Piercing Pillow

Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £329K a year.

Searches, last 12 months

444K

Growth, 90 days vs prior 90

-28.5%

Conversion, latest week

5.8%

Market size, estimated

£329Ka year

Peak month

February1.7× the quietest month

Top search term

piercing pillow307K searches a year

Listings sell for £12.87 on average, from £6.27 to £43.58. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £12.87 that is £6K to £10K a year per listing.

Average price

£12.87under the $15 to $100 sweet spot

Price range

£6.27–£43.58

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£6K–£10K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #218 within Luggage & Travel Gear. It carries 246 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

98%

Out of stock, average day

3.5%

Average rank

#218in Luggage & Travel Gear

Average rating

4.15 starsAmazon United Kingdom average 4.36 stars

Average reviews

246per listing

Listings tracked

42

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

0Amazon's first-year sales bar

Average brand age

19 months