Black Shampoo
Black Shampoo clears our launch bar: a $1.9M/yr market growing +8.2% this quarter with returns at 0.6%.
Flapen Score
Top 6% of 638 Baby Products niches · +13 vs the category median of 47
Is Black Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Shampoo is a £1.9M/yr Amazon United Kingdom market (865K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 60/100.
Black Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +8.2% over the last 90 days and 7.1% of searches end in a purchase.
£1.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 39 products
Top Black Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 100ml
- Price
- £4.11
- Rating
- 4.2/5
- Reviews
- 279
- Age
- 1y ago
milk_shake | Icy Blond Shampoo 300 ml Specific Anti-Yellow Shampoo for Blonde or Lightened Hair with Black Pigment Made in Italy
- Price
- £15.42
- Rating
- 4.5/5
- Reviews
- 5,555
- Age
- 4y ago
OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 400ml
- Price
- £15.66
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 1y ago
Osmo Deep Moisture Hair Shampoo & Conditioner 400ml Professional Home & Salon
- Price
- £16.45
- Rating
- 4.3/5
- Reviews
- 1,152
- Age
- 10y ago
OSMO Colour Save Shampoo | Vitamin E & UV Filters | Anti-Fade for Coloured Hair | Vegan. 400ml
- Price
- £8.92
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 1y ago
Trending
90-day click momentum
OSMO Wonder 10 | Intensive Leave-in Treatment | Dry Damaged & Coloured Hair | Hair Extensions. 250ml.
- Price
- £11.22
- Rating
- 4.5/5
- Reviews
- 116
- Age
- 1y ago
OSMO Super Ice Brightening Mask | Black Pigment for Toning Blonde Hair | Bleached & Natural Blonde Hair | Vegan. 400ml
- Price
- £11.56
- Rating
- 4.2/5
- Reviews
- 182
- Age
- 1y ago
OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 400ml
- Price
- £15.66
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 1y ago
Osmo Deep Moisture Hair Shampoo & Conditioner 400ml Professional Home & Salon
- Price
- £16.45
- Rating
- 4.3/5
- Reviews
- 1,152
- Age
- 10y ago
OSMO Daily Blonde Silverising Shampoo | Purple Shampoo | No Yellow or Brass | Vegan. 400ml
- Price
- £9.92
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago
Newest
by launch dateOSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 100ml
- Price
- £4.11
- Rating
- 4.2/5
- Reviews
- 279
- Age
- 1y ago
OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 400ml
- Price
- £15.66
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 1y ago
OSMO Colour Save Shampoo | Vitamin E & UV Filters | Anti-Fade for Coloured Hair | Vegan. 400ml
- Price
- £8.92
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 1y ago
OSMO Deep Moisture Shampoo | Keratin Complex & Pataua Oil | Deep Hydration | Dry Damaged & Coloured Hair | 400ml
- Price
- £8.92
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 1y ago
OSMO Super Ice Brightening Mask | Black Pigment for Toning Blonde Hair | Bleached & Natural Blonde Hair | Vegan. 400ml
- Price
- £11.56
- Rating
- 4.2/5
- Reviews
- 182
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 falling
Sellers
152
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 81%
Open market
0%
- Osmo69%
- milk_shake25%
- Jerome Russell3%
- PROVOKE2%
- DJI2%
Black Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Black Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- osmo shampoo and conditioner154K/yr
- osmo164K/yr
- milkshake shampoo101K/yr
- osmo shampoo79K/yr
- black shampoo64K/yr
- osmo hair products46K/yr
- osmo hair29K/yr
- black shampoo for blonde hair29K/yr
- milkshake purple shampoo23K/yr
- osmo super ice shampoo23K/yr
What reviews say buyers love and hate about Black Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Excellent product”
“Beautiful smell”
“Great colour”
“Great value for money”
“Soft and shiny”
What buyers complain about
57% of reviews“Doesnt grey your hair”
“Wasn't moisturising in the slightest”
“waste of money”
“Terrible for my hair have used it 3 times”
“It doesnt hold”
Black Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
