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Manual Breast Pumps

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 78% of clicks, so Manual Breast Pumps is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 638 Baby Products niches · +8 vs the category median of 47
Market size
£1.4M/yr508K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
78%top-5 click share · 7 brands · 38 sellers

Flapen Score

Manual Breast Pumps against its category

The dotted line is the Baby Products average. Past it, Manual Breast Pumps is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Manual Breast Pumps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Manual Breast Pumps 508K times last year and spent an estimated £1.4M. The top 5 brands take 93% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 508K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
508K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
6.2%
Market size, estimated
£1.4Ma year
Peak month
January1.3× the quietest month
Top search term
medela breast pump150K searches a year

02 · Price

A sale here is worth £42.58.

Listings sell for £42.58 on average, from £9.79 to £144.51. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At £42.58 that is £106K to £128K a year per listing.

Average price
£42.58inside the $15 to $100 sweet spot
Price range
£9.79–£144.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
£106K–£128K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Nursing & Feeding. It carries 3,733 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#35in Nursing & Feeding
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,733per listing
Listings tracked
11

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
39 months

Products

Top Manual Breast Pumps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

38

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

3%

  • Brand 169%
  • Brand 28%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Manual Breast Pumps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Manual Breast Pumps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medela breast pump150K/yr
  • manual breast pump68K/yr
  • manual breast pumps47K/yr
  • medela hand pump26K/yr
  • medela31K/yr
  • hand breast pump25K/yr
  • hand pump breastfeeding23K/yr
  • breast pump manual27K/yr
  • lansinoh breast pump27K/yr
  • breast pump medela14K/yr

Reviews and returns

What reviews say buyers love and hate about Manual Breast Pumps

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Durability”
0.1%of orders come back
“However, after a few months of use the tiny rubber o ring seal in the handle broke”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Manual Breast Pumps questions

Answered from the same tracked data.