Face Towels
Face Towels clears our launch bar: a $879K/yr market growing +1.8% this quarter with returns at 0.2%.
Flapen Score
Top 11% of 638 Baby Products niches · +11 vs the category median of 47
Is Face Towels profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Face Towels is a £879K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 64% of demand. Verdict: Launch it — 58/100.
Face Towels: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +1.8% over the last 90 days and 8.5% of searches end in a purchase.
£879K
revenue / yr
Who owns the niche?
The top 5 brands hold 64% of demand, so 36% of the market is open.
36%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 46 products
Top Face Towels products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Lanjue 8 Pack Flannel Face Cloth 10 x 10 inch Soft Bamboo Face Cloth Face Towels Reusable Facial Cleansing Cloths Baby Wash Cloth for Women Kids Adult Spa Sport Beauty Routine
- Price
- £5.89
- Rating
- 4.4/5
- Reviews
- 1,867
- Age
- 3y ago
Infinitee Xclusives - 12 Pack 100% Cotton Face Cloths Wash Cloths |30x30 cm| - Ultra Soft & Highly Absorbent Fingertip Towels for Spa Gym Hotel & Bathroom |Brilliant White|
- Price
- £8.85
- Rating
- 4.7/5
- Reviews
- 4,507
- Age
- 4y ago
Country Club Set of 4 Super Soft Face Cloths
- Price
- £5.19
- Rating
- 4.4/5
- Reviews
- 1,300
- Age
- 5y ago
6 Pack Cotton Face Cloth 20x20cm Flannel Face Cloths Facial Cleaning Cloth Washcloth Face Removing Towel Makeup Remover Wipes Face Flannels Muslin Cloths for Beauty Routine
- Price
- £4.92
- Rating
- 3.9/5
- Reviews
- 980
- Age
- 4y ago
Catherine Lansfield Quick Dry Cotton 30x30 cm 4 Pack Face Cloths Plum
- Price
- £3.19
- Rating
- 4.4/5
- Reviews
- 1,467
- Age
- 1y ago
Trending
90-day click momentum
Catherine Lansfield Quick Dry Cotton Face Cloth 4 Pack Pink
- Price
- £3.96
- Rating
- 4.4/5
- Reviews
- 1,467
- Age
- 3y ago
Catherine Lansfield Quick Dry Cotton Face Cloth 4 Pack White
- Price
- £4.29
- Rating
- 4.4/5
- Reviews
- 1,467
- Age
- 3y ago
Meridiana Super Soft 100% Cotton Family Washcloths. Machine Washable. Pink. 3 Pack. 30cm X 30cm X
- Price
- £4.27
- Rating
- 4.6/5
- Reviews
- 4,278
- Age
- 8y ago
Catherine Lansfield Quick Dry Cotton 30x30 cm 4 Pack Face Cloths Plum
- Price
- £3.19
- Rating
- 4.4/5
- Reviews
- 1,467
- Age
- 1y ago
Infinitee Xclusives - 12 Pack 100% Cotton Face Cloths Wash Cloths |30x30 cm| - Ultra Soft & Highly Absorbent Fingertip Towels for Spa Gym Hotel & Bathroom |Brilliant White|
- Price
- £8.85
- Rating
- 4.7/5
- Reviews
- 4,507
- Age
- 4y ago
Newest
by launch dateCatherine Lansfield Quick Dry Cotton 30x30 cm 4 Pack Face Cloths Plum
- Price
- £3.19
- Rating
- 4.4/5
- Reviews
- 1,467
- Age
- 1y ago
Catherine Lansfield Quick Dry Cotton 30x30 cm 4 Pack Face Cloths Chocolate
- Price
- £3.26
- Rating
- 4.4/5
- Reviews
- 1,467
- Age
- 1y ago
Beauntangly Disposable Face Clean Towels XL Face Cloths for Skin Care Thick Lint- free Ultra Soft Dry Wipes for Makeup Removing Cleaning Traveling 10-Inch X 12-Inch 50 Count 1 Pack
- Price
- £6.48
- Rating
- 4.6/5
- Reviews
- 517
- Age
- 1y ago
Ourmed Life Face Towels Disposable Biodegradable Clean Face Wipes for Sensitive Skin Lint- free Facial Towels for Women Cleansing Skincare and Makeup Remover Dry Wipes 100 Count EF Texture
- Price
- £8.07
- Rating
- 4.5/5
- Reviews
- 5,633
- Age
- 2y ago
Face Towels XXL 60 Count 12 × 12 Disposable Face Towel Clean Facial Towels for Makeup Remove and Clean Skin USDA Certified 100% Biobased Face Wipes Super Soft and Thick
- Price
- £7.92
- Rating
- 4.7/5
- Reviews
- 2,177
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
27 rising
Sellers
48
Top-5 brand share
64%
Top 20: 95%
Top-5 click share
39%
Top 20: 75%
Open market
31%
- Lanjue22%
- Catherine Lansfield15%
- Utopia Towels11%
- Infinitee Xclusives11%
- Online Kitchenware6%
- ourmed life5%
Face Towels demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 2.1×
Top Face Towels search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- face cloths351K/yr
- flannels223K/yr
- face towels156K/yr
- flannel face cloth134K/yr
- face flannels104K/yr
- flannel78K/yr
- face cloth77K/yr
- face cloths for washing face78K/yr
- face towel63K/yr
- wash cloth48K/yr
What reviews say buyers love and hate about Face Towels
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Beautifully soft”
“Regular quality as expected”
“Good value for money”
“right size”
“good colour”
What buyers complain about
66% of reviews“Not fit for purpose”
“Bad quality”
“Not very thick”
“Waste of money”
“Looks like the colour has been washed out”
Face Towels return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
38%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Face Towels questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
