black shampoo
Launch itA $1.9M/yr market growing +8.2% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Incredible£30.91avg listing price — sweet spot $15–$100
Market size
Great£1.9M£1.9M/yr · 865K searches
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,646.05avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.53–£387.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, black shampoo is a £1.9M/yr Amazon United Kingdom market (865K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 60/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 50K–60K
- avg 1,000–1,250/product
- Revenue / yr
- £1.5M–£1.9M
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 7.1%
- Avg BSR
- #166
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.5%
- Avg brand age
- 53 months
- Avg seller age
- 156 days
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
152
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 81%
Open market
0%
- Osmo69%
- milk_shake25%
- Jerome Russell3%
- PROVOKE2%
- DJI2%
Demand
Weekly Amazon search volume, last 39 weeks — +8.2% search growth over the last 90 days.Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 39 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 100ml
Osmo£4.114.2★279 rev
milk_shake | Icy Blond Shampoo 300 ml Specific Anti-Yellow Shampoo for Blonde or Lightened Hair with Black Pigment Made in Italy
milk_shake£15.424.5★5,555 rev
OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 400ml
Osmo£15.664.2★78 rev
Osmo Deep Moisture Hair Shampoo & Conditioner 400ml Professional Home & Salon
Osmo£16.454.3★1,152 rev
OSMO Colour Save Shampoo | Vitamin E & UV Filters | Anti-Fade for Coloured Hair | Vegan. 400ml
Osmo£8.924.4★90 rev
Newest
by launch date
DJI Osmo Pocket 3 Creator Combo Vlogging Camera with 1 CMOS & 4K/120fps Video 3-Axis Stabilization Face/Object Tracking Fast Focusing Mic Included for Clear Sound Small Camera for Photography
DJI£387.536,479 rev
OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 100ml
Osmo£4.11279 rev
OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 400ml
Osmo£15.6678 rev
OSMO Colour Save Shampoo | Vitamin E & UV Filters | Anti-Fade for Coloured Hair | Vegan. 400ml
Osmo£8.9290 rev
OSMO Deep Moisture Shampoo | Keratin Complex & Pataua Oil | Deep Hydration | Dry Damaged & Coloured Hair | 400ml
Osmo£8.9295 rev
Trending
90-day click momentum
OSMO Colour Save Shampoo 1 Litre/Conditioner 1 Litre
Osmo£29.624.4★
OSMO Wonder 10 | Intensive Leave-in Treatment | Dry Damaged & Coloured Hair | Hair Extensions. 250ml.
Osmo£11.224.5★
OSMO Super Ice Brightening Mask | Black Pigment for Toning Blonde Hair | Bleached & Natural Blonde Hair | Vegan. 400ml
Osmo£11.564.2★
DJI Osmo Pocket 3 Vlogging Camera with 1 CMOS & 4K/120fps Video 3-Axis Stabilization Fast Focusing Face/Object Tracking 2 Rotatable Touchscreen Small Video Camera for Photography Youtube
DJI£307.084.6★
OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 400ml
Osmo£15.664.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Beautiful smell”
“Great colour”
“Great value for money”
“Soft and shiny”
“does what it says to do”
“Really easy to use”
“Great volour maintaining shampoo”
“Soft and shiny”
“Great shampoo - lovely for coloured hair”
What buyers complain about
“Doesnt grey your hair”
“Wasn't moisturising in the slightest”
“waste of money”
“Terrible for my hair have used it 3 times”
“It doesnt hold”
“its absolutely awful it left my hair feeling like straw in the end i had to wash my hair again with my other shampoo and conditioner only then did my my hair feel soft and healthy, definitely wouldnt recommend this one”
“it sent my hair a dirty blonde colour”
“Shampoo had leaked”
“Not fit for purpose”
“not sure if item is guinue”
Top return reasons
Common questions
- Is black shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £1.9M/yr across 39 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Launch it (60/100).
- How competitive is the black shampoo niche?
- 5 brands and 152 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in black shampoo?
- Top complaints mined from reviews: Color, Moist/Dry, Value For Money. The return rate is 0.6%.
- What does it cost to enter the black shampoo niche?
- Listings span £3.53–£387.53; the average listing price is £30.91 (sweet spot $15–$100). The average incumbent carries 1,646 reviews — the moat a new listing must climb.
Related niches in Baby Products
- 63baby toysLaunch it
- 63car seat travel bagWorth a look
- 63retractable stair gateWorth a look
- 63portable bathWorth a look
- 63buggy fanWorth a look
- 64playpenLaunch it