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Flat Back Earrings

Maybe

Returns run at only 0.9% of orders. But prices span $5.07–$12.53, mostly outside the sweet spot, so Flat Back Earrings is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£545K/yr2.2M searches / yr
90-day growth
-5.1%search demand this quarter
Competition
60%top-5 click share · 17 brands · 21 sellers

Flapen Score

Flat Back Earrings against its category

The dotted line is the Fashion average. Past it, Flat Back Earrings is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flat Back Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flat Back Earrings 2.2M times last year and spent an estimated £545K. The top 5 brands take 74% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £545K a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
2.6%
Market size, estimated
£545Ka year
Peak month
February2.0× the quietest month
Top search term
flat back earrings430K searches a year

02 · Price

A sale here is worth £9.19.

Listings sell for £9.19 on average, from £5.07 to £12.53. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £9.19 that is £11K to £14K a year per listing.

Average price
£9.19under the $15 to $100 sweet spot
Price range
£5.07–£12.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£14K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #133 within Novelty Jewellery. It carries 404 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#133in Novelty Jewellery
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
404per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Flat Back Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£54K£82K£109K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

21

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 94%

Open market

20%

  • CASSIECA21%
  • ADRAMATA19%
  • LOLIAS18%
  • limerencia8%
  • LunarCharm7%
  • YADOCA6%

Demand

Flat Back Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Flat Back Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flat back earrings430K/yr
  • helix piercing jewellery338K/yr
  • titanium earrings311K/yr
  • tragus piercing jewellery247K/yr
  • helix earring128K/yr
  • flat back earrings sterling silver132K/yr
  • cartilage earrings105K/yr
  • tragus earrings97K/yr
  • piercing jewellery108K/yr
  • titanium flat back earrings46K/yr

Reviews and returns

What reviews say buyers love and hate about Flat Back Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.26

Too big

Don't fit

Very small

Allergies10%+0.40

I suddenly developed some kind of allergy

after 24hrs I started to have a reaction

My ears are allergic to almost everything

Ease Of Use9%+0.37

Tricky to get in

takes a bit of time to put them on

Hard to twist in

Durability8%−0.10

Ball fell out after 2 days of use

resulted in loosing them during wear

just kept falling apart

Functionality-Overall4%−0.05

Didnt work for me

lost half of them

Love

Quality-Overall23%+1.49

Excellent product

Really good quality earrings

perfect variety

Value For Money19%+1.09

Great value for money

Worth the price

Good value for the price

Ease Of Use8%+0.37

Easy to use

the back is easy to put on

easy to take out and put in

Size-Overall7%−0.26

Looks lovely and fitted nicely

Lovely set, not too big

Nice looking and good sized earings

Allergies5%+0.40

No issue with my allergy

They dont cause any irritation

They do not irritate my skin at all

Return

0.9% Return rate 67% Fixable by listing

Size-Overall51%███▆▇▇

Too big

Don't fit

Very small

Functionality-Overall7%▁▃▆▆▅█

Didnt work for me

lost half of them

Metal Authenticity7%▃▇█▃█▂

Noo silver 😢 Is so so

Not sterling silver

The earrings are not made of sterling silver as it says in the description

Advertised Vs Actual Product5%█▄▃▆▅▃
Thickness4%▂█▆▇▅▂

FAQ

Common Flat Back Earrings questions

Answered from the same tracked data.