Black Shampoo
MaybeAn estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so Black Shampoo is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 638 Baby Products niches · +13 vs the category median of 4760
- Market size
- £1.9M/yr865K searches / yr
- 90-day growth
- +8.2%search demand this quarter
- Competition
- 44%top-5 click share · 5 brands · 152 sellers
Flapen Score
Black Shampoo against its category
The dotted line is the Baby Products average. Past it, Black Shampoo is stronger. Inside it, weaker.
Market
The Black Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Shampoo 865K times last year and spent an estimated £1.9M. All 5 brands take every click. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 865K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.
- Searches, last 12 months
- 865K
- Growth, 90 days vs prior 90
- +8.2%
- Conversion, latest week
- 7.1%
- Market size, estimated
- £1.9Ma year
- Top search term
- osmo shampoo and conditioner154K searches a year
02 · Price
A sale here is worth £30.91.
Listings sell for £30.91 on average, from £3.53 to £387.53. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £30.91 that is £31K to £39K a year per listing.
- Average price
- £30.91inside the $15 to $100 sweet spot
- Price range
- £3.53–£387.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £31K–£39K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #166 within Health & Baby Care. It carries 1,646 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #166in Health & Baby Care
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,646per listing
- Listings tracked
- 39
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Black Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 100ml
- Price
- £4.11
- Rating
- 4.2/5
- Reviews
- 279
- Age
- 1y ago

milk_shake | Icy Blond Shampoo 300 ml Specific Anti-Yellow Shampoo for Blonde or Lightened Hair with Black Pigment Made in Italy
- Price
- £15.42
- Rating
- 4.5/5
- Reviews
- 5,555
- Age
- 4y ago

OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 400ml
- Price
- £15.66
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 1y ago

Osmo Deep Moisture Hair Shampoo & Conditioner 400ml Professional Home & Salon
- Price
- £16.45
- Rating
- 4.3/5
- Reviews
- 1,152
- Age
- 10y ago

OSMO Colour Save Shampoo | Vitamin E & UV Filters | Anti-Fade for Coloured Hair | Vegan. 400ml
- Price
- £8.92
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 1y ago
Trending
estimated 90-day click momentum
OSMO Wonder 10 | Intensive Leave-in Treatment | Dry Damaged & Coloured Hair | Hair Extensions. 250ml.
- Price
- £11.22
- Rating
- 4.5/5
- Reviews
- 116
- Age
- 1y ago

OSMO Super Ice Brightening Mask | Black Pigment for Toning Blonde Hair | Bleached & Natural Blonde Hair | Vegan. 400ml
- Price
- £11.56
- Rating
- 4.2/5
- Reviews
- 182
- Age
- 1y ago

OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 400ml
- Price
- £15.66
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 1y ago

Osmo Deep Moisture Hair Shampoo & Conditioner 400ml Professional Home & Salon
- Price
- £16.45
- Rating
- 4.3/5
- Reviews
- 1,152
- Age
- 10y ago

OSMO Daily Blonde Silverising Shampoo | Purple Shampoo | No Yellow or Brass | Vegan. 400ml
- Price
- £9.92
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago
Newest
by launch date
OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 100ml
- Price
- £4.11
- Rating
- 4.2/5
- Reviews
- 279
- Age
- 1y ago

OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 400ml
- Price
- £15.66
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 1y ago

OSMO Colour Save Shampoo | Vitamin E & UV Filters | Anti-Fade for Coloured Hair | Vegan. 400ml
- Price
- £8.92
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 1y ago

OSMO Deep Moisture Shampoo | Keratin Complex & Pataua Oil | Deep Hydration | Dry Damaged & Coloured Hair | 400ml
- Price
- £8.92
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 1y ago

OSMO Super Ice Brightening Mask | Black Pigment for Toning Blonde Hair | Bleached & Natural Blonde Hair | Vegan. 400ml
- Price
- £11.56
- Rating
- 4.2/5
- Reviews
- 182
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
152
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 81%
Open market
0%
- Osmo69%
- milk_shake25%
- Jerome Russell3%
- PROVOKE2%
- DJI2%
Demand
Black Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 14.6× · 10 of 12 months tracked
Search terms
Top Black Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- osmo shampoo and conditioner154K/yr
- osmo164K/yr
- milkshake shampoo101K/yr
- osmo shampoo79K/yr
- black shampoo64K/yr
- osmo hair products46K/yr
- osmo hair29K/yr
- black shampoo for blonde hair29K/yr
- milkshake purple shampoo23K/yr
- osmo super ice shampoo23K/yr
Reviews and returns
What reviews say buyers love and hate about Black Shampoo
We read the reviews and the return reasons for every product selling here.
“Doesnt grey your hair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









