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Black Shampoo

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so Black Shampoo is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 638 Baby Products niches · +13 vs the category median of 47
Market size
£1.9M/yr865K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
44%top-5 click share · 5 brands · 152 sellers

Flapen Score

Black Shampoo against its category

The dotted line is the Baby Products average. Past it, Black Shampoo is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Shampoo 865K times last year and spent an estimated £1.9M. All 5 brands take every click. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 865K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months
865K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
7.1%
Market size, estimated
£1.9Ma year
Top search term
osmo shampoo and conditioner154K searches a year

02 · Price

A sale here is worth £30.91.

Listings sell for £30.91 on average, from £3.53 to £387.53. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £30.91 that is £31K to £39K a year per listing.

Average price
£30.91inside the $15 to $100 sweet spot
Price range
£3.53–£387.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
£31K–£39K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #166 within Health & Baby Care. It carries 1,646 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#166in Health & Baby Care
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,646per listing
Listings tracked
39

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Black Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

152

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 81%

Open market

0%

  • Brand 169%
  • Brand 225%
  • Brand 33%
  • Brand 42%
  • Brand 52%

Demand

Black Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KBlack Friday '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 14.6× · 10 of 12 months tracked

Search terms

Top Black Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • osmo shampoo and conditioner154K/yr
  • osmo164K/yr
  • milkshake shampoo101K/yr
  • osmo shampoo79K/yr
  • black shampoo64K/yr
  • osmo hair products46K/yr
  • osmo hair29K/yr
  • black shampoo for blonde hair29K/yr
  • milkshake purple shampoo23K/yr
  • osmo super ice shampoo23K/yr

Reviews and returns

What reviews say buyers love and hate about Black Shampoo

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Color”
0.6%of orders come back
“Doesnt grey your hair”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Black Shampoo questions

Answered from the same tracked data.