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Tragus Earrings

Maybe

Returns run at only 1.0% of orders. But prices span $4.56–$12.53, mostly outside the sweet spot, so Tragus Earrings is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 2,461 Fashion niches · +7 vs the category median of 48
Market size
£359K/yr1.6M searches / yr
90-day growth
-6.5%search demand this quarter
Competition
47%top-5 click share · 20 brands · 25 sellers

Flapen Score

Tragus Earrings against its category

The dotted line is the Fashion average. Past it, Tragus Earrings is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tragus Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tragus Earrings 1.6M times last year and spent an estimated £359K. The top 5 brands take 64% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £359K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
2.5%
Market size, estimated
£359Ka year
Peak month
August1.2× the quietest month
Top search term
helix piercing jewellery338K searches a year

02 · Price

A sale here is worth £8.65.

Listings sell for £8.65 on average, from £4.56 to £12.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £8.65 that is £4K to £6K a year per listing.

Average price
£8.65under the $15 to $100 sweet spot
Price range
£4.56–£12.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #107 within Novelty Jewellery. It carries 431 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#107in Novelty Jewellery
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
431per listing
Listings tracked
31

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Tragus Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£72K£108K£144K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

25

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

47%

Top 20: 86%

Open market

31%

  • ADRAMATA26%
  • LunarCharm13%
  • CASSIECA10%
  • YADOCA9%
  • Tucnoeu7%
  • MILACOLATO5%

Demand

Tragus Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Tragus Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • helix piercing jewellery338K/yr
  • tragus piercing jewellery247K/yr
  • conch piercing jewellery151K/yr
  • helix earring128K/yr
  • cartilage earrings105K/yr
  • tragus earrings97K/yr
  • piercing jewellery108K/yr
  • labret piercing jewellery64K/yr
  • helix hoop64K/yr
  • piercing40K/yr

Reviews and returns

What reviews say buyers love and hate about Tragus Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.42

Too big

Don't fit

Very small

Durability12%−0.20

Each item fell apart

just kept falling apart

resulted in loosing them during wear

Quality-Overall12%−0.02

POOR QUALITY

Cheap quality

Cheaply made, fall out not worth it

Ease Of Use9%+0.37

almosg impossible to use

They're REALLY fiddly to get in

takes a bit of time to put them on

Value For Money4%+1.86

Waste of money

Love

Value For Money25%+1.86

Worth it

Good value for money

Good value

Quality-Overall18%−0.02

Excellent product

Really good quality earrings

Great variety and good price

Size-Overall8%−0.42

Looks lovely and fitted nicely

Lovely set, not too big

Pretty and small enough

Ease Of Use8%+0.37

Easy to use

easy to take out and put in

Easy to put in/take out

Advertised Vs Actual Product7%+0.67

Does the job

Work exactly as should

looks exactly as pictured

Return

1.0% Return rate 76% Fixable by listing

Size-Overall60%██▇▇█▇

Too big

Don't fit

Very small

Advertised Vs Actual Product5%█▄▄▄▅▅
Metal Authenticity5%▄▇█▃▆▃

Noo silver 😢 Is so so

Functionality-Overall4%▁▆▃▇▃█

lost half of them

Thickness4%▃▇▇█▄▅

FAQ

Common Tragus Earrings questions

Answered from the same tracked data.