Rings

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £952K a year.

Searches, last 12 months

3.5M

Growth, 90 days vs prior 90

-9.6%

Conversion, latest week

1.1%

Market size, estimated

£952Ka year

Peak month

December1.8× the quietest month

Top search term

rings524K searches a year

Listings sell for £24.60 on average, from £2.63 to £284.81. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At £24.60 that is £2K to £6K a year per listing.

Average price

£24.60inside the $15 to $100 sweet spot

Price range

£2.63–£284.81

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

£2K–£6K

Returns

1.8%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #534 within Jewellery. It carries 884 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

95%

Out of stock, average day

4.0%

Average rank

#534in Jewellery

Average rating

4.19 starsAmazon United Kingdom average 4.36 stars

Average reviews

884per listing

Listings tracked

210

43 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

43

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months