tragus earrings
Worth a lookShows low returns (1.0%), but prices mostly outside the sweet spot ($4.56–$12.53) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great431.32avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good£359K£359K/yr · 1.6M searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.65avg listing price — sweet spot $15–$100
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Price range
Bad£4.56–£12.53cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tragus earrings is a £359K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
tragus earrings market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £260K–£346K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.8%
- Avg brand age
- 36 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
25
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
31%
- ADRAMATA26%
- LunarCharm13%
- CASSIECA10%
- YADOCA9%
- Tucnoeu7%
- MILACOLATO5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top tragus earrings search terms
- helix piercing jewellery338K/yr
- tragus piercing jewellery247K/yr
- conch piercing jewellery151K/yr
- helix earring128K/yr
- cartilage earrings105K/yr
- tragus earrings97K/yr
- piercing jewellery108K/yr
- labret piercing jewellery64K/yr
- helix hoop64K/yr
- piercing40K/yr
Top tragus earrings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ADRAMATA 16G/18G Labret Piercing Jewellery Surgical Steel Internally Threaded Tragus Stud CZ Flat Back Earrings Lip Bar Tragus Helix Cartilage Conch Nose Piercing 6/8/10MM
ADRAMATA£11.633.8★253 rev
Tucnoeu 6 pcs Spiral Tragus Piercing Jewellery Silver Labret Piercing Jewellery Stainless Steel Labret Studs with Zirconia for Tragus Stud Flat Back Nose Stud 8mm
Tucnoeu£5.074.2★100 rev
CASSIECA 12Pairs Flat Back Earrings for Women Hypoallergenic Surgical Steel Earrings for Sensitive Ears Silver Hoop Stud Sleeper Earring Flatback Cartilage Tragus Helix Piercing Earring
CASSIECA£11.084.3★797 rev
LunarCharm 1 Pair of Small Silver Hoops Surgical 316L Steel Hinged Hoops for Cartilage Helix Tragus Earlobe Lightweight Hypoallergenic Earrings
LunarCharm£6.464.5★133 rev
LunarCharm 1 Pair of Small Gold Hoops 18 Carat Gold Plated with Surgical 316L Steel Hinged Hoops for Cartilage Helix Tragus Earlobe Lightweight Hypoallergenic Earrings
LunarCharm£6.214.5★133 rev
Newest
by launch date
YADOCA 16G Tragus Piercing Jewellery Silver Surgical Steel Internally Threaded Flat Back Earrings Cubic Zirconia Lip Bar Nose Stud Cartilage Labret Conch Helix Piercing Jewellery 6/7/8/10MM
YADOCA£12.4424 rev
YADOCA 18G Tragus Piercing Jewellery Silver Surgical Steel Internally Threaded Flat Back Earrings Cubic Zirconia Lip Bar Nose Stud Cartilage Labret Conch Helix Piercing Jewellery 6/7/8/10MM
YADOCA£12.4424 rev
YADOCA 16G Tragus Piercing Jewellery Gold Surgical Steel Internally Threaded Flat Back Earrings Cubic Zirconia Lip Bar Nose Stud Cartilage Labret Conch Helix Piercing Jewellery 6/7/8/10MM
YADOCA£12.5324 rev
MILACOLATO 16G Helix Piercing Jewellery Surgical Steel Flat Back Earrings Gold Silver Stud Hoop Earrings for Women Helix Earring Set Cartilage Conch Tragus Piercing Jewellery-H-CG
MILACOLATO£12.5243 rev
KRFY 16G/18G Helix Piercing Jewellery Surgical Steel Internally Threaded Tragus Stud Flat Back Earrings Cartilage Helix Lip Bar Tragus Conch Labret Nose Piercing 6mm-16G-Silver
KRFY£10.3531 rev
Trending
90-day click momentumYADOCA 16G Tragus Piercing Jewellery Gold Surgical Steel Internally Threaded Flat Back Earrings Cubic Zirconia Lip Bar Nose Stud Cartilage Labret Conch Helix Piercing Jewellery 6/7/8/10MM
YADOCA£12.533.7★
YADOCA 16G Tragus Piercing Jewellery Silver Surgical Steel Internally Threaded Flat Back Earrings Cubic Zirconia Lip Bar Nose Stud Cartilage Labret Conch Helix Piercing Jewellery 6/7/8/10MM
YADOCA£12.443.7★
AceFun 16G Tragus Helix Hoop Ring Studs Flat Back Forward Helix Piercing Surgical Steel Lip Rings
AceFun£6.754.0★
YADOCA 18G Tragus Piercing Jewellery Silver Surgical Steel Internally Threaded Flat Back Earrings Cubic Zirconia Lip Bar Nose Stud Cartilage Labret Conch Helix Piercing Jewellery 6/7/8/10MM
YADOCA£12.443.7★
Morfetto Cartilage Helix Earrings Hoop Conch Piercing Jewellery 16G 316L Surgical Steel Hinged Segment Rings Septum Nose Ring Daith Rook Tragus Hoop Helix Piercing Jewellery 10mm Silver
Morfetto£9.853.8★
What buyers say about tragus earrings
What buyers praise and complain about, mined from review topics.What buyers love
“Worth it”
“Excellent product”
“Looks lovely and fitted nicely”
“Easy to use”
“Does the job”
“Very comfortable”
“Really pretty”
“making them easy to wear for long periods without irritation”
“Good range of shapes”
“Although the gems are pretty”
What buyers complain about
“Too big”
“Each item fell apart”
“POOR QUALITY”
“almosg impossible to use”
“Waste of money”
“Noo silver 😢 Is so so”
“after 24hrs I started to have a reaction”
“lost half of them”
“for my flat piercing the threads arent long enough so they constantly come undone :”
“Not very shiny”
Top return reasons
Common questions
- Is tragus earrings profitable to sell on Amazon United Kingdom?
- The niche generates £359K/yr across 31 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the tragus earrings niche?
- 20 brands and 25 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in tragus earrings?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.0%.
- When does demand for tragus earrings peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the tragus earrings niche?
- Listings span £4.56–£12.53; the average listing price is £8.65 (sweet spot $15–$100). The average incumbent carries 431 reviews — the moat a new listing must climb.