Health & Baby Care. It carries 5,522 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 93%
- Out of stock, average day
- 1.5%
- Average rank
- #26in Health & Baby Care
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,522per listing
- Listings tracked
- 46
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Face Towels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lanjue 8 Pack Flannel Face Cloth 10 x 10 inch Soft Bamboo Face Cloth Face Towels Reusable Facial Cleansing Cloths Baby Wash Cloth for Women Kids Adult Spa Sport Beauty Routine
- Price
- £5.89
- Rating
- 4.4/5
- Reviews
- 1,867
- Age
- 3y ago

Infinitee Xclusives - 12 Pack 100% Cotton Face Cloths Wash Cloths |30x30 cm| - Ultra Soft & Highly Absorbent Fingertip Towels for Spa Gym Hotel & Bathroom |Brilliant White|
- Price
- £8.85
- Rating
- 4.7/5
- Reviews
- 4,507
- Age
- 4y ago

Country Club Set of 4 Super Soft Face Cloths
- Price
- £5.19
- Rating
- 4.4/5
- Reviews
- 1,300
- Age
- 5y ago

6 Pack Cotton Face Cloth 20x20cm Flannel Face Cloths Facial Cleaning Cloth Washcloth Face Removing Towel Makeup Remover Wipes Face Flannels Muslin Cloths for Beauty Routine
- Price
- £4.92
- Rating
- 3.9/5
- Reviews
- 980
- Age
- 4y ago

Catherine Lansfield Quick Dry Cotton 30x30 cm 4 Pack Face Cloths Plum
- Price
- £3.19
- Rating
- 4.4/5
- Reviews
- 1,467
- Age
- 1y ago
Trending
estimated 90-day click momentum
Catherine Lansfield Quick Dry Cotton Face Cloth 4 Pack Pink
- Price
- £3.96
- Rating
- 4.4/5
- Reviews
- 1,467
- Age
- 3y ago

Catherine Lansfield Quick Dry Cotton Face Cloth 4 Pack White
- Price
- £4.29
- Rating
- 4.4/5
- Reviews
- 1,467
- Age
- 3y ago

Meridiana Super Soft 100% Cotton Family Washcloths. Machine Washable. Pink. 3 Pack. 30cm X 30cm X
- Price
- £4.27
- Rating
- 4.6/5
- Reviews
- 4,278
- Age
- 8y ago

Catherine Lansfield Quick Dry Cotton 30x30 cm 4 Pack Face Cloths Plum
- Price
- £3.19
- Rating
- 4.4/5
- Reviews
- 1,467
- Age
- 1y ago

Infinitee Xclusives - 12 Pack 100% Cotton Face Cloths Wash Cloths |30x30 cm| - Ultra Soft & Highly Absorbent Fingertip Towels for Spa Gym Hotel & Bathroom |Brilliant White|
- Price
- £8.85
- Rating
- 4.7/5
- Reviews
- 4,507
- Age
- 4y ago
Newest
by launch date
Catherine Lansfield Quick Dry Cotton 30x30 cm 4 Pack Face Cloths Plum
- Price
- £3.19
- Rating
- 4.4/5
- Reviews
- 1,467
- Age
- 1y ago

Catherine Lansfield Quick Dry Cotton 30x30 cm 4 Pack Face Cloths Chocolate
- Price
- £3.26
- Rating
- 4.4/5
- Reviews
- 1,467
- Age
- 1y ago

Beauntangly Disposable Face Clean Towels XL Face Cloths for Skin Care Thick Lint- free Ultra Soft Dry Wipes for Makeup Removing Cleaning Traveling 10-Inch X 12-Inch 50 Count 1 Pack
- Price
- £6.48
- Rating
- 4.6/5
- Reviews
- 517
- Age
- 1y ago

Ourmed Life Face Towels Disposable Biodegradable Clean Face Wipes for Sensitive Skin Lint- free Facial Towels for Women Cleansing Skincare and Makeup Remover Dry Wipes 100 Count EF Texture
- Price
- £8.07
- Rating
- 4.5/5
- Reviews
- 5,633
- Age
- 2y ago

Face Towels XXL 60 Count 12 × 12 Disposable Face Towel Clean Facial Towels for Makeup Remove and Clean Skin USDA Certified 100% Biobased Face Wipes Super Soft and Thick
- Price
- £7.92
- Rating
- 4.7/5
- Reviews
- 2,177
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
27 rising
Sellers
48
Est. top-5 brand share
64%
Top 20: 95%
Est. top-5 click share
39%
Top 20: 75%
Open market
31%
- Lanjue22%
- Catherine Lansfield15%
- Utopia Towels11%
- Infinitee Xclusives11%
- Online Kitchenware6%
- ourmed life5%
Demand
Face Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.1×
Search terms
Top Face Towels search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- face cloths351K/yr
- flannels223K/yr
- face towels156K/yr
- flannel face cloth134K/yr
- face flannels104K/yr
- flannel78K/yr
- face cloth77K/yr
- face cloths for washing face78K/yr
- face towel63K/yr
- wash cloth48K/yr
Reviews and returns
What reviews say buyers love and hate about Face Towels
We read the reviews and the return reasons for every product selling here.
“Not fit for purpose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Towels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









