Organic Sanitary Pads
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 96% of clicks, so Organic Sanitary Pads is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 2,461 Fashion niches · +10 vs the category median of 4858
- Market size
- £678K/yr482K searches / yr
- 90-day growth
- +4.5%search demand this quarter
- Competition
- 39%top-5 click share · 7 brands · 37 sellers
Flapen Score
Organic Sanitary Pads against its category
The dotted line is the Fashion average. Past it, Organic Sanitary Pads is stronger. Inside it, weaker.
Market
The Organic Sanitary Pads market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Organic Sanitary Pads 482K times last year and spent an estimated £678K. The top 5 brands take 96% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
17.0% of searches ended in a purchase last week.
Shoppers searched for this 482K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £678K a year.
- Searches, last 12 months
- 482K
- Growth, 90 days vs prior 90
- +4.5%
- Conversion, latest week
- 17.0%
- Market size, estimated
- £678Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- flo174K searches a year
02 · Price
A sale here is worth £8.27.
Listings sell for £8.27 on average, from £2.24 to £23.68. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £8.27 that is £25K to £33K a year per listing.
- Average price
- £8.27under the $15 to $100 sweet spot
- Price range
- £2.24–£23.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £25K–£33K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #16 within Nightwear, Lingerie & Underwear. It carries 4,679 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #16in Nightwear, Lingerie & Underwear
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,679per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Organic Sanitary Pads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Flo Bamboo Period Pads Super Absorbent Breathable Silky Soft Sanitary Towels Winged Day & Night Combo Pack 10 Day 5 Night 15 Count
- Price
- £2.76
- Rating
- 4.6/5
- Reviews
- 3,959
- Age
- 8y ago
Flo Period Pants Leakproof & Machine Washable Period Pants for Women & Teens Ideal for Postpartum Incontinence & Heavy Flow Menstrual Cycles
- Price
- £12.41
- Rating
- 4.0/5
- Reviews
- 255
- Age
- 2y ago
Flo - Day Menstrual Pads (16 Pack) - Organic Bamboo Period Pads for Women - Regular Flow - Leak Locking - Winged Ultra-Thin - Absorbent Soft & Breathable - Plant Based Vegan Cruelty Free
- Price
- £3.02
- Rating
- 4.5/5
- Reviews
- 2,487
- Age
- 5y ago
Flo - Day Menstrual Pads (88 Pack) - Regular Flow - Leak Locking - Winged + Ultra-Thin - Natural Absorbent Soft & Breathable - Bamboo Period Pads for Women - Plant Based - Vegan & Cruelty Free
- Price
- £13.19
- Rating
- 4.5/5
- Reviews
- 2,487
- Age
- 5y ago
Flo Bamboo Night Period Pads Super Absorbent Soft Thin - Winged Leak-Free Pads for Regular Flow 14 Pads
- Price
- £3.05
- Rating
- 4.5/5
- Reviews
- 2,487
- Age
- 5y ago
Trending
90-day click momentum
Flo Period Underwear Heavy Flow Organic Cotton Reusable + Washable Period Underwear UK 22-24 EU 50-52 US 18-20
- Price
- £18.31
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago
Flo Period underwear Heavy Flow Organic Cotton Reusable + Washable Period Underwear UK 6 EU 34
- Price
- £16.74
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago
Flo Period underwear Heavy Flow Organic Cotton Reusable + Washable Period Underwear UK 8 EU 36 US 4
- Price
- £20.06
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago
ZVZK Period Pants Heavy Flow 30ML Absorbent Women Leak Proof Panty Period Knickers Menstrual Underwear 3 Pack (M Pack of 3)
- Price
- £13.56
- Rating
- 4.2/5
- Reviews
- 3,582
- Age
- 4y ago
Flo Period Pants Leakproof & Machine Washable Period Pants for Women & Teens Ideal for Postpartum Incontinence & Heavy Flow Menstrual Cycles
- Price
- £14.73
- Rating
- 4.0/5
- Reviews
- 255
- Age
- 2y ago
Newest
by launch dateFlo Period underwear Heavy Flow Organic Cotton Reusable + Washable Period Underwear UK 8 EU 36 US 4
- Price
- £20.06
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago
Flo Period underwear Heavy Flow Organic Cotton Reusable + Washable Period Underwear UK 6 EU 34
- Price
- £16.74
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago
Flo Period Underwear Heavy Flow Organic Cotton Reusable + Washable Period Underwear UK 22-24 EU 50-52 US 18-20
- Price
- £18.31
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago
Flo Bamboo Night Period Pads Ultra Long Super Absorbent Soft - 4 Wings Breathable Pads for Super Heavy Flow 10 Pads
- Price
- £3.25
- Rating
- 4.5/5
- Reviews
- 2,487
- Age
- 1y ago
The Cheeky Panda Organic Sanitary Towels for Women Heavy Flow 12 Organic Pads Per Pack - with Bamboo Pads and Core
- Price
- £2.32
- Rating
- 4.4/5
- Reviews
- 397
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
7 rising
Sellers
37
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
39%
Top 20: 81%
Open market
1%
- FLO73%
- TOTM8%
- Rael6%
- The Cheeky Panda5%
- ZVZK4%
- Mooncup3%
- Open — no brand owns it (1 brand, 1%)
Demand
Organic Sanitary Pads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Organic Sanitary Pads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flo174K/yr
- flo pads84K/yr
- organic pads29K/yr
- organic sanitary pads27K/yr
- totm pads18K/yr
- cotton sanitary pads17K/yr
- totm14K/yr
- rael organic pads13K/yr
- cheeky panda sanitary pads8K/yr
- flo sanitary pads13K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Sanitary Pads
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not a great fit
Very small
Way too short
Not leak proof at all
When I wake up the pad has moved which causes leakage
Leak easily
However they don't stick well at all
my only complaint is that the wings aren't sticky enough, they kept moving and came unstuck
did not stick very well
Thick
The fabric is quite thick
The pads are very thick
Trash product
Not the best
the quality seems to have gone downhill recently
Love
Comfortable to wear
So comfortable
comfortable for me
They're really good quality pants
Amazing quality
These are good quality pads
The pads are highly absorbent
They absorb a lot
Super absorbent
Good value
Great value
reasonably priced
soft against the skin
The cotton feels soft and breathable and they dont feel bulky once on
so soft
Return
0.1% Return rate 48% Fixable by listing
Not a great fit
Very small
Way too short
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mens Boxers
£2.8M/yr+21.3%
Sporran
£67K/yr+166.3%
Racer Back Bra Clip
£52K/yr+181.5%
Aviator Sunglasses
£195K/yr+100.7%
Gifts for Colleagues
£117K/yr+114.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Sanitary Pads questions
Answered from the same tracked data.